MxMIndia

Author: mxmadmin

  • Showcases the activities inside a Voltas Beko factory

    Voltas Beko, Arcelik announce blitz

    By Our Staff

     

    Voltas Beko, a jv between durables major Voltas and European brand Arcelik, has announced a ‘Factory of Happiness’ campaign, an initiative aimed at redefining brand engagement with its customers.

     

    Commenting on the initiative, Prasenjit Basu, CMO and Head of Marketing, Voltas Beko said: “The ‘Factory of Happiness’ campaign is an exciting leap forward in our journey to connect with our customers on a more personal and immersive level. Consumers today seek authenticity and a genuine connection with the brands they trust. Influencers have become a bridge between consumers and the products they choose to invite into their lives. Our aim was to provide them with an immersive experience within our state-of-the-art facility with full transparency so that it builds trust for the brand and its products. This campaign is a testament to our commitment to redefine brand engagement, establishing us as a trusted partner in delivering everyday delight to our valued customers.”

     

     

  • To empower viewers with insightful analysis

    Mirror Now launches series against cybercrime

    By Our Staff

     

    Mirror Now channel has unveiled “Mirror Now Against Cyber Scam”, a series on the rampant rise in cyber frauds and advising viewers to stay vigilant and secure in digital landscape.  The six-part series is being anchored by Shreya Upadhyaya.

     

    Notes a communique: “Enlightening viewers with practical knowledge to assert their rights, the series will deep dive into various Cyber Laws in India, providing a lucid and comprehensive understanding of how each law functions. The series will also focus on unravelling the intricacies of cybercrime, including the demographic details of the criminals and their targeted strategies.”

     

  • Aims to roll out 50+ games on the JioGames platform

    Neela Mediatech partners JioGames

    By Our Staff

     

    Neela Mediatech, the gaming, animation, and e-commerce extension of the ‘Taarak Mehta Ka Ooltah Chashmah’ IP, has entered into a partnership with JioGames. With this partnership, the company aims to roll out 50+ games on the JioGames platform targeting a significant base of Indian mobile and cloud gaming users.

     

    Announcing this partnership, Asit Modi, Creator, Producer and Managing Director of Neela Film Production and Neela Mediatech, said: “TMKOC and Jio are familiar names in households nationwide, and their user base extends even to the remote corners of cities and towns. Therefore, it’s a strategic move to capitalise on each other’s strengths. This partnership will facilitate an expansion of our user base, providing an exceptional digital entertainment experience.”

     

  • Responsible for managing the PR solutions

    Crosshair wins Khurana Jewellery mandate

    By Our Staff

     

    Crosshair Communications has bagged the PR mandate for Khurana Jewellery House of Amritsar.

     

    Said Stuti Jalan, Founder & Managing Director, Crosshairs Communication: “We are happy to have a legacy jewellery brand on board that is known for its unique designs and craftsmanship. We are excited to work for Khurana Jewellery House and offer our services that will help in maximising brand visibility across the platforms”.

     

  • Captures 'Best in Show' Double Gold at Whiskies of the World Awards

    Black Cab campaigns for Indri whiskey

    By Our Staff

     

    A Black Cab agency campaign claims providing a global spotlight on Indri whiskey thereby winning the ‘Best in Show’ Double Gold at Whiskies of the World Awards.

     

    Said Aayush Bansal, Partner, BlackCab: “With a vision to make Indri the most premium Indian Single Malt Whisky brands in the nation and globally, we laid a heavy focus on content strategy and imagery that would fit this global positioning. We created strong brand associations with niches that our customers can relate to, such as equestrian sport and chess, through social media content.”

     

  • Survivors of 26/11: Courage & Beyond

    Red FM introduces Podcast Series

    By Our Staff

     

    93.5 Red FM has released its latest podcast series, ‘Survivors of 26/11: Courage & Beyond’. The podcast, notes a communique, delves into the stories of those who lived through the tragic events of the 2008 Mumbai terror attacks.

     

    In this six-episode podcast, survivors recount their unimaginable experiences, describing the near-death encounters and the life-altering impact of that night.

     

    Said Nisha Narayanan, Director and COO, Red FM, and Magic FM: “At Red FM, we believe storytelling has the potential to evoke emotions and establish empathy. One such story that we believe deserves to be told is that of the survivors of the Mumbai terrorist attacks of 2008. Survivors of 26/11: Courage & Beyond is our way of celebrating the indomitable human spirit that prevailed over all odds. With the firsthand accounts of these survivors, we are honored to be presenting gripping narratives, and heart-wrenching testimonials and share the profound lessons learned from that dark chapter in our history.”

     

  • To unlock creative opportunities across content and entertainment

    Banijay Asia inks partnership with Creative Artists Agency

    By Our Staff

     

    Banijay Asia, the content creation agency, has signed with entertainment and sports company, Creative Artists Agency (CAA).  Banijay Asia and CAA will work closely to “unlock creative opportunities across content and entertainment”.

     

    Banijay Asia
    Banijay Asia

    Said Deepak Dhar, Founder & Group CEO – Banijay Asia & Endemol Shine India: “This relationship with Creative Artists Agency is a testament to our commitment to pushing boundaries and introducing fresh narratives to global audiences. We are excited to join forces with CAA and are confident that our shared vision will create newer opportunities for amazing collaborations for our talent and IPs to expand beyond their existing markets.”

