Voltas Beko, a JV between Voltas and Europe’s Arçelik, has launched a film titled ‘It Is Her’ on the occasion of International Women’s Day.
Speaking on the campaign, Prasenjit Basu, Head of Marketing, Voltbek Home Appliances Pvt Ltd said: “At Voltas Beko, we firmly believe that women hold the power to shape a better future. Through our campaign, we wanted to pay a tribute to the incredible talent and dedication of our women employees who not only assemble home appliances but pour their heart and soul into every unit they craft.”
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This Women’s Day, Juicy Chemistry and Mommy Shots by Amrita have come together for the ‘Scars are Beautiful ’ campaign, showcasing the beauty of postpartum bodies and stretchmarks.
The photo series campaign went live yesterday (March 6) where 11 mothers flaunt their bodies, sharing their experiences of motherhood online to empower other women to change their perceptions and develop an appreciation for their bodies. Their stories are all about their raw emotions while reflecting and their change of perception of their bodies.
Said Megha Asher, the Co-founder & COO of Juicy Chemistry: “At Juicy Chemistry, we believe in promoting self-love and body positivity, and we are thrilled to partner with Mommy Shots for this unique campaign. Through this powerful photo series, we hope to inspire and empower women to embrace their bodies, and scars not just physical but emotional ones as well, and celebrate their unique journeys of motherhood. As mothers ourselves, we understand the challenges that come with motherhood and the impact it can have on a woman’s body and self-perception. We hope that this campaign will help shift the narrative and encourage women to see their bodies as beautiful and strong, no matter their shape or size. Together, we can create a more inclusive and diverse representation of beauty and promote self-love and acceptance for all women.”
Added Amrita Samant, Founder & CEO, Mommyshots, who conceptualised and shot the campaign: “In my world of photography, motherhood, babies and art, creating something meaningful that helps change the world obsessed with perfection was very close to my heart. We want to redefine beauty with every line and every scar that spells resilience strength and a unique journey, we want to go beyond the surface with this campaign. They’re more than blemishes, they’re badges of honor, they are tender and timeliness. I am super proud of the 11 women who came forward to normalize what the society has for far too long considered unsightly.”
Collective Consulting has announced the launch of Invcent.com (pronounced ‘Incent with the ‘V’ being silent), a global marketplace SSSP (self-serve supply platform), to fulfil the TV inventory-buying needs of agencies and clients.
Speaking on the platform launch, Founder Alok Rakshit said: “We are at the cusp of several transformative shifts that are happening in the ever-dynamic media space. With the help of Invcent.com, linear mediums can experience a rapid digitalization process, leading to accelerated growth. This inventory central platform will assist media buyers and clients in discovering new publishers, in existing as well as media-dark or unrepresented markets,” adding: “Due to sheer number of TV channels in India (over 800 plus), media buyers, planners and clients face the challenge of effectively reaching out to these channels or markets. Publishers in search of new clients encounter similar obstacles in both local and international markets.”
The core founding team consists of industry expert Joydeep Ghosh who played a key role in the digitization process for TV commercials delivery in India and is with Sagar Gholap who has worked with many leading media organisations.
Himalaya Wellness has launched its new campaign in collaboration with 82.5 Communications. This year, with the #TakeMySPOT campaign, the focus shifts to celebrating their hard-earned spots and achievements on the field.
Said Rajesh Krishnamurthy, Business Director, Himalaya Wellness Company: “The success of our partnership with the Women’s Premier League in 2023 inspired us to continue our association in this year’s edition. Along with the cricketers, we’re thrilled to bring the excitement of Danish Sait’s collaboration to the #TakeMySPOT campaign, adding a layer of humour and intrigue as we tackle the topic of stubborn spots with our new Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.
Added said Ragini Hariharan, Marketing Director of Personal Care & Hygiene at Himalaya: “We’re thrilled to see the incredible response to the #TakeMySPOT campaign teaser, which trended at Number 1 on Twitter on day 1 of RCB’s match and also with the reveal trending at no1 on 29th of February! We’re confident that this year’s partnership, much like last year, will not only generate excitement around the product, but also continue to solidify our connection with the women’s T20 league audience,” “We’re proud to introduce this face wash and face care range, formulated using a unique cold-pressed extraction technology called Svarasa that preserves the essential components of turmeric. This research-backed formula empowers our consumers to tackle dark spots and achieve healthy, radiant skin.”
Said Mayur Varma, CCO of 82.5 Communications: “We’re thrilled to unveil this campaign featuring the talented trio—Smriti Mandhana, Shreyanka Patil, Richa Ghosh—alongside the popular comic, Danish Sait. We are hopeful that the campaign’s fun-filled vibe will resonate with RCB fans and Himalaya users alike.”
Krishna’s Herbal & Ayurveda has announced #NurtureTheQueenWithin campaign in the run up to the International Women’s Day.
Said Shrawan Daga, Founder and CEO of Krishna’s Herbal & Ayurveda: “This Women’s Day, Krishna’s Herbal is celebrating the Queens in our lives, not just for a day but for an extended duration. Through this campaign, women will understand their own importance, give more time to themselves and also make it a part of their routine. Based on the age old wisdom of Ayurveda, the #NurtureTheQueenWithin campaign highlights how women can start self-care rituals, deal with health concerns like stress, sleep and hormonal balance, and find solutions in ancient texts.”
Swiggy Instamart, the grocery delivery platform, has launched its latest campaign, ‘#SuperPapa’. Centered around the theme “Go from papa to super papa in 10 minutes,” the campaign featuring an endearing father-daughter duo exemplifies Swiggy Instamart’s commitment to delivering unparalleled convenience to every consumer in every situation.
