Collective Consulting has announced the launch of Invcent.com (pronounced ‘Incent with the ‘V’ being silent), a global marketplace SSSP (self-serve supply platform), to fulfil the TV inventory-buying needs of agencies and clients.
Speaking on the platform launch, Founder Alok Rakshit said: “We are at the cusp of several transformative shifts that are happening in the ever-dynamic media space. With the help of Invcent.com, linear mediums can experience a rapid digitalization process, leading to accelerated growth. This inventory central platform will assist media buyers and clients in discovering new publishers, in existing as well as media-dark or unrepresented markets,” adding: “Due to sheer number of TV channels in India (over 800 plus), media buyers, planners and clients face the challenge of effectively reaching out to these channels or markets. Publishers in search of new clients encounter similar obstacles in both local and international markets.”
The core founding team consists of industry expert Joydeep Ghosh who played a key role in the digitization process for TV commercials delivery in India and is with Sagar Gholap who has worked with many leading media organisations.