Author: mxmadmin

  • Neerja Chowdhury to receive Red Ink Lifetime Achievement Award

    By Our Staff

     

    Neerja Chowdhury
    Neerja Chowdhury

    The Mumbai Press Club’s RedInk Award for ‘Lifetime Achievement’ will be presented to semior journalist, columnist and author Neerja Chowdhury for her contribution of over four decades as a reporter and analyst of political affairs and government.

     

    Dhanya Rajendran
    Dhanya Rajendran

    The ‘Journalist of the Year’ Award for 2022 goes jointly to Dhanya Rajendran, Editor and founder of ‘The News Minute’, and independent journalist Sharad Vyas.

     

     

    Sharad Vyas
    Sharad Vyas

    These awards, along with 28 other winners in 12 categories, will be presented by freedom fighter G.G Parikh, Chief Guest, and former Additional Solicitor General of India, Indira Jaising, in Mumbai on Saturday, December 2, 2023.

     

    The RedInk Awards were instituted by the Mumbai Press Club in 2011 to accord peer recognition to good investigative and feature writing and to raise the bar of journalism in the country.

     

    The title sponsor for this year’s event is Zee Entertainment Enterprises (ZEEL), and associate sponsors include Aditya Birla Group, L&T Financial Services, Indiabulls Housing, Finolex Industries, Adfactors, Concept Communication, and Pernod Ricard.

     

  • Digital Refresh Networks appoints Swapna Nair

    By Our Staff

     

    Swapna Nair
    Swapna Nair

    Digital Refresh Networks, an AI-assisted content solutions company, has appointed Swapna Nair as National Account Director. She will be accountable for the overall growth of DRN and will be involved in client relationship, retention programming, planning, expansion strategy and process building for the clients.

     

    Barin Mukherjee
    Barin Mukherjee

    Said Barin Mukherjee, Chief Executive Officer, DRN: “Looking forward to Swapna leading key accounts for DRN. She is thoroughbred in the digital comms environment and would be bringing in a new dimension to the work we want to put out from DRN.”

     

  • Disability Day 2023 Heroes: Yes, they can, and they do!

     

     

    By Shruti Pushkarna

     

    Shruti PushkarnaThe International Day of Persons with Disabilities is around the corner. For the past three years or more, I have been nudging readers to initiate a dialogue on disability inclusion, or take a small step which goes beyond good intent. Just anything that translates into action signifying the desire to alter mindsets towards disability and accept diversity that exists in each one of us.

     

    This year, I have drawn up a list of people who have done far more than that. These are individuals who not only lead by example, but inspire people like me to do more. Of course this is not an exhaustive list, and pathbreaking work in the domain of disability empowerment and inclusion has been an outcome of the efforts of thousands, if not millions.

     

    But here’s my list of 10 heroes who deserve a hearty applause for their efforts on this December 3.

     

    1. Bhavesh Chandubhai Bhatia

    A visually impaired entrepreneur who is the founder of Sunrise Candles based in Mahabaleshwar. Bhavesh has a vision impairment due to retina macular degeneration. A rehabilitation centre that taught candidates to make candles rejected Bhavesh because of his disability. Unfurled, Bhavesh set up his own venture in 1994. Today, he employs more than 10,000 visually impaired men and women, churning out a business of 350 crore per annum.

     

    2. Shilpi Kapoor

    A social entrepreneur and advocate of accessibility, Shilpi is the founder CEO of BarrierBreak. Her organisation is focused on making technology accessible to persons with disabilities. Shilpi actively promotes the use of assistive technology and ensures that digital platforms are designed to include persons with different disabilities. Fifty per cent of her accessibility testing team is comprises people with disabilities. Shilpi is recognised as one of the Top 15 Women Transforming India by the Niti Aayog.

     

    3. Prateek Khandelwal

    In May 2014, Prateek met with an accident which led to a spinal cord injury. This left him with paraplegia, making him physically disabled. This is when he realised for the first time how inaccessible the country is built up to be. And he decided to retrofit and ramp up the nation. Based in Bengaluru, Prateek founded a company in 2018, RampMyCity. Instead of complaining, he decided to become part of solution generation. RampMyCity is a start-up that makes mainstream places like offices, residential complexes, schools, colleges, restaurants, parks, et cetera accessible.

     

    4. Dr Satendra Singh

    An Indian doctor and a disability rights activist, Dr Satendra is well-known for his work in promoting inclusion in healthcare and education of persons with disabilities. He is a Professor of Physiology at the University College of Medical Sciences and Guru Teg Bahadur Hospital, Delhi. He has been instrumental in bringing about many reforms, including the inclusion of disability competencies in the new medical curriculum in India. He received the National Award in 2021 by the President of India for making elections in the country accessible to persons with disabilities.