Said Aparna Giridhar, VP, Marketing, Swiggy:”Raising a child can bring curveballs, making the parent the default fixer. This campaign embodies how Swiggy Instamart has parents’ backs no matter what the sudden ask. Swiggy is known for capturing everyday, relatable, slice-of-life situations and this campaign, capturing moments between a father and his teenage daughter is no different. With home needs across 30+ categories delivered in 10 minutes, Swiggy Instamart is his saviour, elevating him to a “super papa” in the eyes of his daughter.”
Biba, fashion brand, uveiled its digital campaign “Strength Meets Style,” centred around celebrating women of India. Featuring cricketer Renuka Singh Thakur, the campaign aims to shatter stereotypes modern Indian women face. Premiered around International Women’s Day, this film draws inspiration from real-life experiences to deliver a raw and relatable portrayal of societal expectations placed upon women, juxtaposing them with Renuka Singh Thakur’s authentic journey that defies those limitations.
Said Siddharth Bindra, Managing Director, BIiba Fashion: “At BIBA, we’ve always believed in celebrating the spirit of womanhood and are proud to champion the incredible women who are redefining what it means to be authentic, powerful, and stylish. With Renuka at the heart of this campaign, we are celebrating women and paying respect to their strength and grit. We hope this film inspires women across India to embrace their individuality and rewrite their stories.”
Mr. Srinivasan Swamy receiving award from Governor of Penang, Malaysia
At the 45th IAA World Congress held in Penang, Malaysia, Penang Governor Tun Ahmad Fuzi Abdul Razak presented veteran industryperson Srinivasan Swamy with IAA’s most coveted IAA Golden Compass Award. The award honours legends who have significantly contributed to the world stage in the field of marketing, advertising and media industries. This is the first time that this award is being bestowed upon an Indian industry leader. Earlier recipients of this Award include Shelly Lazarus (Chairman Emeritus, Ogilvy and Mather), Paul Polman (CEO, Unilever), Paul Rossi (President, Economist Group), Marc Pritchard (Chief Brand Officer, Procter & Gamble), Andrew Robertson (President & CEO, BBDO Worldwide), etc.
Srinivasan ‘Sundar’ Swamy, is Chairman & Managing Director of R K Swamy, the only recently listed integrated marketing services company. He currently holds the position of Chairman for The Asian Federation of Advertising Associations (AFAA) and The Audit Bureau of Circulations (ABC).
Acknowledging the award received, Swamy said: “I am happy to receive this most coveted award on behalf of all the professionals in my company as well as the industry who have supported me at work and in my various initiatives over the years. I want to dedicate this award to my father, the late Mr. R.K.Swamy, who once said to me that no amount of time given to the industry is wasted time, since that is the hand that feeds us!”
Added advertising veteran Ramesh Narayan, who has worked with Swamy for several years on various industry projects: “Sundar is a leader on steroids. His ability to set tall targets and get things done when the odds are stacked against him is inspiring. His leadership style is inclusive, but he will not brook any slackness from his teammates. It amazes me that he finds quality time for everything despite running a large diverse business. I wish him continued good health and energy as his group embarks on a new journey as a publicly listed entity.”
PR Professionals, the flagship of the PRP Group, announced the appointment of Nishant Singhal as President – Strategy. In his new role, Singhal will spearhead the business expansion and strategy development, driving the company’s growth trajectory to new heights.
Said Dr Sarvesh Tiwari, Founder & Managing Director, PR Professionals: “We are delighted to welcome Nishant to our team as President of strategy. His extensive experience and proven track record in strategic planning and business development will be instrumental in driving our company’s growth agenda forward. We look forward to his leadership and vast experience of the automobile sector in expanding our services to the automobile sector.”
Curativity, a marketing services platform, has bagged the creative mandate for Urbn, a direct-to-consumer (D2C) charging solution brand.
Said Sagar Gwalani, Founder and CEO Urbn: “At Urbn, we’re all for the vibe of today’s generation. While we continue to thrive in our core pursuits, we’re excited to revamp our communication strategy for our tech-savvy audience. By partnering with Curativity, we’re happy to kickstart this journey of creative communication and engagement.”
Added Virat Tandon, Co-Founder of Curativity: “We are absolutely delighted to welcome Urbn into the Curativity family. Urbn’s dedication to delivering innovative charging solutions resonates seamlessly with our commitment to creativity and strategic prowess,” he added that “The inclusion of youth icon Kartik Aaryan as Urbn’s brand ambassador is a perfect match and we are excited about the prospect of creating compelling campaigns that will connect with consumers and propel brand engagement to unprecedented levels.”
HyFun processed foods and vegetables rebrands with fresh new logo and introduces its inaugural brand mascot: Funzy.
Said Haresh Karamchandani, Managing Director & CEO of HyFun Foods: “We’re thrilled to unveil our new logo, which embodies the spirit of HyFun Foods – joyful, innovative, and committed to quality. With this rebranding, we’re not only celebrating our past achievements but also setting the stage for an exciting future filled with convenient food, delicious flavours, and a robust range of frozen food products.”
In addition to the new logo, HyFun Foods is excited to introduce Funzy, its lovable mascot. With its infectious energy and playful charm, Funzy represents HyFun Foods’ new communication strategy, designed to attract customers.
Curativity, a marketing services platform, has bagged the creative mandate for Urbn, a direct-to-consumer (D2C) charging solution brand.