Voltas Beko, a JV between Voltas and Europe’s Arçelik, has launched a film titled ‘It Is Her’ on the occasion of International Women’s Day.
Speaking on the campaign, Prasenjit Basu, Head of Marketing, Voltbek Home Appliances Pvt Ltd said: “At Voltas Beko, we firmly believe that women hold the power to shape a better future. Through our campaign, we wanted to pay a tribute to the incredible talent and dedication of our women employees who not only assemble home appliances but pour their heart and soul into every unit they craft.”