     

    5. Alina Alam

    Pic source: The Indian Express

    The founder CEO of Mitti Café, Alina is on the Forbes list of 2020 30 Under 30- Asia- Social Entrepreneurs. Her café provides persons with disabilities a space to exhibit productivity. With outlets in 26 locations across Bengaluru, Kolkata and Delhi, Mitti Café is managed by over 250 adults with physical, mental and psychiatric disabilities. Each of these cafes also provides experiential training to persons with disabilities and entrepreneurship opportunities for mothers of adults with intellectual disabilities, who come from low income families. Earlier this month, Mitti Café launched a new outlet inside the Supreme Court of India, with the support of CJI DY Chandrachud.

     

    6. Guruprasad Pawaskar

    In January this year, an inclusion marvel was created by the Goa government. One of the key figures to bring the first Purple Fest to life was the State Commissioner of Persons with Disabilities in Goa, Guruprasad Pawaskar. With astounding success in its first edition and participation from all stakeholders including PwDs, enablers, changemakers, government officials, corporate employers et cetera, Purple Fest is going global in January 2024. As someone who worked closely with Pawaskar during the Purple Fest 2023, I was amazed at the zeal and hard work put in by a government representative to make a success out of the event. He worked day and night, tirelessly, barely leaving the venue. And now his team is gearing up for a bigger production next year.

     

    7. Alok Dixit and Ashish Shukla

    In 2013, Ashish and Alok started the ‘Stop Acid Attack’ campaign and connected with acid attack survivors (consciously avoiding the term victim) from different parts of India. This campaign culminated into the formation of an NGO, Chaanv Foundation which used crowdfunding platforms to support the survivors. These were people who struggled to find jobs because of the apathy meted out by the society due to their visible facial deformities. So the idea to open a café to give them employment, was born. Sheroes Hangout Café in Noida (Uttar Pradesh) Stadium is helping acid attack survivors rebuild their lives with dignity. Sheroes also has branches in Lucknow and Agra.

     

    8. Rupmani Chhetri

    More than 2000 Indians have worked as international volunteers with the United Nations, but deaf activist Rupmani Chhetri is the first disabled Indian volunteer who worked in Ukraine. She was born in Nepal and later moved to Darjeeling. Her family tried everything under the sun to make their daughter talk which made her feel sick. She is determined to improve the lives of deaf individuals, so they can freely communicate and feel a sense of belonging. Rupmani is the co-founder of a start-up named SignAble Communications, which helps deaf people access sign language interpreters in real-time through a mobile application. She aims to bring down the communication barriers with technology and training.

     

    9. Thakur Datt Dhariyal

    A civil servant who served more than three decades in the Ministries of Defence, Home, Shipping, and Social Justice and Empowerment, Dhariyal was the longest serving Deputy Chief Commissioner of Persons with Disabilities till 2014. During his tenure as the State Commissioner for Persons with Disabilities, Delhi, he is well known for delivering pathbreaking judgements on disability policy and implementation of the Rights of Persons with Disabilities Act 2016. Dhariyal is a walking-talking encyclopaedia when it comes to the laws pertaining to disability empowerment. He not only understands the legal fine print, but has been instrumental in actioning implementation level changes to make places accessible in the capital. He has helped resolve many cases of discrimination of the rights of persons with disabilities. One can say that as the Deputy CCPD and the SCPD, he has been the most effective bureaucrat, driving inclusion.

     

     

    10. Dr Sam Taraporevala

    (Pic source: Rotary Club of Bombay website)

    A retired Associate Professor and Head of the Department of Sociology and Anthropology at St. Xavier’s College Mumbai, Dr Sam is a person with blindness. His parents however, chose to educate him through mainstream institutions. While he was teaching, he was curious to notice the sudden decline in numbers of blind students in the college. Realising that they lack the means to study and interact effectively in a mainstream environment, Dr Sam launched the famous Xavier’s Resource Centre for the Visually Challenged (XRCVC). Today, as XRVCVC’s Executive Director he is spearheading social advocacy, creating awareness and addressing the various access challenges faced by students with low vision and total blindness. Among other accomplishments, Dr Sam’s work has resulted in the amendment of the Copyright Act, India in 2012, deployment of 30,000 accessible ATMs in India, and opening up of Science, Technology, Engineering, and Mathematics (STEM) education for persons with blindness in the country.

