India’s leading cattle feed brand, Kapila Pashu Aahar, has recently launched its latest brand communication with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign stars Akshay Kumar.
Said Taru Shivhare, Director and Head of Marketing, Kamdhenu Cattle Feeds Pvt. Ltd: “Our main motive behind this campaign is to prioritise on health and reproduction of cattle. It’s our duty as a feed manufacturer to educate the farmers on the importance of giving clean, unadulterated, quality feed which has a direct impact on timely byaant (fertility in cattle).”
Sharing more insights about the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas Delhi said, “An exciting category to be dipping our toes in. The films come at the back of some stellar research and insight. Addition of Mr Akshay Kumar was the cherry on top to not only create trust and dependability with the brand but also to add the X factor in the films. All credit goes to Mohit Arora and his team for this.”