MxMIndia

Author: Our Staff

  • This time the theme is – 'Brand Bharat: An Assertive Nation in an Uncertain World'

    India Today Conclave is back with 21st edition

    The India Today Conclave is back, with its theme of ‘Brand Bharat: An Assertive Nation in an Uncertain World’. The 21st edition of the conclave is all set to “redefine India’s narrative” on March 15-16, 2024 in New Delhi.

    Notes a commuique: “The 21st edition of the India Today Conclave will host thought-provoking discussions, exploring how India, with its political stability and unique social vibrancy, can ascend to the forefront of geopolitics and business. The event promises concise yet impactful debate on India’s role in shaping the global landscape.”

    Speakers at the conclave include Prime Minister Narendra Modi, Home Minister Amit Shah, External Affairs Minister S Jaishankar, and Finance Minister Nirmala Sitharaman, Sadhguru – Founder Isha Foundation, Egyptian Comedian & TV Host Bassem Youssef, Member- Rajya Sabha G V L Narsimha Rao, MLA from Mizoram Baryl Vanneihsangi, Vice President RP Sanjiv Goenka Group Shashwat Goenka, Author & Historian Hindol Sengupta, among others. The line-up also features renowned figures from the entertainment industry, including Akshay Kumar, Tiger Shroff, Orhan Awatramani (Orry) and others.

  • Created by Ogilvy India

    Voltas launches campaign for new range of ACs

    Voltas launches new campaign brand for its latest range of air-conditioners. The campaign, created by Ogilvy India, with tagline ‘Shor Kam, Kaam Zyaada’ to capture the essence of the campaign.

    Commenting on the new campaign, Deba Ghoshal, Vice President & Head of Marketing, Voltas Limited said: “Yes he is back! Quietly and effortlessly like our new product offering. And this time, more witty, more sharper and more contemporary. Check out our teasers to get an idea of what is planned ahead for this summer. Voltas ACs have always been a popular and a leading choice among consumers, and over the past decade, Murthy has become synonymous with the brand. However, this time it’s all about being smart, yet silent – Shor Kam, Kaam Zyada!

    Added Ritu Sharda, Chief Creative Office, Ogilvy India (North): “Bringing back Moorthy felt natural – given the fact that Voltas and Moorthy have always clicked and Moorthy’s witty aura left a lasting impression last time around. With Summers approaching at warp speed and Moorthy’s chatterbox-like brother-in-law ready to turn up the heat, the campaign seemed like a perfect way to break the ice.”

  • As Brand Ambassadors for Summer Cooler Campaign

    Rajkummar Rao and Patralekhaa team up with Kenstar

    Kenstar air-coolers has roped in actors Rajkummar Rao and Patralekhaa for its latest summer campaign.

    Said Sunil Jain, CEO – Kenstar: “We are thrilled to welcome Rajkummar Rao and Patralekhaa as the face of Kenstar Coolers. Kenstar has always prided itself in being the leader in innovation in the coolers category, a value we share with Rajkummar in his ability to continually portray path breaking roles. With Technology, Performance and Style at its core, Kenstar is ready to beat summers with a magnificent lineup of coolers which is simply unmatched: A choice of 50+ coolers, ranging from 12L to 150L.”

    Added Neha Khullar, Head Of Marketing – Kenstar: “Rajkummar and Patralekhaa are just the perfect choice of brand ambassadors for us for our coolers. Rajkummar’s ability to deliver flawless performances, reinvent himself role after role, deliver at the box office consistently, and establish trust and honesty with his fans, aligns perfectly with our values of quality, style and durability. Having the star couple on board for our coolers is sure to prove a shot-in-the-arm for the brand, enabling Kenstar to build a stronger bond with our customers.”

  • Digital, Technology Health & Sustainable Development

    Abby Awards adds new categories in 2024

    ABBY Awards powered by One Show in 2024 continues to stay connected with global festivals like The One Show, Cannes, and ADFEST by adding categories that are trending in the world.

