Author: mxmadmin

  • PVR Inox to air Aaj Tak live coverage of Ram Mandir inauguration

    Ram Mandir PVR Inox collatboration with Aaj TakBy Our Staff

    Leading multiplex chain PVR Inox has announced that it has tied up with Aaj Tak to bring the live screening of historic Ram Mandir inauguration to its cinema screens on January 22, 2024. This will be across 160-plus cinemas in over 70 Indian cities. The live screening will happen from 11 am to 1 pm. Tickets can be booked through the PVR Inox App or website and other platforms at a flat price of Rs. 100 which includes a beverage and popcorn combo.

    Said Gautam Dutta, Co-CEO, PVR Inox Ltd: “Grand and historic occasions like this have to be experienced in a grand manner. The cinema screens will bring to life the emotions of a collective celebration across the country. It will be a privilege for us to be able to connect the devotees with this celebration in a truly unique manner. We hope that we will be able to recreate the buzz of the temple, the auspicious chants and the breath-taking visuals and bring alive the magic of the most awaited moment in India’s contemporary history. Our commitment to providing a memorable and immersive cinematic experience extends beyond entertainment, and we look forward to sharing this historic moment with our patrons”

    Added Dinesh Bhatia, Group CEO India Today Group: “At Aaj Tak, our commitment to being at the forefront of historic moments remains unwavering. With unparalleled clarity and depth, we deliver news that matters, seen by all as the permanent choice for credibility and trust. The collaboration with PVR Inox takes our mission to new heights, connecting millions in India during significant events like this. Whether it’s the Pran Pratistha in Ayodhya or other crucial moments, Aaj Tak continues to be the beacon for those seeking reliable coverage and a sense of togetherness”

    For more information and to book tickets for the live screening, visit the official PVR INOX website – https://www.pvrcinemas.com/

  • ASCI guidelines on environmental claims in ads

    By Our Staff

     

    The Advertising Standards Council of India (ASCI) has issued guidelines to prevent false pro-environment claims, also known as greenwashing, that has been seen across sectors.

     

    The “Guidelines for Advertisements Making Environmental/ Green Claims”, have been in the public domain for consultation since November 16, 2023, and were approved in the recent Board of Governors meeting.

     

    Said Manisha Kapoor, CEO and Secretary-General, ASCI : “Consumers today are exercising their preferences for green products, and in many cases, pay a premium for them. It is necessary that consumers have the correct information to make informed choices to support green products. It is also important that organizations that genuinely provide greener products are able to communicate this clearly to consumers. The Government too has expressed their concern on greenwashing or false green claims, and we believe that these guidelines are a significant step towards promoting transparency and accountability in environmental/ green claims made in advertising.”

     

    Notes a communique: “Effective February 15, 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent. Consumers are increasingly demanding products and services which minimise harm to, or have a positive effect on, the environment. As a result of a proliferation of products, services and businesses which claim to meet that demand it is imperative for such claims to be reliable and verifiable.”

     

    Greenwashing, as per the communique, violates Chapter I of the ASCI Code on misleading advertisements. In order not to breach Chapter I of the ASCI code, advertisements must adhere to the following guidelines.

     

    GUIDELINES:

    1. Absolute claims such as but not limited to “environment friendly”, “eco-friendly”, “sustainable”, “planet friendly” that imply that the entire product advertised has no impact or only a positive impact or reduces adverse impact must be capable of being substantiated by robust data and/ or well-recognised and credible accreditations. Such absolute claims cannot be diluted by means of a disclaimer or any other clarificatory mechanism such as a QR code or website link etc.

    2. Comparative claims such as “greener” or “friendlier” would need evidence that the advertised product or service provides an environmental benefit over that of the advertiser’s previous product or service or competitor products or services and the basis of such comparison is made clear.

    3. A general environmental claim must be based on the full life cycle of the advertised product or service, unless the advertisement states otherwise, and must make clear the limits of the life cycle. If a general environmental claim cannot be justified, a more limited claim about specific aspects of a product or service might be justifiable. Claims that are based on only part of an advertised product or service’s life cycle must not mislead consumers about the product or service’s total environmental impact.

    4. Unless it is clear from the context, an environmental claim should specify whether it refers to the product, the product’s packaging, a service, or just to a portion of the product, package, or service.

    5. Advertisements must not mislead consumers about the environmental benefit that a product or service offers by highlighting the absence of an environmentally damaging ingredient if that ingredient is not usually found in competing products or services. Similarly, advertisements must not claim an environmental benefit that results from a legal obligation if competing products are subject to the same requirements.

