Author: mxmadmin

  • Aster DM Healthcare appoints Rahul Kadavakolu as Group CMO

    By Our Staff

     

    Aster DM Healthcare, one of the largest integrated healthcare providers in GCC and India, has announced the appointment of Rahul Kadavakolu as Group Chief Marketing Officer.

     

    Commenting on the appointment, Alisha Moopen, Deputy Managing Director, Aster DM Healthcare: “We are delighted to welcome Rahul to lead the Brand, Marketing and Business development function for the Group. We are sure that with his international expertise and domain knowledge, he will play an essential role in Aster’s journey ahead. With his appointment as the Group Chief Marketing Officer, we are excited to embark on the next chapter of the evolution of the brand.”

     

    Talking about his new stint, Kadavakolu said: “Aster is a transformational leader in the healthcare industry. Health and Wellness has now become a top priority and center forward in everyone’s life. I’m thrilled to be joining an amazing leadership team and contributing to the organization’s strategic goals and community.”

     

  • The Crayons Network reports campaigns wins

    By Our Staff

     

    The Crayons Network has announced multiple account wins in 2023. The agency bagged mandates of National Skill Development Corporation, Indian Oil Corporation, BPTP, and Som Distillers – through a multi-agency pitching process.

    Said Kunal Lalani, Founder & Managing Director, Crayons Advertising: “Most of the recent account wins cater to our integrated ad tech proposition and have come against large global agencies following multi-agency pitch process. This, in turn, highlights two key factors differentiating us amidst a sea of competition in the space. First, being a homegrown agency enables us to communicate in a much more relatable manner to consumers across Bharat and India. Second, all the new pitches won are integrated campaigns with a high component of ad tech-driven services – an area in which we have invested and developed expertise in the past three years. We thank our clients for reposing trust in our abilities and will continue to deliver creative, innovative, and high-quality campaigns in the future.”

     

  • Parle Agro to endorse Kriti Sanon

    By Our Staff

     

    Parle Agro has signed on leading actor Kriti Sanon as brand ambassador for beverage brand, Appy Fizz. She joins Priyanka Chopra Jonas and Jr. NTR and will be the face of the brand alongside them.

     

    Speaking about the brand ambassador, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “It is exciting to have Kriti Sanon join the Appy Fizz family. Our goal is to keep the brand relevant to its customers and to inspire them to connect with it. Kriti is a fantastic youth icon and has a lot in common with the essence of our brand, particularly in light of the recent release of Appy Fizz’s fresh style and packaging. We are hoping our consumers enjoy the new avatar and show great love for our brand’s new face”.

     

  • Das ka Dum with Dr Bhaskar Das | Do you think our creative advertising agencies should focus on diversity, equity and inclusion just as they are doing in the West? Or would you say one should just let creativity flow?

    Bhaskar DasUnfair question to ask as he can’t really speak for creative agencies. Here’s Dr Bhaskar Das in the February 13 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. Do you think our creative advertising agencies should focus on diversity, equity and inclusion just as they are doing in the West? Or would you say one should just let creativity flow?

     

    A. To my mind any advertising communication reflects/ mirrors the ever-evolving societal trends and behavioural mores through creativity. Hence, awareness about diversity, equality, equality have gone up already and both government and civil society are evincing clear intention of integrating them as part of organisational priorities. So it’s not about following the West. It has already dawned amongst us the urgent need of reflecting these areas into our creative and real-life execution. If one looks around, you would get many instances in that direction eg the Cadbury ad in the T-20 Women’s World Cup and Women’s IPL. Gender diversity in corporate boards etc. Creative flow can’t be outside the gamut of the ecosystem of societal consciousness. It has to act as an agent of social change.

     

  • PRCAI teams up with Indian Deaf Cricket Association for Sixth Edition

    By Our Staff

     

    Public Relations Consultants Association of India (PRCAI), joined hands with Indian Deaf Cricket Association (IDCA) to host a special sporting event of equals at its annual Public Relations Premier Cricket League (PRPCL).

     

    Tata Motors, the title sponsor of PRPCL 2023.

     

    Speaking on the occasion, Deeptie Sethi, Chief Executive Officer, PRCAI, said: “PRCAI’s cricket premier league has become one of the most awaited member event of the year and demonstrates high team spirits, great energy and brings the industry together to celebrate equality and oneness. This new collaboration with the Indian Deaf Cricket Association is ultra-special and an inspiration to see the world of equals. We thank IDCA team for their enthusiastic and competitive spirit that made this weekend a great sporting event for our PR industry.”