     

    Wondering why MxMIndia publishes a disability advocacy column? Well, we strongly feel that the media can dramatically transform the world for persons with disabilities. This series attempts to help bring forth issues that the media must champion to create a truly inclusive and accessible India. Writing  this column is Shruti Pushkarna, a former journalist and now a disability inclusion advocate based in New Delhi. Her views here are personal. To access the archives of her 80-odd columns, please visit: https://www.mxmindia.com/category/ columns/shruti-pushkarna/

     

    If you have a view on the issues raise or would like to align with MxMIndia on this cause, write to us at editor [at] mxmindia.com.

  • L&K Saatchi & Saatchi campaigns for Cashify

    By Our Staff

     

    Cashify, the omnichannel platform for buying and selling electronic devices, especially smartphones, has launched a campaign with its brand ambassador Rajkummar Rao. The campaign film is created by L&K Saatchi & Saatchi, Gurugram.

     

    Commenting on the films, Rohit Malkani, Joint National Creative Director of L&K Saatchi & Saatchi, said: “From winning the project in a tightly-contested pitch to the finished films, this has been one heck of a ride. Half the job is done when you have an amazing actor who delivers a nuanced performance. Working with RKR has been a thoroughly enjoyable experience and the results are there for all to see. We have crafted two humorous and flamboyant films that focus on the benefits in a memorable and quirky way.”

     

    Added Nakul Kumar, Co-Founder and Chief Marketing Officer, Cashify: “As we extend our collaboration with the talented Rajkummar Rao, we’re on a mission to make technology more accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is not just a dream for people but an accessible luxury for all. By promoting refurbished smartphones as a smart upgrade choice, we’re offering a bridge between dreams and reality. Moreover, the significant role refurbished smartphones play in reducing e-waste perfectly aligns with our mission to build a more responsible and eco-friendly tech landscape.”

     

  • Madison Loop wins Oberoi Realty mandate

    By Our Staff

     

    Madison Loop, the digital arm of Madison World, has won the integrated mandate for Mumbai’s real estate major, Oberoi Realty. The agency will oversee creative, digital media, social media and performance marketing for the client.

     

    Speaking about the association Sarina Menezes, Head and Vice President – Brand Marketing and Corporate Communication, Oberoi Realty, said: “We are delighted to appoint Madison as our Integrated Creative Agency. Madison was selected after a thorough and competitive pitch process. We are confident their creative and digital solutions will add value to our marketing and communication strategy at Oberoi Realty.”

     

    Added Kosal Malladi, Vice President, Madison Loop: “Partnering with Oberoi Realty, a brand renowned for world-class luxury, extraordinary finesse and unparalleled design sensibility is a privilege. Building on our extensive experience in the real estate sector, with a focus on brand communication and digital marketing, we look forward to contributing to the company’s growth and further strengthening their position in the real estate space. We are thrilled to embark on this rewarding collaboration”.

     

  • ET Now launches ‘Tracking Trends with Nikunj Dalmia’

    By Our Staff

     

    Business channel ET Now has announced the launch of its new show, ‘Tracking Trends with Nikunj Dalmia’. The show will offer viewers a comprehensive perspective on dynamic market trends and developments in the ever-evolving financial landscape.

     

    Talking about the show, Nikunj Dalmia, Managing Editor, ET Now and ET Now Swadesh said: “True to our motto, Rise With India, ET Now has opened opportunities and possibilities for every discerning Indian to be a part of the country’s growth story. Furthering this mission, our latest show aims to empower viewers with a deeper understanding of the market dynamics and emerging trends.  I am confident that the expert analysis combined with the show’s interactive format will provide our viewers with a strategic edge in the dynamic world of investments.”

     

  • Greenlam Laminates launches new brand film

    By Our Staff

     

    Greenlam Industries, the surfacing solution brand, has launched a new TVC as part of last year’s campaign, titled ‘Kuch Mera, Kuch Tumhara’ showcasing the brand’s product portfolio.

     

    The campaign is conceptualised by Dentsu Creative. The film has been released on television in eight Indian languages – Hindi, Bengali, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu.

     

    Commenting on the launch of the brand campaign, Parul Mittal, Director, Greenlam Industries, said:  “At Greenlam, our endeavour is always to understand the pulse of our consumers, keep up with the changing needs and trends to make the transformational journey of building a house, more delightful for them. In continuation to our last year’s campaign hinged on the insight that the journey to a beautiful space is travelled with companions and partners that arrests disagreements. The dream of your unique space is only fulfilled on those negotiated grounds giving birth of ‘Kuch Mera Kuch Tumhara’. The campaign beautifully mirrored our consumer’s behaviour while showcasing our range that equips them to fulfil their dreams. This year, we have explored a new equation which I am certain will connect with our consumers at an emotional level, delivering greater brand association.”