    Where such ‘free-of’ claim is necessary to equip the consumers with relevant information, an appropriate disclaimer should be added to indicate the purpose e.g. “XX-Free: (Names of regulation) prohibit the use of (name of prohibited substance/ingredient) in (category of products)”. It would be deceptive to claim that a product is “free-of” a substance if it is free of one substance but includes another that is known to pose a similar or higher environmental risk.

    6. Where the use of Certifications or Seals of Approval create the impression of an environmental claim to consumers, then the advertiser should make clear what attributes of the product or service have been evaluated by the certifier.  The advertiser should ensure that the certifying agency is nationally/internationally accredited by a certifying authority for e.g. agency accredited by the UN council/committee, BIS etc.

    7. An advertiser shall not use visual elements in an advertisement which results in the advertisement conveying a false impression that the product is less harmful or more beneficial to the environment, when seen as a whole, unless required under law. For example, logos representing a recycling process on packaging and/or in advertising material can significantly influence a consumer’s impression of the environmental impact of a product or service.

    Visual elements for the above purpose shall not include the colour scheme related to nature or environment or images of natural ingredients or natural elements used on the products / packaging / services as a part of its creative brand identity or trademark/tradename unless such elements used are connected directly to any Environmental Claim made on such products / packaging / services to influence a consumer’s impression of the environmental impact of a product, packaging or service. For example, a green coloured packaging with natural ingredients contained in the product will not be considered as contributing to a green claim unless it refers to an environmental claim

    8. Advertisers should refrain from making aspirational claims on the products/ packaging/services about future environmental objectives unless they have developed clear and actionable plans detailing how those objectives will be achieved.

    9. For carbon offset claims where the offset does not occur within the next two years, advertisers should clearly and prominently disclose the same. Advertisements should not claim directly or by implication that a carbon offset represents an emission reduction if the reduction, or the activity that caused the reduction, was required by law.

    10. For claims pertaining to the product being compostable, biodegradable, recyclable, non-toxic, free-of etc. advertisers should qualify the aspects to which such claims are being attributed, and the extent of the same. All such claims should have competent and reliable scientific evidence to show that:

    11. a) The product or the qualified component where applicable will break down within a reasonably short period of time after customary disposal.

    12. b) The product is free of elements that can lead to environmental hazards.

     

    Link to Guidelines for Advertisements Making Environmental/ Green Claims

     

  • Cadbury unveils 2nd instalment in Generosity journey

    By Our Staff

     

    Cadbury Dairy Milk released its new brand film as a part of its ongoing Generosity campaign.

     

    Commenting on the new film, Nitin Saini, VP- Marketing, Mondelez India, said, “As we unveil another heartwarming chapter in our Generosity campaign, we continue to believe in the transformative power of shared happiness. Cadbury Dairy Milk remains dedicated to breaking down societal barriers, urging everyone to actively participate in the celebrations of others. In doing so, we hope to inspire a world where kindness and generosity redefine the way we connect, one sweet moment at a time.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We announced the new chapter in the brand’s Generosity story in 2022 with the Politician film. The follow-up to that needed to be sweeter and grander. We thought to ourselves – what’s better than a wedding situation to show melting of the power distance between an employer and an employee. It beautifully underlines the happy occasion and the action that the campaign intends to drive. So, the next time we are at a wedding we not just attend but whole heartedly participate in the celebrations, keeping aside all societal divides.”

     

     

  • Fortune Brand unveils plans for Ram Mandir consecration

    By Our Staff

     

    Adani Wilmar, the foods and FMCG company, has unveiled its plans to join the celebrations on the Ram Mandir consecration.

     

    The company, under its renowned brand Fortune, has curated a series of delightful activities that promise to add to the festive spirit.

     

    Vineeth Viswambharan
    Vineeth Viswambharan

    Said Vineeth Viswambharan, Associate Vice President, Marketing and Sales, Adani Wilmar: “Fortune is excited to be a part of these celebrations. The Ram Mandir consecration celebrations in Ayodhya hold immense significance to those who will gather at Ayodhya from across the globe. We have planned to fascinate visitors with a carefully curated range of special traditional delicacies befitting the occasion, all prepared entirely using the range of Fortune products.”

