Author: mxmadmin

  • Furlenco unveils new identity

    By Our Staff

     

    Furlenco, the furniture and lifestyle brand, unveiled its new brand identity. In its new avatar, Furlenco has expanded its services to offer customers more options to access furniture by allowing them to rent, purchase new or refurbished furniture, and even sell it back when they no longer need it.

     

    Said Nitesh Mohandas, Chief Business Officer of Furlenco: “Always moving fast and first, Furlenco has created furniture with innovative designs and trendy aesthetics. The first to build the rental category, we are now poised to further disrupt the furniture market by providing people with a bouquet of services to rent, buy new or refurbished items and sell back. Besides expanding our product and service offerings, we are taking a nuanced approach by helping customers view furniture as core building blocks in creating their dream homes. Naturally, we are thrilled to announce our rebranding to provide customers with more services than before. Since customer empathy constitutes the cornerstone of all our endeavours, we will continue working towards making Furlenco 2.0 a truly customer-friendly platform.”

     

  • Sotheby’s Realty launches new campaign

    By Our Staff

     

    Sotheby’s International Realty announced the launch of its new advertising campaign, “Nothing Compares to What’s Next,” at the Global Networking Event held in Las Vegas.

     

    Said Amit Goyal, Managing Director of India Sotheby’s International Realty,:“’Nothing Compares to What’s Next’ campaign showcases our commitment to providing exceptional attention to style and detail. By partnering with our industry-leading agents, clients can confidently curate a vision for their next place or next stage of life, and our team will expertly guide them to make it a reality.”

     

  • Crosshairs bags PR mandate for Accor

    By Our Staff

     

    Crosshairs Communication has bagged the PR mandate for Accor India, the hospitality group. The agency bagged the account in a multi-agency pitch and will be responsible for mainline and digital public relations along with media duties for the brand.

     

    Said Stuti Jalan, Founder of Crosshairs Communication: ”We are honoured to be associated with Accor, a brand that offers an integrated hospitality ecosystem and embraces the new trends, challenges and diversity. Looking at our team’s experience and knowledge in this industry and differentiated storytelling approach, I’m confident that we will be strengthening the brand’s affinity and helping the company in achieving its set ambitions.”

     

  • ‘Sports as CSR ranks lowest’

    By Our Staff

     

    Sports and Society Accelerator (SSA), a non-profit ecosystem promoting sports, hosted the inaugural edition of the Making Sport Work Forum 2023, with Meraki Sport & Entertainment, and research partner Pacta. The event saw Rahul Dravid engage in a discussion with Kiran Khalap, chairman of the board, Meraki Sport & Entertainment.

     

    Speaking at the event, Desh Gaurav Sekhri, co-founder, Sports and Society Accelerator said “The preliminary research report by Pacta-SSA found that sports as a CSR category ranks lowest in terms of received funds, with less than 1% of cumulative CSR from 2014-21. Only a minority of companies contribute to sports CSR. Our endeavour through this forum was to showcase the emerging trends from the Indian sports CSR landscape, and their broad implications. We see the potential for private sector organizations to contribute in important ways to holistic sports development in India while simultaneously achieving many of their own strategic goals.”

     

    Added Tahsin Zahid, the CEO of the Sports, Physical Education, Fitness & Leisure Sector Skill Council: “There is a real opportunity for us to effectively use CSR extensively for sports endeavours. The positive impact on communities and society through sport is visible to all. We must do our best to enhance awareness about the opportunities that fall within the entire spectrum of sports CSR, and the private sector and government must work together to create meaningful outcomes which creates a true sporting nation.”

     

  • Das ka Dum with Dr Bhaskar Das | Would you say that the Indian media has: a. Failed us, b. We get what we deserve, c. Turned itself meaningless, d. May be going through a low now, but will spring back or e. None of the above

    Bhaskar DasOne more question to coincide with World Press Freedom Day. Here’s Dr Bhaskar Das in the May 3 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. Would you say that the Indian media has:

    1. Failed us

    2. We get what we deserve

    3. Turned itself meaningless

    4. May be going through a low now, but will spring back

    5. None of the above

     

    A. I am feeling like I am answering a question paper with an option to choose an answer from multiple choices.

     

    My answer is: None of the Above. The options are so skewed at one end that none of the options, apart from the last one, represent the realities of life. For, more often than not, the truth lies in the intersections. Besides, we can’t generalise a deviant example as a deterministic option.

     

  • Team Pumpkin launches content & comms wing

    By Our Staff

     

    Team Pumpkin, a fully integrated creative digital marketing agency, has announced the launch of its specialised content and communications arm, HypeSquad. The business entity will offer functional solutions across a range of verticals, including media relations, content distribution, influencer outreach and crisis management.

     

    Said Swati Nathani, co-founder – Team Pumpkin & HypeSquad: “While HypeSquad as an individual arm of Team Pumpkin created some celebrated PR and influencer campaigns and won awards, we wanted to give the team more autonomy and power to do greater work. This award-winning team will be more power-packed, and you will do some excellent work in the coming days.”