     

    Added Balwani, CEO & Brand Custodian, IDCA commented, “This special collaboration of PRCAI – IDCA to promote specially-abled cricket is a testimony to social & diversity inclusion. Thank you team PRCAI for this partnership that truly envisions an equitable world and provides a unique platform to demonstrate & provide equal opportunities for specially-abled cricketing talent. ‘Cricket for a Cause’ is an endeavour to celebrate IDCA’s journey in India & globally to create awareness & mainstream Deaf Cricket. We are thankful to IDCA’s ‘Cause Partner’ Hero Motocorp for supporting the PRPCL 2023 Benefit Match & motivating our team.”

     

  • Is 13 too young to have an Instagram account?

     

     

    By Catherine Page Jeffery

     

    The surgeon general is the “nation’s doctor” in the United States. They are tasked with giving Americans the “best scientific information” about their health.

    Late last month, the current US surgeon general, Vivek Murthy, warned 13 is too young to join social media. He said it poses a risk to young people’s “self-worth and their relationships”, adding:

    I, personally, based on the data I’ve seen, believe that 13 is too early […] the skewed and often distorted environment of social media often does a disservice to many of those children.

     

     

    Is 13 too young? What should parents think about when it comes to their kids and social media accounts?

     

    Why are we talking about 13?

    Major social media platforms, including Twitter, Instagram, Facebook and TikTok, require users to be at least 13. This includes those in Australia and New Zealand.

    This minimum age requirement stems from 1998 US legislation which banned the collection of children’s personal data without parental consent.

    For many parents, schools and cybersafety experts, this minimum age has become something of a benchmark. Many assume it comes with the implicit assurance social media platforms are appropriate and safe for children once they turn 13. Conversely, they also assume they are unsafe for children under 13.

    But this is not necessarily the case.

     

    What does the evidence say?

    Social media platforms do present some risks for young people. These include online bullying and harassment, exposure to misinformation and inappropriate content, grooming, privacy breaches and excessive use.

    Stories documenting the potentially harmful effects of social media are rarely out of the news. Studies claim links between social media and poor mental health and low self-esteem.

    These findings are concerning, and there is no doubt social media may negatively affect some young people’s wellbeing. However, it is not a straightforward question.

    While these studies might find a correlation or link between excessive social media use and poor self-esteem, for example, they rarely point to direct causation. Young people already experiencing low self-esteem and depression may use social media significantly more than others.

     

    So why don’t we just increase the age?

    Murthy acknowledges it is difficult to keep kids off their devices and social media. But he suggests parents band together, and say you know, as a group, we’re not going to allow our kids to use social media until 16 or 17 or 18.

    But any increase in the age – whether formal or informal – will not necessarily keep children safer online. Children can easily falsify their ages (many already do). And young people are good at finding creative and secretive ways of doing what they want regardless.

     

    Why can’t parents just say no?

    It is often suggested – by cyber safety experts – that parents just say no. This message has been reinforced by celebrity commentators such as British actress Kate Winslet, who recently told the BBC:

    My children don’t have social media and haven’t had social media.

    While these approaches may work with younger kids, older children are unlikely to simply comply. Blanket bans and restrictions not only lead to family conflict, but are also more likely to lead to children using social media without parental consent or knowledge.

    This is a problem because parents play an important role in helping children navigate online spaces, including the sometimes fraught nature of peer relationships on social media.

    If a child has a social media account without parental permission, they are much less likely to seek out their parents for help if they have a problem online, for fear of getting into trouble or having their device taken away.

     

    Children also have a right to be online

    Discussion about risks also tends to ignore the potential benefits of being online.

    Social media is incredibly important for many young people. It keeps them connected with friends and extended family, provides a platform for creativity and self-expression, and enables civic participation and activism.

    Social media also provides access to like-minded individuals and communities who may provide solidarity and support, especially for marginalised teens.

    Children, particularly teenagers, also have a right to participate in online spaces, including use of social media.

    The United Nations’ Committee on the Rights of the Child notes children have the right to “meaningful access to digital technologies” as a way of realising the full range of their civil, political, cultural, economic and social rights.

     

    So, when should my child get a TikTok account?

    There is no one-size-fits-all approach here. Children vary tremendously in terms of their maturity, skills, life experience and judgement.