    Introduction of Best Use of AI sub-category, keeping in mind the trending subject of the year, has been added in both Digital and Technology Verticals.

    Copywriting for web and digital craft has been added in Still Digital and Digital Verticals.

    With the growth in Health and Wellness communication, a new vertical called Health has been added this year with sub-categories like OTC Oral Medicines, OTC Products, Nutraceuticals among others. A new specialist agency award being introduced is Health Specialist of the Year for the best performance by a company in this vertical.

    Red Abby has introduced Sustainable Development and Meaningful Practices to cover Climate Action, and Responsible Consumption.

    Green Abby which covers planet conservation has added Life on Land to cover protection of forests and prevention of ecological destruction.

    Commenting on the new categories, Ajay Kakar, Chairman of the ABBY Awards powered by One Show 2024, said: “The world around us is changing by the day, and the Abby awards are at the forefront of reflecting these changes. And this year is no exception. Be it in or within categories like Digital, Mobile and Technology. Or the introduction of a Health category. Every year we start the Abby journey by first engaging with the industry stalwarts, informally, to listen to the changes, suggestions and asks. The changes in the categories that have been introduced this year are thanks to these rich engagements.”

    Dheeraj Sinha, Co-chair of ABBY Awards powered by One Show 2024, added: “Health is a growing business in communication and it is fitting to now have an entire vertical dedicated to it. Advertising with a purpose and a social message has now gathered steam and the Green Abby and Red Abby are adding sub-categories in Forest Conservation , Sustainable Development and Meaningful Practices.”

  • Symbolizing a positive and transformative customer experience

    Reliaable Developers unveils new brand logo

    Reliaable Developers from Bangalore unveils a striking new logo as a cornerstone of its comprehensive rebranding initiative. This exciting evolution signifies the company’s unwavering commitment to innovation, trust, and unparalleled customer satisfaction.

    The rebranding initiative, with the new logo as its symbol, places a renewed emphasis on building lasting relationships with clients. Interactive features, personalized services, and a commitment to exceptional value are at the core of this customer-centric approach. Reliaable Developers prioritizes ensuring that every client’s journey is not just successful, but also memorable.

    Said Dr. Mahendra Reddy, Managing Director: “This rebranding marks a pivotal moment for Reliaable Developers,” “Our bold new logo symbolizes our commitment to evolving alongside the dynamic needs of our customers. And our rebranding is not just a change in appearance, but a commitment to evolving alongside the dynamic needs of our customers, which include millennials and Gen-Zs, in Bangalore. We are excited to continue delivering excellence and innovation in every aspect of our business.”

  • Will be responsible for 360-digital marketing for the brand

    Media Care wins mandate for ScoopMan Ice-Creams & Cafe

    Media Care Brand Solutions has won the digital marketing mandate for Delhi based ScoopMan Ice Creams & Café.

    As a part of the partnership, Media Care will be responsible to drive the strategy for creative campaigns, content & video creation, social media platforms, influencer marketing and digital ad spends for the ice cream, desserts & café brand and the digital mandate will be handled by agency’s Delhi and Mumbai teams.

    Yasin Hamidani, Co-Founder & Director, Media Care Brand Solutions, said: “We are thrilled to be on-boarded by a vibrant, energetic and popular ice cream, dessert & café brand like ScoopMan. We are looking forward to working with ScoopMan Ice Creams & Café and further scaling up their digital visibility, awareness and activations. Looking at the current consumer journey, we will need to activate all cogs of content, activation and experience for giving them an integrated digital solution, which will deliver business value to them.”

    Priya Arora, Founder, ScoopMan Ice Creams & Cafe, said, “With the shift in audience behaviour and increased digital activities, we aim to occupy higher mind space of the consumers by tapping into the non-linear consumer journey and better targeting that digital has to offer. We are delighted to have Media Care on board as our digital partner. Through its digital presence, ScoopMan has been synonymous with premium fresh ice cream treats, customized desserts, rich thick creamy shakes, and café appetizers. We want to continue offering joy to families and our TG, so that ScoopMan Ice Creams& Café resonates as a brand which delivers premium ice creams, customized desserts & appetizers made of superior ingredients. We are confident that Media Care will beef up the digital presence further with its impactful and innovative solutions. We are looking forward to this partnership as we are expanding exponentially across North India and other South regions through our franchise and company owned outlets.”