     

    Added Ranjeet Kumar, co-founder of Team Pumpkin – HypeSquad’s parent company: “The purpose of having these independent entities is to have super-specialised focus and more attention on quality execution. Expertise, Execution, and Efficiency are the common thread that will drive these individual agencies. They always worked with this thread; becoming autonomous was only a matter of time.”

  • Indeed unveils new brand campaign

    By Our Staff

     

    Indeed, the job search app, has unveiled a new campaign that connects job seekers with relevant work opportunities.  Built on the theme of ‘Let Jobs Find You’, Indeed’s goal is to continue to create awareness among all job seekers. The ad campaign is conceptualiced and created by DDB Mudra.

     

    Said Nishita Lalvani, Director,  Indeed India and SEA: “Having observed the Indian labour market scenario for close to more than a decade, we strongly understand the unique perspective and requirements of Indian job-seekers, and offer customised solutions to help India get to work.”

     

  • ZoloStays appoints Siddharth Kumar as CMO

    By Our Staff

     

    ZoloStays, the co-living company, has appointed Siddharth Kumar as its new Chief Marketing Officer. The appointment of Kumar is a key part of the company’s strategy to strengthen its leadership team and accelerate growth in the co-living market.

     

    Said Dr Nikhil Sikri, Co-founder and CEO of Zolostays:  “We are thrilled to welcome Siddharth to our team. As we continue to expand our co-living offerings, we recognise the importance of having a strong marketing leader to help us reach new audiences and build our brand. With Siddharth’s extensive experience in consumer-facing categories, we are confident he will be an excellent addition to our team.”

     

  • Yardley London launches new campaign with Kriti Sanon

    By Our Staff

     

    Yardley London has launched a new TV commercial on its range of perfumes. In the TVC, actor Kriti Sanon is the voice of the brand. The commercial has been conceptualised by Contract Advertising.

     

    Said Manish Vyas, CEO, Wipro Yardley: “While Yardley has always been known for its fine floral fragrances, through this new range, we intend to bring affordability to the consumers who always inspire to use world class Yardley perfumes. We intend to democratize the usage of safe, branded and international quality perfumes and make it accessible to Indian masses.”

     

    Added Sagar Mahabaleshwarkar, CCO, Contract: “Our core insight was to drive home the fact that Yardley perfumes are more than just their exotic natural fragrances. The idea was to empower people in making a lasting impression while stepping up in the professional world and their daily lives, with renewed freshness.”

  • Puma appoints Havas as its Media AOR

    By Our Staff

     

    Sports brand Puma India has roped in Havas Media Group India as its Media AOR. As part of the mandate, Havas Media Group India will be overseeing the entire offline and online media service suit including digital, TV, print, radio, OOH and cinema mediums for Puma. The account will be managed by the agency’s Bengaluru team, helmed by Saurabh Jain, President – South, Havas Media India. As Managing Director, Havas Media India, Uday Mohan will support the team devise the strategy and ensure seamless operations. Just recently, the media agency had extended its offline media services (print and OOH) to Puma for its campaign announcing Anushka Sharma as the brand ambassador.

     

    Commenting on the occasion, Shreya Sachdev, Head of Marketing at Puma India, said: “Puma holds a leading position in sports and lifestyle segment in the country with state-of-the-art product innovations and influence on youth culture. As a brand, we keep a sharp focus on staying relevant and resonating with our audience across markets and platforms. With Havas Media Group India, we look forward to effectively connect with our consumers at scale.”

     

    Added Mohit Joshi, CEO, Havas Media Group India: “Puma as a brand is known for its strong voice and vibrant spirit. Havas Media Group India has been on an upward trajectory consistently; last year was a landmark year for us as we were recognized as a dominant agency by RECMA and secured second place among all media agencies in the country. For us, winning the mandate of a brand like Puma has set the tone for the remaining year and we can’t wait to offer our expertise to the global sports brand. At Havas Media, we focus on designing and delivering impactful media solutions and hence, resonate with Puma’s efforts to leverage relevant consumer touch points, services and messages that hold immense credibility for its audience. We are excited to make a meaningful difference for Brand Puma and look forward to a fruitful partnership.”

     

  • Das ka Dum with Dr Bhaskar Das | What do you think is the biggest misconception that people have about the news media? And what can the media do to correct it?

    Bhaskar DasOne more question to coincide with World Press Freedom Day. Here’s Dr Bhaskar Das in the May 4 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. What do you think is the biggest misconception that people have about the news media? And what can the media do to correct it?

     

    A. I fundamentally believe that today’s consumers are more aware than what they used to be. The reason is simple: more options across formats and hence more choices and consequently more discerning audience/ consumers. Of course, they also become a victim of misinformation, quite often.

     

    Even amongst options amongst news sources, newspapers still enjoy highest credibility. Reuters research has confirmed that, apart from other research reports. This is expected as a plethora of options have created in its trail a pandering of sensationalisation of news and polarised logic for manufactured consent. In a ubiquitous social media, everyone has an opinion and for every news item there is a fractured societal response. It is difficult to arrive at a generalised verdict about misconception of any news source.

     

    The route to its correction lies with the news source who have to introspect what is good for citizens at large, instead of participating in agendised versions of news. Citizens need to be also vigilant about the source of news and cross-verify the source, before forming an opinion and forwarding to their known circle.