     

    Simultaneously, the brand is also leveraging television with its sponsorship for the entire duration of the Sony TV show Shrimad Ramayan, which coincides with the celebrations at Ayodhya. The sponsorship will integrate Fortune Master Brand, Chakki Fresh Atta, Soyabean Oil, Mustard Oil, Soya Nuggets, Besan, Rice Bran Oil, and Kohinoor Basmati Rice. Television commercials for all these categories will be on air for this duration.

     

  • Ipsos India hires Shrutika More

    By Our Staff

     

    Global market research company Ipsos has appointed Shrutika More as Country Service Line Leader for the Creative Excellence vertical.

     

    Shalini Sinha
    Shalini Sinha

    She moves from Abbott Healthcare, a leading pharma company and will report to Shalini Sinha, Group Service Line Leader, Brand Health Tracking (BHT) and Creative Excellence (CRE), Ipsos India.

     

    Shrutika More
    Shrutika More

    Said Sinha: “More’s remit will be on driving the next leg of growth for the Creative Excellence vertical in India; and to achieve this, she will be working closely with the account facing teams across different verticals and offices in Ipsos India; with emphasis on building thought leadership for CRE and consolidating our presence in the domain.”

     

  • Vikas Mehta: Time to reset education

    With apologies to none at all

    By Vikas Mehta

     

    Vikas MehtaI am a father of a daughter who pursued humanities and now wants to combine her passion for sports (she plays tennis, football and follows cricket) and communication with a career in sports journalism. Further, she has a flair for sketching and I thought that the three ingredients will make a deadly concoction which will help her to carve out a career which she will not only embrace but also be fruitful.

     

    Note the use of the word “thought” and not “think”. Because in the last one year, I am struggling to understand how fast the world is changing. I have written in some of my past posts that I am associated with some postgraduate courses and also screen MBA candidates. This has helped me understand the changes in the world of education also from close quarters. I am now very worried, both as a father of an aspiring journalist and as an educator for the skills of today’s generation.

     

    And the one factor that has caused this upheaval is artificial intelligence, AI.

    I think the early adapters of AI, besides the technologist and innovators have been students. Till now, Google was the equivalent of Goddess Saraswati for them, a huge store of knowledge which would dissipate information at the click of a key, Google became a teacher by default, specially during the pandemic. But, it was still all about information and knowledge. AI has taken it a step further. It now fulfills the role of a creator. Maybe its like God Brahma. But unfortunately, what it is doing is akin to Lord Shiva, the destroyer. And unfortunately, the students are not realising or understanding it.

     

    You have to submit an assignment? Chill. Chat GPT will do it. Need data dissertation? Use Kyndryl. Write an application to a University or write an SOP, I don’t even need to tell you which AI tools to choose from.  And now even if you have to crack a case study, study.corgi.com has a case study analysis generator.

     

    So, why am I calling them as destroyers? Simply because it has made the students lazy and they don’t learn anything. Sure, they get good grades but have they added to their skills? Are they now industry ready?

     

    You may say that the fault lies not with the students but with our examination or grading system. Grades count. So, the students main aim is to score marks. Game the system. Partially true. Because even if we remove exams or grades and just ask for submissions and give them just a genuine feedback, the students will still use the tools because they pander to the basic human habit of being lazy.

     

    Education institutes have reacted typically. With penalties. Some first tried banning AI tools. Then came plagiarism or AI tool detector software. And then institutions allowed a certain percentage of the report or submission to be AI generated. Ok, so, you are submitting a report on how the Ukraine Russia war helped the Indian economy? Only 15% of your report should be AI generated. Who decides the 15%? The detecting software. So, what is the message we are giving the students?

     

    We caught you cheating. Now you will be punished. Copying has been a bane of the Indian education system. Harsh punishments were devised. But did it stop students from cheating? No. So, with the advent of AI what we have done is that we have made AI the new cheating hero and the new grading villain. And we are inventing new software to stop them from cheating. We are just continuing the cat and mouse game.

     

    What then is the solution? I have always believed that the best solution is to do away with any type of exam, grading or ranking. Teach. Then discuss. Then try some real life case as problems and try to crack it. And no, this is not a solution for MBA but also for schools. Let me explain with one example.

     

    Today, many a times, UG students are unable to explain the meaning of their percentage score. If they have secured 80% marks, they cannot explain it except for telling the formula used to arrive at it. But they do not understand that 80% means that if the total marks were 100 then one scored 80. Or ask an intermediate science student to give an example of Newton’s third law, mostly they will give an example from their text book. If you throw a ball at the wall……. Ask them from one more and they struggle.