    On top of this, online risk is not equally distributed, as children who are more vulnerable offline are more vulnerable online. For example, children with mental health problems, learning difficulties, a disability or who have problems at home are more likely to experience high-risk situations online.

    In deciding whether your child is ready for a social media account, parents might consider:

    Is my child especially vulnerable to online harms?
    Does my child have the required maturity and resilience to manage potentially negative online social interactions?

    Does my child listen to advice and follow rules?
    Is my child aware of the risks, and do they have strategies for managing them?
    Will my child come to me with any problems they encounter online?

    Parents might also consider their children’s offline lives, as these often carry over into online spaces. This includes what their friendships are like, their propensity for taking risks, and their ability to consider the consequences of their actions.

     

    Start talking early

    The best thing that parents can do is initiate conversations about social media and the internet early and often.

    Many issues that play out on social media are extensions of young people’s existing peer relationships. Parents can talk to their children about their friends and peers, show an interest in their child’s online activities, and openly discuss their child’s rights and responsibilities online.

    Some parents may wish to set reasonable expectations and rules about appropriate use of social media. Documenting these expectations through a “family technology agreement” that is negotiated democratically as a family, rather than through top-down rules, is more likely to succeed.

     

    Catherine Page Jeffery is Lecturer in media and communications, University of Sydney. This article is republished from The Conversation under a Creative Commons license. Read the original article.

     

  • WT South Asia Group strengthens planning team

    By Our Staff

     

    Antara Dey
    Antara Dey
    Nikhil Thakkar
    Nikhil Thakkar
    Richa Dholi
    Richa Dholi

    With a view to enhancing strategic business solutions for brands and helping them improve brand engagement and customer experience, Wunderman Thompson South Asia Group has announced several new appointments to its planning team. Nikhil Thakkar has been appointed as VP & Strategic Planning Director in Gurgaon, Richa Dholi has been appointed VP, Strategy Planning in Mumbai, and Antara Dey has joined the Kolkata office as Account Director.

     

    Pinaki Bhattacharya
    Pinaki Bhattacharya

    Commenting on the new appointments, Pinaki Bhattacharya, Chief Strategy Officer, Wunderman Thompson India, said: “The agency is an at exciting point in its transformation journey and finding strategists that fit our transformed purpose is a challenging one. We need them to have a robust understanding of brands, of levers of brand growth, of consumer journeys and modern marketing. With a pulse on popular and emerging culture. And above all, they need to be interesting people. Not an easy mix to find, you would agree! Which is why I am delighted to have Nikhil, Richa and Antara join the strategy team at Wunderman Thompson. In them we have found just the kind of strategists we want. I am looking forward to working with them and to some really exciting work on the brands they are working on.”

     

  • We Communications bolsters International Leadership Team

    By Our Staff

     

    WE Communications (WE), a global independent integrated communications agency, has announced new international leadership appointments that showcase the agency’s commitment to global expansion and future growth. Nitin Mantri has been promoted to Regional Executive Managing Director, APAC, along with maintaining his current responsibilities as Group CEO of Avian WE, and Ruth Allchurch to Regional Executive Managing Director, EMEA.

     

    Through these newly created roles, Mantri and Allchurch will be responsible for strengthening WE’s APAC and EMEA operations, including oversight of client retention and business development, nurturing the teams of talent, and playing cross-agency roles in driving strategic growth initiatives like the development of new client services and capabilities. Mantri and Allchurch will continue to report to President of International and Global Chief Operating Officer Kass Sells, who will maintain oversight of WE’s eight international markets and its affiliate network.

     

    Said Melissa Waggener Zorkin, Global CEO of WE Communications: “Our sector and services growth, expanded client partnerships, and acquisitions in these international markets have created an exciting inflection point for our business. We are well positioned to make strategic changes to our broader international leadership team that will enable us to build our blueprint for future growth.”

     

  • Alt Balaji is now Altt

    By Our Staff

     

    Alt Balaji, digital entertainment platform, launches a new identity. It will now be called Altt.  It has also unveiled a bold new logo. The company has stated that the change in logo is part of its broader rebranding strategy, which is aimed at aligning its image with its core values and mission. Altt provides its customers with innovative and engaging digital content, and the new logo reflects that commitment.

