Unfair question to ask as he can’t really speak for creative agencies. Here’s Dr Bhaskar Das in the February 13 edition of Das ka Dum. Read on…
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Q. Do you think our creative advertising agencies should focus on diversity, equity and inclusion just as they are doing in the West? Or would you say one should just let creativity flow?
A. To my mind any advertising communication reflects/ mirrors the ever-evolving societal trends and behavioural mores through creativity. Hence, awareness about diversity, equality, equality have gone up already and both government and civil society are evincing clear intention of integrating them as part of organisational priorities. So it’s not about following the West. It has already dawned amongst us the urgent need of reflecting these areas into our creative and real-life execution. If one looks around, you would get many instances in that direction eg the Cadbury ad in the T-20 Women’s World Cup and Women’s IPL. Gender diversity in corporate boards etc. Creative flow can’t be outside the gamut of the ecosystem of societal consciousness. It has to act as an agent of social change.