     

    But what if they are explained these concepts with examples. They understand its importance and its usage. How to use a formula is not even required. Because your phones or calculators do that. So why waste time and effort in the calculations and based on that grade them or rank them? Instead teach and then discuss. Discuss real life instances. Discuss exceptions. Discuss deviations.

     

    Use AI to break down concepts. Use AI to understand a complicated concept by asking the tool to simplify it or by giving an analogy. Use AI tools to discuss different scenarios. Make AI the hero. Not the villain. Make AI your ally in a positive way. Can’t beat it? Join it. That way the students will learn more and find studying interesting too.

     

    Sure, in some areas you still may need some exams. But the exam system has anyways produced mass of underskilled students. Why not try something different? From the school stage itself.

     

    So, is the use of AI what worries me about my daughter’s future? Yes and No. Definitely AI is a threat in taking away jobs and making human redundant. But no, because the way we have siloed even education into humanities, commerce and science means that humanities and commerce student shy away from AI.

     

    “I hate maths or numbers” is the most common refrain from humanities students. The point is they don’t hate numbers. They hate the way it is taught. So, if one removes exams and just teach, discuss and relate it to real life, there will be less hate type of statements. There will be more acceptance of science and technology even amongst the humanities or commerce inclined.

     

    And that should be the ultimate objective. Get everyone to learn some technology. Don’t ghettoise or silofy it. Doing this from the ground level in school will help. But there is a huge chunk of students today who need indoctrination in technology. The challenge is to bring this already mature, already set, already decided student to accept and try and learn bit of technology.

     

    So, can we reset now? The NEP will help but it is work in progress and will not help current graduates and undergraduates. Education institutions need to start looking at and address this issue first.

     

    Is there any education institute which will take up the challenge to make science, AI type of subject more acceptable to my daughter?

     

  • KJo & Kiara feature in latest campaign of Lenskart

    By Our Staff

     

    Lenskart, the eyewear brand, has launched its latest campaign featuring Karan Johar and Kiara Advani. The tagline: ‘Glasses badlo, Vibe badlo’.

     

    Said Ramneek Khurana, Co-Founder, Lenskart: “We are thrilled to have Karan and Kiara as the faces of the new ad campaigns solidifying their relationship with the brand once again. Their unique chemistry and comic timing have added a whole new dimension to these ad campaigns. Through these ads, we aim to express ourselves, frame by frame and build our eyewear collection as diverse as our moods and also make the process of choosing eyewear a fun and enjoyable process.”

     

  • Finolex Industries unveils new logo

    By Our Staff

     

    Finolex Industries has unveiled a new logo. Said Executive Chairman Prakash P Chhabria: “Our logo has evolved, but our focus hasn’t. Since the beginning, we have been single-mindedly focused on supporting our customers with pipes and fittings of the highest quality. Every decision we’ve made, every addition and growth to our company has only been to further this commitment. This focus is now visualised in our new logo.”

     

  • Full Stop. Sony pulls the plug on Zee deal

     

     

    By Our Staff

     

    It’s a day of celebrations in India, where the Ram Temple in Ayodhya was to be consecrated. It finally was, with much pomp and anticipation.

     

    However, earlier in the day, as it was reported in some media over the weekend, Sony Pictures Networks India issued a termination notice for the merger of Sony Pictures Networks India Private Ltd. and Zee Entertainment Enterprises Ltd.

     

    Here is a full statement by Sony on the Tokyo Stock Exchange:

     

    Sony Pictures Networks India Private Ltd. (SPNI) (now known as Culver Max Entertainment Limited), a wholly-owned subsidiary of Sony Group Corporation (‘Sony’), has  issued a notice terminating the definitive agreements entered into by SPNI and Zee Entertainment Enterprises Ltd (ZEEL’) relating to the merger of ZEEL with and into SPNI which was announced on December 22, 2021.

     

    The definitive agreements provided that if the merger did not close by the date 24 months after their signature date, the parties would be required to discuss in good faith an extension of the end date required to make the merger effective by a reasonable period of time. Such discussions were required to be held for a period ending 30 days after the End Date.

     

    The definitive agreements further provided that if the parties are unable to agree upon such an extension by the end of the Discussion Period, any party could terminate the definitive agreements by providing written notice. The merger did not close by the end date as, among other things, the closing conditions to the merger were not satisfied by then.

     

    SPNI has been engaged in discussions in good faith to extend the end date but the discussion period has expired without an agreement upon an extension of the End Date. As a result, on January 22, 2024, SPNI issued a notice to ZEEL terminating the definitive agreements. Sony has not included the impact of the merger in its consolidated financial results forecast for the fiscal year ending March 31, 2024, which was announced on November 9, 2023, and does not anticipate any material impact on its consolidated financial results as a result of the termination of the definitive agreements for the merger.