     

    Commenting on the launch, Ujjwal Anand, Managing Partner, Dentsu Creative, added: “’Kuch Mera Kuch Tumhara’ isn’t just a campaign for us. It’s an emotional journey, just like the one that is travelled by our consumers to make their space beautiful, fulfilling, and unique. This year, we have explored one of the most beautiful equation between a father and a daughter and the negotiation isn’t restricted to the choices of surface or design but it expands to the emotional aspect of those individuals. The TVC dives deeper into the emotional aspect and showcases how a father who has lost his wife is stuck in the memories while the daughter is wanting for her father to move forward and be the person he used to be. Through the space transformation, she is trying to achieve the milestone of breaking that ice and bring her father to a point where he gets involved in creating new memories with the new space. The film highlights how there is a role reversal between the father and the daughter and will definitely resonate with our consumers, we believe.”

     

     

  • Samsung unveils new discovery solution

    By Our Staff

     

    Samsung Ads has unveils a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs.

     

    Said Prabhvir Sahmey, Senior Director, Samsung Ads India: “How consumers interact with the screen is evolving, and in a world of endless content choices new solutions like Sponsored Row can help create more efficient connections for content partners to reach new audiences, and for audiences to discover new content more seamlessly.”

     

  • Rapido launches new brand campaign

    By Our Staff

     

    Rapido, the app-based commute service, has unveiled its ‘5 Nahi Toh 50’ guarantee autorickshaw campaign..

     

    Said Pavan Guntupalli, Co-founder of Rapido: “At Rapido, we constantly strive to enhance the commuting experience for our customers. By introducing the ‘5 Nahi Toh 50’ guarantee, we aim to address the common frustration of commuters waiting for an auto, revolutionising people’s commute and providing a unique and rewarding experience. The move will also ensure a safer commute for women passengers who will not get stuck searching and negotiating with other autos.”

     

    https://www.youtube.com/watch?v=-F8-7BYPLrE

     

     

  • LS Digital collaborates with Goonj NGO

    By Our Staff

     

    LS Digital has conducted a clothes contribution drive in collaboration with Goonj, a 24-year-old NGO that provides disaster relief, humanitarian aid and community development, at its Mumbai office.

     

    Said Anshuman Misra, SVP (Human Resources Development), LS Digital: “We witnessed an overwhelming response for this drive, where in our employees came in large numbers to contribute clothing that can be repurposed and reused by those who are in greater need. I thank Goonj for the excellent work they are doing and look forward to many more such initiatives with them.”

     

    Commenting on the donation drive, Susaana, Team Goonj added: “It is a great initiative that LS Digital has taken, and hope collection drive happens consistently. The employees could also take up other employee engagement activities of Goonj as well.”

     

  • Amitabh features in APL Apollo TVC

    By Our Staff

     

    APL Apollo Steel Tubes has launched a new TVC campaign titled ‘Desh Ki Badhti Taqat’, featuring actor Amitabh Bachchan. The TVC, conceived by Crayons, highlights the forward-thinking trajectory of the company, focusing on solidifying its reliable and trustworthy connection with the customer base.

     

    Speaking on this commercial launch, Sanjay Gupta, Managing Director of APL Apollo, said: “Our ‘Desh Ki Badhti Taqat’ TVC reflects the company’s journey on becoming the World’s largest structural steel tubes company along with deep-rooted responsibility towards nation building. We are proud to have Amitabh Bachchan as part of our journey, symbolising the strength and trust of our brand. Our vision extends far beyond being a homegrown success; it’s about sculpting a transformative narrative, where our innovation moulds a stronger, more resilient future.”

     

     

  • Cetaphil campaign for sensitive skin

    By Our Staff

     

    Cetaphil, the skincare brand, has launched its latest TVC campaign, ‘Hum Skin Ki Sune Tum, Tum Dil Ki Suno’. The The campaign has been conceptualised by Jio Creative Labs.

     

    Reflecting on the essence of the campaign, Raghavendra Sadashiva, Cetaphil’s Managing Director India & South Asia said: “At Cetaphil, we delve deeper into the skin’s unique requirements, deciphering the intricacies of sensitivity to foster a lasting bond with our patrons. We wanted to emphasize on the challenges faced by consumers with sensitive skin and how Cetaphil benefits to maintain healthy and comfortable skin. The thought was to appeal to both the practical and emotional needs of these consumers and highlight our product offerings. ‘Hum Skin Ki Sune Tum, Tum Dil Ki Suno’ epitomizes our commitment to nurturing skin resilience, enabling individuals to radiate confidence and grace, unencumbered by external challenges.”