    Said Heemanshu Hemrajani, CEO and Co-Founder of Media Care Brand Solutions: “At Media Care, our core services are built on the grounds of creating meaningful solutions for our partners. We are delighted to lend our expertise to ScoopMan Ice Creams & Café, a brand that has been born out of a passion and love and has been serving up these delights since 2021 in Delhi. The key focus will be to engage with our customers across all sections and age groups. We will leverage our expertise in Integrated Digital Marketing to bring awareness of the brand across the country.”

  • To execute a creative strategy for the brand

    Gozoop gets mandate of Love Depot

    Integrated marketing firm Gozoop has bagged the integrated creative and social media mandate for ‘pleasure’ store Love Depot, a brand owned by TTK Healthcare Ltd. The mandate will be serviced by the group’s headquarters in Mumbai.

    About partnering with Gozoop, Arjun Siva, Head of Digital & eCommerce for TTK Healthcare said: “We are looking forward to our partnership with GOZOOP Group and to work collaboratively in this journey of fearlessly pushing the envelope and breaking boundaries. We want to make pleasure accessible for everyone and we look forward to engaging with our audiences through open dialogue and education which will drive acceptance.”

    Added Amyn Ghadiali, President – Business & Integration, Gozoop Group: “In today’s tactical and transactional world of marketing, collaborating with Love Depot is a delight. Their dedication to purpose-driven marketing aims to alter the perceptions around pleasure and challenge stereotypes. Excitingly, we’re positioned to pioneer a new category while shattering it at the same time. One-line brief is to simply #BreakTheBox!” Gozoop Group has been at the forefront of the advertising revolution, providing leading brands of the nation with solutions that generate tangible results. Recently, the group entered into a strategic collaboration with Puretech Digital and formed GZPure to boost media and brand capabilities.”

  • To transform perceptions and propel awareness

    CoinDCX launches campaign to promote Bitcoin

    CoinDCX, the crypto exchange, has introduced its latest initiative, the ‘Know Bitcoin’ educational campaign.

    Said Mridul Gupta, COO, CoinDCX: “Education has been a cornerstone of our strategy. Over the past five years, CoinDCX has launched numerous educational initiatives, such as DCX Learn, Namaste Web3, and Community City Chapters, ensuring both in-person and online outreach across every corner of India. ‘Know Bitcoin’ aligns with CoinDCX’s commitment to educating the masses about Web3 and its potential for Young India. Through our educational initiatives, we have already reached millions, and ‘Know Bitcoin’ will enable us to scale our impact further.”

  • To connect with larger audience

    Ubon signs Dhruv Jurel as brand ambassador

    Ubon, the audio brand, has roped in cricketer Dhruv Jurel as its latest brand ambassador.

    Regarding the partnership, Ubon Co-Founder Lalit Arora, said: “We are immensely proud to be associated with the rising star of Indian Cricket, Dhruv Jurel. He is a youth icon and inspires Generation Z through his hard work and achievements. His dynamic persona perfectly goes with the brand: Born to be Free. We are excited and looking forward to working with him.”

  • In collaboration with The Womb creative agency

    Samco launches investment campaign

    Samco Securities, a investment-tech company, in collaboration with The Womb, has launched a series titled ‘Traders ka Andekha Sach’.

    Said Jimeet Modi, Founder and CEO, Samco Group: “Samco recognises the valuable role that a stock trader plays to aid the progress of the financial markets and the economy. Traders possess a unique set of skills, honed through years of experience and dedication. They demonstrate remarkable analytical capabilities, navigating the highs and lows of the market with poise and resilience. Moreover, traders are masters of risk management, meticulously assessing and mitigating risks to protect their investments and maximize returns. This series is our tribute to the traders and the investors”

    Added Heval Patel, Head of Account Management at The Womb: “In India, trading lacks the recognition and respect accorded to other professions. These perceptions impact different aspects of the trader’s social life – facing trouble while securing credit, finding a suitor, kid’s admissions in schools etc. We want to change the way India sees traders. We want to show the Andekha Sach of traders.”