     

    As per a statement issued by Sony’s India office: Culver Max Entertainment (CME) today issued notice to Zee Entertainment Enterprises Ltd. (ZEEL) terminating the agreement dated December 22, 2021, to merge ZEEL and CME.

     

    Although we engaged in good faith discussions to extend the end date under the merger cooperation agreement, we were unable to agree upon an extension by the January 21 deadline.  After more than two years of negotiations, we are extremely disappointed that closing conditions to the merger were not satisfied by the end date. We remain committed to growing our presence in this vibrant and fast-growing market and delivering world-class entertainment to Indian audiences.”

     

    Meanwhile Zee Entertainment has issued a press release which reads as follows:

    Zee Entertainment Enterprises Ltd in its Board Meeting held today took on record communications received from Culver Max Entertainment Pvt. Ltd. (formerly Sony Pictures Networks India) and Bangla Entertainment Pvt. Ltd. on January 22, 2024, purporting to terminate the Merger Co-operation Agreement dated December ™1, 2021 (MCA), and seeking a termination fee of USD 90,000,000 (United States Dollars Ninety Million) on account of alleged breaches by ZEEL of the terms of MCA, invoking arbitration and seeking interim reliefs against ZEEL.

     

    ZEEL categorically denies all the assertions raised by Culver Max and BEPL on the alleged breaches under the terms of the MCA, including their claims for the termination fee.

     

    The Board of Directors noted that all efforts and steps were taken by ZEEL in line with the Merger Co- operation Agreement, approved by its shareholders and all regulatory authorities. ZEEL has consistently worked towards the implementation of the mentioned scheme in the interest of the shareholders. ZEEL also held several deliberations and good faith negotiations with Culver Max and BEPL, with a view to consider an extension of the merger completion timeline, that did not materialise.

     

    ZEEL’s Board of Directors is evaluating all the available options. Basis the guidance received from the Board, ZEEL will take all the necessary steps to protect the long-term interests of all its stakeholders, including by taking appropriate legal action and contesting Culver Max and BEPL’s claims in the arbitration proceedings.

     

    ZEEL inked the Merger Co-operation Agreement with Culver Max and BEPL on December 21, 2021, in relation to the Composite Scheme of Arrangement, which was approved by the Mumbai bench of the Hon’ble National Company Law Tribunal (NCLT) on August 10 and 11, 2023, respectively.

     

    Under the MCA, ZEEL exercised its right to require Culver Max and BEPL to enter into good faith negotiations for a period of 30 days to arrive at a mutual agreement on the extension of the end date by a reasonable period of time for completion of the transaction as per the terms of the MCA.

     

    During this period, despite conducting numerous deliberations in good faith, the parties failed to arrive at a consensus on the purported pending conditions precedent that required action on the part of both ZEEL and Culver Max, BEPL under the terms of the MCA. Mr. Punit Goenka, MD & CEO of ZEEL, was agreeable to step down in the interest of the merger and proposals in this regard were discussed, including for appointment of a director on the Board of the merged company, protections for conduct of pending investigations and legal proceeedings in the best interest of ZEEL’s directors and shareholders and the consequent modifications to the scheme to incorporate the same. ZEEL proposed an extension of a maximum period of six months for consummation of the transaction, however, Culver Max did not provide any counter proposal for extension. These discussions did not result in any proposal from Sony but they rather have chosen to terminate.

     

    Mr. R. Gopalan, Chairman, ZEE Entertainment Enterprises Ltd. said, “The Board of Directors has taken note of Sony’s letters purporting to terminate the Merger Co-operation Agreement, on the Company’s proposed merger with and into Culver Max Entertainment Pvt. Ltd, invoking arbitration and seeking interim reliefs. We are evaluating the next steps and considering the appropriate course of action. The Board has noted that the Company took all the required steps in the course of its integration journey over the last two years, to ensure that the scheme is implemented at the earliest. That said, the Board would like to assure its stakeholders that the Company will take all the necessary actions, in the best interest of all stakeholders, including by taking appropriate legal action and contesting Culver Max and BEPL’s claims in the arbitration proceedings. The Board has complete faith in the highly experienced senior management of the Company and will continue to guide the team. We recognize and value the trust our shareholders and stakeholders place in us, and we express gratitude for their continued support.”

