By Our Staff
Voltas Beko, a jv between durables major Voltas and European brand Arcelik, has announced a ‘Factory of Happiness’ campaign, an initiative aimed at redefining brand engagement with its customers.
Commenting on the initiative, Prasenjit Basu, CMO and Head of Marketing, Voltas Beko said: “The ‘Factory of Happiness’ campaign is an exciting leap forward in our journey to connect with our customers on a more personal and immersive level. Consumers today seek authenticity and a genuine connection with the brands they trust. Influencers have become a bridge between consumers and the products they choose to invite into their lives. Our aim was to provide them with an immersive experience within our state-of-the-art facility with full transparency so that it builds trust for the brand and its products. This campaign is a testament to our commitment to redefine brand engagement, establishing us as a trusted partner in delivering everyday delight to our valued customers.”