  • Accepts resignation of Nitin Mittal

    After revenue, Zee streamlines tech and data vertical

    Last week, Zee Entertainment Enterprises Ltd announced strategic changes in its technology and data vertical, implemented by MD & CEO Punit Goenka, under the guidance of the company’s Board. The MD & CEO has accepted the resignation of President and Group CTO Nitin Mittal.

    Amrit Thomas, responsible for Data Science, Kishore Krishnamurthy, responsible for Engineering, Bhushan Kolleri, responsible for Product and Vishal Somani, responsible for Enterprise and Content Technology; on an interim basis, will report into Amit Goenka, President – Digital Businesses & Platforms.

    Notes a communique: “Under the guidance of the Board and in line with the strategic approach undertaken by the MD & CEO, significant steps are being implemented to build a new lateral structure that lays a sharper emphasis on accountability and results,” adding: “The steps taken by the MD and CEO are aimed towards achieving a cost-effective structure, optimizing the resources, and maintaining a sharp focus on quality, enabling continued success for the long-term growth of the Company.”

  • Shows 72% voter engagement with digital campaigns

    Digital Media’s decisive role in elections: iCubesWire Survey

    A survey by iCubesWire,  ad technology platform, reveals the unprecedented impact of digital media on voter engagement and decision-making in the lead-up to the General Elections. With an astounding 72% of voters engaging with digital campaigns, the survey underscores the pivotal role of digital platforms in modern electoral processes.

    The survey, involving 1,000 participants, highlights the transformative power of digital media in shaping political opinions and behaviors. A remarkable 89% of respondents expressed their intention to vote, indicating a highly motivated electorate. Digital platforms emerged as the primary source of election-related information for 43% of participants, with social media leading the way in influencing voter perceptions and engagement.

    Said Sahil Chopra, CEO and Founder of iCubesWire: “These findings illustrate a clear shift in the electoral landscape, with digital media playing a central role in engaging and informing voters. Our survey highlights the critical importance of digital strategies in reaching and influencing the electorate, marking a new era in political campaigning.”

    Survey Insights Summary:

    Voter Turnout Intentions: A robust 89% of respondents indicated their plans to vote in the upcoming General Elections, demonstrating a high level of electoral engagement among the populace.

    Research on Candidates: Over half of the electorate, with 52% stating they are ‘very likely’ to research candidates’ positions and backgrounds before voting, showcases a proactive approach to making informed voting decisions.

    Primary Information Platforms: Social media is the predominant source for gathering information about election candidates for 43% of survey participants, emphasizing the central role of platforms like Facebook and Twitter in political communication.

    Influence of Digital Ads: 41% of respondents consider digital advertisements ‘very influential’ in shaping their opinions about candidates, highlighting the significant impact of digital marketing strategies on voter perceptions.

    Engagement with Digital Campaigns: A substantial majority, 72%, have engaged with a candidate’s digital marketing campaign (e.g., liked, shared, commented on posts), indicating active participation and interest in digital political content.

    Impact of Digital Marketing on Elections: A notable 42% ‘strongly agree’ that digital marketing strategies have a significant impact on election outcomes, reflecting the perceived effectiveness of digital campaigns in influencing electoral results.

    Digital Engagement and Voter Preference: An overwhelming 75% of participants would be more likely to vote for a candidate who actively engages with constituents through digital platforms, underscoring the importance of digital presence and interaction in contemporary political campaigns.

    Credibility of Political Information: Nearly half of the respondents, 48%, find political information shared on social media more credible or equally credible as compared to traditional news sources, indicating a shift in perceptions of information credibility in the digital age.