     

    ZEEL has displayed utmost commitment towards the merger by undertaking several permanent and irreversible steps, resulting in one time and recurring costs for ZEEL. Despite this, the Company will continue to evaluate organic and inorganic opportunities for growth, leveraging the intrinsic value of its assets. ZEEL remains eternally grateful to its esteemed shareholders for their continued trust and belief in all its decisions. ZEEL also expresses immense gratitude to the legal and regulatory authorities for their support in enabling the proposed merger and aims to continue working towards the overall growth of the sector and Indian economy at large. The Company recognises the efforts sown in by the teams, and remains grateful to all its business partners for their continued support.

     

  • Wondrlab acquires Polish digital marketing service, WebTalk

    Wondrlab acquires Polish digital marketing service, WebTal

    Clients gain immediate access to services, products, and platforms across key pillars

    By Our Staff

    Wondrlab, the independent digital marketing services network, has announced the acquisition of WebTalk, a B2C digital marketing agency. This strategic milestone marks Wondrlab’s fifth acquisition and its first international venture since its inception in 2020. The company has also announced the appointment of Jarek Ziebinski as Chairman of the Supervisory Board of its European Hub in Poland.

    Founded in 2010, WebTalk, led by Michal Dunin, is a results-driven B2C digital marketing agency known for delivering outstanding outcomes in the Central and Eastern European (CEE) region

    On the acquisition and Jarek’s appointment, Saurabh Varma, Founder & CEO, Wondrlab Network, said: “Historically, we have witnessed global companies acquiring Indian companies. The moment has arrived for Indian companies to acquire global companies. This is our time. Today signifies a crucial milestone in our journey towards establishing a world-class network that sets global standards from India. This is our fifth acquisition and in 36-48 months we’ll be looking at 21 more acquisitions. Our journey in Europe is just beginning. This is one of the many acquisitions we’ll be making in Poland. The way we are thinking about our global network is a function of not just products and services but also by building strategic hubs based out of India, Poland, Middle East, and Vietnam. Warsaw is one of the critical pillars toward building our global organisation, and we couldn’t have found a better partner in Jarek and Michal to drive our global ambition. The WebTalk team will be deploying a lot of the tech created in India to create magic for clients in Poland, CEE, and across the world. It is an absolute pleasure that Jarek has chosen to be a part of the Wondrlab’s growth journey. Jarek has been my mentor, boss, and friend for more than 15 years and I possibly could not find a better guru to supercharge our global ambition. He’s played a key role in helping us kick start our European hub, based in Warsaw with the acquisition of WebTalk. And we will aggressively follow this with acquisitions across our key verticals – Digital Video Content & Community, Digital Media & Data and Digital Business Transformation.”

     

  • LS Digital launches Marketing Data Infrastructure

    By Our Staff

     

    Over the last few months we’ve hearing a lot from LS Digital, the independent digital marketing transformation (DMT) company. The update now is that it has recently launched a Marketing Data Infrastructure (MDI), a framework designed to “unlock the vast potential of consumer data”.

     

    Said Vinay Tamboli – Senior Vice President Digital Analytics and Consulting Business, LS Digital said: “In response to the shifting tides of digital marketing, we are in the best position to introduce a suite of cutting-edge Marketing Data Infrastructure services based on our 12 years of experience of working with 700+ customers across industries. Businesses can now leverage expertise from our hands-on practitioners to construct a future-proof foundation for personalised and privacy-conscious marketing campaigns.”

     

  • Zee Media & Greenply unite to honour craftsmen

    By Our Staff

     

    Zee Media Corporation Limited joins forces with Greenply to present the Season 2 of Hindustan Ki Shaan Awards, 2024. The event will telecast on Zee Media channels along with its digital properties.

     

    Said Yatnesh Pandey, VP of Marketing, Greenply Industries: “Hindustan Ki Shaan (HKS) Awards is an immersive tribute to the carpenter & contractor community, the heartbeat of the interior design industry. Through various programs, we engage, support and upskill them. With HKS, our endeavour is to recognize the immense talent of the carpenter community and give them a platform to showcase their craftsmanship.”

     

    Echoing this sentiment, Anindya Khare, Marketing Head of Zee Media Corporation Limited, added: “Our partnership with Greenply for Hindustan Ki Shaan Awards Season 2 is more than a collaboration; it’s a collective effort to recognize and honor the craftsmen whose hands create the magic within the walls of our homes. This collaboration is a testament to our joint commitment to fostering an environment that appreciates and applauds the artisans behind the scenes.”