     

    Banijay Asia and CAA will facilitate a mutual exchange of expertise, resources, and market insights, delivering compelling content that resonates across cultures.

     

  • Will promote brand and marketing activity

    Sonu Sood to be Brand Ambassador for Sparsh CCTV

    By Our Staff

     

    Sparsh CCTV, a player in the field of video surveillance and security, has onboarded Sonu Sood as its brand ambassador. The actor who will spearhead the brand’s promotional and marketing activity, will feature in Sparsh’s first national campaign.

     

    Commenting on the association, Sanjeev Sehgal, Founder & MD – Sparsh said: “We are very excited to partner with Sonu Sood as the face of Sparsh. This strategic move perfectly resonates with our brand’s ethos and we aim to reinforce our commitment to serving our nation with trust, honesty and unwavering commitment. Sonu’s multifaceted talent and dedication towards his craft and social causes continue to solidify his status as a superstar.”

     

  • Experience with 'Wear Your Cred' Campaign

    22feet Tribal Worldwide unveils new film for BGMI

    By Our Staff

     

    22feet Tribal Worldwide has unveiled a new campaign for Battlegrounds Mobile India (BGMI), Krafton India’s battle royal game, titled ‘Wear Your Cred’.

     

    Said Srinjoy Das, Associate Director of Marketing, Krafton India: “At this point, the Royale Pass in BGMI has become a massive sub-brand if you look at the sheer volume of YouTube and Instagram content around it. So with the third iteration, the RPA3, we felt it was imperative to showcase the class and awe it generates when you don a RPA final out-fit in game. You see someone in the lobby wearing the final RPA3 outfit and you can instantly recognize that they have crossed all 100 levels. It’s a mark of respect, of awe, and above all, a recognition that it’s no longer cool to be default. We hope our fans love this amazing film as much as we loved making it.”

     

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “BGMI isn’t just a game, it’s a community.  And to announce this edition of the Royale Pass, we wanted to add some serious flex to it. In machine-gun mouth, we played with an audio disruption, this time we have a visual disruption.”

     

     

  • Objective: Delivering greater control, efficiency, and outcomes to the digital advertising industry

    MiQ acquires French media governance company Grasp

    By Our Staff

     

    MiQ, a marketing intelligence company based in Bengaluru, has acquired the French media governance and data quality company, Grasp.

     

    Said Gurman Hundal, MiQ’s co-founder and CEO: “Our acquisition of Grasp is another exciting step in the evolution of our company as we look to grow, lead the digital advertising industry, and help advertisers forge forward in their programmatic journeys. Grasp’s technology strategically adds the first SaaS platform to our offering and – as we double down on investments that are future-facing and focused on advancing the current programmatic experience – will prove instrumental in strengthening media buying for brands and agencies across the globe.”

     

    Added Siddharth Dabhade, Managing Director and global board member at MiQ.”Grasp’s quality assurance SaaS suite identifies errors in the campaign setup before the campaign begins, thus eliminating risk and saving advertisers millions in potential lost revenue due to overspend or inaccurate data. While the operational and process issues Grasp solves aren’t trendy, they’re the backbone of every dollar that ever gets invested, transacted, and spent.”

     

  • To orchestrate the financial strategy

    Dentsu appoints Sujit Vaidya as CFO, South Asia

    By Our Staff

     

    Dentsu appoints Sujit Vaidya as the Chief Financial Officer (CFO) for South Asia.

     

    In his new role, Vaidya will partner with Dentsu’s business teams across South Asia to orchestrate the financial strategy and steer the finance function. He will also shape the financial narrative of Dentsu’s evolving business model and contribute significantly to the network’s growth and innovation trajectory.

     

    Commenting on Sujit’s appointment, Harsha Razdan, Chief Executive Officer, Dentsu, said: “Sujit’s appointment aligns seamlessly with our vision for financial excellence and strategic foresight. His strategic acumen and financial leadership will play a crucial role in realising our ambitious goal of achieving 50% of revenue from Customer Experience (CX) by 2026. We eagerly anticipate leveraging Sujit’s expertise on this exciting journey towards continued growth and success.”

     

  • To work across brands

    BBH appoints Ashwin Palkar as ECD

    By Our Staff

     

    BBH India has appointed Ashwin Palkar as Executive Creative Director (ECD) and Head of Experience. Palkar’s mandate involves working across brands handled by both offices of the agency and reporting directly to Parikshit Bhattacharya, Chief Creative Officer of BBH India.

     

    Welcoming Palkar to BBH, Bhattacharya said: “Ashwin’s appointment aligns with our objective of building a high-talent-density team. He is one of the best talents globally, and we are pleased that he will be playing for us. His enviable body of work, boatload of awards, and that easy smile make him an ideal creative leader for us. His ability to craft engaging brand experiences is precisely what we want for our clients. With Ashwin, Swati, and Arvind, we are nearing the formation of an optimally skilled creative leadership team. Here’s to some great Tiki Taka between them and a significant advantage for our clients.”