     

    Besides the logo change, Altt has announced the appointment of a new Chief Business Officer Vivek Koka, as Ektaa R Kapoor and Shobha Kapoor Step Down. While the process of stepping down started last year, Altt now has a new team to take over. This decision is a strategic one to focus on their other ventures.

     

    Vivek Koka
    Vivek Koka

    Talking about his association with Altt Vivek Koka said: “Altt has been a pioneer in the Indian OTT space and has entertained audiences across the country. With success and adulation comes the responsibility of staying true to the consumers’ expectations. Keeping in line with the same thought, Altt embarks on an exciting journey with its identity which will be backed by equally engaging content. It is a great time for me to be associated with the brand and to be a part of this journey.”

     

    Shashwat Singh
    Shashwat Singh

    Talking about the new logo and change in brand Image Content head Shashwat Singh said: “Our customers are at the heart of everything we do, and the new logo reflects that sentiment. The new design is more forward projecting and simplified, making it easier for our customers to connect with us and our offerings, without veering away from the well-established brand identity. We believe that this change will help us to make stronger connections with our audience and reflect the renewed passion with which we bring brand new stories to them.”

     

    Added Ektaa R Kapoor: “We are thrilled to welcome Vivek Koka to the Altt family. His expertise and vision for the future of digital entertainment make him the perfect choice to lead Alt Balaji into its next phase of growth and success.”

     

  • KFC appoints Aparna Bhawal as the CMO for India and Partner Countries

    By Our Staff

     

    Aparna Bhawal
    Aparna Bhawal

    KFC India has announced the appointment of Aparna Bhawal as Chief Marketing Officer for KFC India and Partner Countries (Nepal, Bangladesh, Sri Lanka and Maldives) effective this month. Bhawal will report to Moksh Chopra, General Manager for KFC India and Partner Countries.

     

    Prior to joining KFC India, she was the Vice President for Marketing at Hindustan Times Media Ltd.

     

    Welcoming her to the team, Moksh Chopra, General Manager, KFC India and Partner Countries, said: “At KFC India, we are committed to delivering long-term, sustainable growth and one of the key pillars to achieve this is our people. We are excited to welcome Aparna to the KFC Team. Her multifaceted experience and proven track record make her a great addition to the brand. I am confident that her excellence across different marketing functions will be instrumental in inspiring creativity and driving growth for KFC India.”

     

  • Aditya Birla Housing Finance launches campaign

    By Our Staff

     

    Aditya Birla Housing Finance Ltd. (ABHFL), the Housing Finance arm of Aditya Birla Capital Ltd., rolled out its #ApnaGhar campaign. The digital campaign aims to inspire customers to build their ‘Sapno ka aashiyana’ and promises to support them at every step of the way through their ‘Sahi Salaah, Sahi Saathi, Sahi Home Loan Rakkam’ offering.

     

    Commenting on the launch, Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance Ltd. Said: “At Aditya Birla Housing Finance, our constant endeavour is to listen to the customer’s stated and unstated needs and develop strategies to build convenience, simplicity, and trust. Through the #ApnaGhar campaign, we want to remove the doubts and fears that cloud the mind of the underserved segments and reassure them that ABHFL is committed to listening to them, understanding their needs, simplifying the procedures, and they can trust ABHFL with Sahi Salaah, Sahi Saathi, and Sahi Home Loan Rakkam”.

     

  • Big Buzz to boost CSR initiative of Zee

    By Our Staff

     

    Born to Shine, a CSR initiative of Zee Entertainment Enterprises Ltd. (ZEEL), in association with Give, a donation and crowdfunding platform, will embark on its digital and content marketing journey with Blue Buzz, a Mumbai based marketing agency.

     

    As part of the mandate, Blue Buzz will come up with and put into action plans to build a stature for Born To Shine that reflects its core vision and ideas. The crux of the content strategy will be the celebration of Indian art and culture and nurturing of prodigious talents.

     

    Speaking on this opportunity with Born To Shine, Blue Buzz founder and CEO Neha K Bisht said: “It is indeed a great opportunity for us, at Blue Buzz, to work with Give and ZEEL, two pioneers in their respective areas. With a mission to bring stories of girl champions to the world, Born To Shine is a brilliant initiative that will have a significant impact in the world of art and artists. Keeping in mind the programme’s vision and objectives, we aim to offer our expertise with a distinctive and aggressive approach that will help achieve impactful results that Born To Shine aspires for. We look forward to this amazing journey.”