     

    The current times remind me of Charles Dickens’ memorable line in The Tale of Two Cities: “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to heaven, we were all going direct the other way–in short, the period was so far like the present period that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.”

     

  • Shruti Pushkarna: When will it be truly ‘Accessible India’?

    By Shruti Pushkarna

     

    Shruti PushkarnaThe Delhi weather has been delightful for the past couple of days. It’s what prompts you to go for a drive on an impulse. Or grab a sumptuous meal at your favourite restaurant. Or head out for a staycation at one of the boutique resorts on the outskirts of the capital.

     

    Well, the sudden change in temperatures also brings in unexpected bouts of illnesses and before you can do all the fun things, you are waiting in a doctor’s clinic or a pathology lab for a diagnosis.

     

    Whether you follow the heart or a more logical path, either way you get where you have to be, without thinking too much. I’m talking of a restaurant, hotel, or a hospital. But not everyone is as lucky as you are.

     

    At least not persons with disability or chronic illness. Have you ever wondered that spontaneity is not an option in the barrier-ridden lives of millions of people? In fact, it’s worse. Not even careful planning can land them in some places because of sheer thoughtlessness that leads to inaccessibility.

     

    When it comes to travel, medical healthcare, or amusement of any sorts, persons with disability and those living with chronic illness are left struggling because of the barriers in access to various places, products, and services.

     

    Foremost, let’s understand how many people we are talking about here. As per Census 2011, out of the 1.23 billion population, over 21 million live with some form of disability. According to the Longitudinal Ageing Study in India, 55 per cent people above the age of 60 suffer from a chronic illness. And as per the last census, that’s 8.6 per cent of India’s population, so 103 million elderlies. And chronic illness is not limited to people above sixty years of age. In fact, the Rights of Persons with Disabilities Act 2016 recognises certain chronic conditions in the 21 types of disabilities, these can be genetic or acquired.

     

    Notwithstanding the Census 2011 data is old and heavily undercounts persons with disabilities. It’s a large enough number for us, the government, the private sector, and the media to ignore.

     

    As a primary caregiver to a parent with a chronic autoimmune disorder, I encounter various hurdles in all the areas mentioned above. The last time we had to go for an X-Ray and an Ultrasound, it took us an hour and several phone calls to determine a place where the wheelchair could enter the laboratory. Usually, our first choice is to go to a hospital but when that doesn’t work out for whatever reason, the inaccessibility of most neighbourhood pathology labs glares at us.

     

    Anyway, once you have managed to enter a lab with wide enough doors for a wheelchair, the discomfort and lack of dignity is what you brace for, next. The patient with zero mobility is lifted up and down, pushed sideways by random strangers, who are dressed as attendants, but lack the knowledge, empathy, and training to handle complicated medical cases.

     

    And good luck if you are in for a whole abdomen ultrasound, nursing a full bladder, desperate to ease yourself. Because fate is what you are counting on to find a large enough toilet built with access needs in mind.

     

    Toilets are the same story in hotels and restaurants as well. Even big chain hotels which openly propagate their diversity goals to find a spot in the prevalent inclusion agenda, are non-compliant when it comes to infrastructural accessibility guidelines.

     

    My mother and I were surprised at the shoddy access offerings at the most luxurious (and expensive) hotel in New Delhi in a more recent visit. Although I must add that the hotel staff were kind and eager to help. Before I knew it, someone took the wheelchair away from me and pushed her all the way inside the restaurant. It was only on our way out that the glorious display began to show some cracks. There wasn’t a separate accessible washroom. I couldn’t wheel her in the ladies’ room. After pestering the staff for some time, we discovered that the men’s toilet could be accessed. As we headed out, I pushed her down the ramp in my usual matter-of-fact way, except I almost lost balance because the slope was too steep!

     

    Despite the rush of anger experienced in situations like these, one finds hope in national campaigns like ‘Accessible India’. Compliance maybe a problem, but the sentiment is right, and it has created awareness. The need of the hour is to propel the inclusion agenda with full thrust.

     

    For those of you unfamiliar with the subject, the Union Housing and Urban Affairs Ministry revised the Harmonised Guidelines and Standards for Universal Accessibility in 2021, to make India’s cities truly inclusive.

     

    Then how do these places, institutions, businesses get away with it? Doesn’t the nation want to know? Doesn’t any daily want to highlight the brutal disregard for a population so large? Doesn’t any television news channel want to lend a bit of shrill during primetime to these voiceless masses?

     

    So why are we publishing this column on an A&M site? Well, we strongly feel that the media can dramatically transform the world of persons with disabilities. And this series can help bring forth issues that the media must champion to create a truly inclusive and accessible India. To write this column, we invited Shruti Pushkarna, a former journalist who is now a disability inclusion advocate based in New Delhi. Her views here are personal. To access the archives of her 70-odd columns, please visit: https://www.mxmindia.com/category/ columns/shruti-pushkarna/

     

    If you have a view on the issue or would like to align with MxMIndia on this cause, write to us at editor [at] mxmindia.com.