By Our Staff
Neela Mediatech, the gaming, animation, and e-commerce extension of the ‘Taarak Mehta Ka Ooltah Chashmah’ IP, has entered into a partnership with JioGames. With this partnership, the company aims to roll out 50+ games on the JioGames platform targeting a significant base of Indian mobile and cloud gaming users.
Announcing this partnership, Asit Modi, Creator, Producer and Managing Director of Neela Film Production and Neela Mediatech, said: “TMKOC and Jio are familiar names in households nationwide, and their user base extends even to the remote corners of cities and towns. Therefore, it’s a strategic move to capitalise on each other’s strengths. This partnership will facilitate an expansion of our user base, providing an exceptional digital entertainment experience.”