Author: mxmadmin

  • Prime Video elevates Gaurav Gandhi to VP, Asia Pacific

    By Our Staff

     

    Prime Video has elevated Gaurav Gandhi from Vice President, India to Vice President, Asia Pacific. In his new role Gandhi will lead APAC, incorporating Japan and South East Asia, alongside India. Effective April 2023, he will transition into this new role and will be based out of Singapore. As Gandhi moves to take on this larger responsibility, Sushant Sreeram, currently Director – SVOD Business, will be elevated to the position of Country Director, Prime Video, India.

     

    Prior to Amazon, Gandhi has worked in companies such as Viacom18, NDTV Imagine and STAR India in various leadership roles. He moved into the video streaming space in 2015, and set up, launched and ran Viacom 18’s streaming service VOOT as his last role prior to joining Amazon.

     

    Sreeram has worked closely with Gandhi since he joined Amazon in 2018 as Director – Marketing, and was elevated to Director – SVOD Business in 2022. As the SVOD business leader he was entrusted with building the Subscription Video on Demand (SVoD) business through acquisition, growth and engagement of subscribers across B2B and B2C segments.

     

  • 22feet Tribal Worldwide bags digital AOR mandate of Flipkart

    By Our Staff

     

    Flipkart has awarded its digital agency of record (AOR) mandate to 22feet Tribal Worldwide, following a multi-agency pitch. The mandate includes managing Flipkart’s digital campaigns and strategy. 22feet WW will help the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH and mobile phone categories.

     

    Commenting on the win, Preetham Venkky, President – 22feet Tribal Worldwide & Chief Digital Officer, DDB Mudra Group said: “With this digital AOR mandate, we are thrilled to be partnering with Flipkart. Our commitment to creatively enabling Flipkart’s next stage of growth with an increased focus on strengthening their commercial spectrum is hugely exciting. Our teams will provide unexpected and clutter-breaking solutions to help India’s homegrown e-commerce market leader overcome new challenges in the online marketplace.”

     

  • First Economy wins digital mandate of Nicobar

    By Our Staff

     

    Nicobar lifestyle brand, has awarded its digital media mandate to First Economy. The digital marketing agency will be responsible for the brand’s media strategy and overall media buying across all the digital platforms.

     

    Said Raul Rai, Co-founder, of Nicobar: “During the inception of Nicobar, we always had a brand in mind that stays unique in this world of over-flowing repetitiveness. Nicobar, with its distinctive products, has always made its consumers happy and satisfied. To help the business grow, we wanted someone who had a great reputation for handling performance marketing. First Economy stood up to all our expectations.”

     

    Added Jigar Zatakia, Founder, of First Economy Pvt. Ltd. on acquiring Nicobar’s performance media mandate: “Performance marketing has always been our strongest point and we have proved ourselves time and again. With this alliance, we wish to add value to the brand’s journey ahead and look forward to bringing a change in the lifestyle industry.”

     

  • Schweppes launches 2 new flavours with campaign

    By Our Staff

     

    Schweppes beverage has unveiled a new campaign #MixItUpWithSchweppes. The campaign film has been conceptualized by Glitch and features Siddhant Chaturvedi and Manushi Chhillar as their new/official brand ambassadors.

     

    The Coca-Cola Company’s leading premium mixer brand celebrates Schweppes as the perfect mixer to enhance experiences across moments of consumption. With a rich and sparkling legacy of over two centuries globally, Schweppes has been synonymous with elevating everyday refreshment, through its unique and refined offerings. The brand has continued to innovate and address the evolving needs of consumers across beverage consumption occasions, since 1783.

     

    Announcing the launch of the new digital campaign, Ruchira Bhattacharya, Director, Marketing – Emerging Categories, Coca-Cola India and Southwest Asia said: “Schweppes is a leading brand in the premium mixer category and has been loved by Indians for its distinct and perfectly balanced taste The brand embodies the vibrant and enthusiastic spirit of new-age Indian consumers as they continue to experiment with new innovations. Our new campaign #MixItUpWithSchweppes aims to celebrate moments with friends. In addition, we are very happy to launch 2 new flavours – Mint Mojito and Bitter Lemon with the new campaign. These are the first 2 in a sequence of many to come.”

     

    Added Sunetro Lahiri, Chief Creative Officer, The Glitch, Co-Chair, WPP Unite India: “From the get-go, our aim with the campaign was to capture the absolute, unparalleled joy of mingling with the right spirits. That feeling of freewheeling euphoria that accompanies good times and great camaraderie was our NorthStar while crafting every aspect, from the visuals to the art to the edit. We wanted a campaign that would make our audience crave to be part of this really fun, lively ambience, no matter where you are.”

     

  • HDFC Life unveils new campaign

    By Our Staff

     

    HDFC Life Insurance has launched its latest brand campaign based on the core idea that ‘protection starts with self’. With this campaign, HDFC Life takes its brand promise ‘Sar utha ke jiyo’ a step further by delving deeper into the concept of ‘protection’. It highlights the need to ensure that we are able to secure our loved ones from any downfall in life while also securing their future.

     

    Speaking on the campaign, Vishal Subharwal, Chief Marketing Officer and Head E-commerce & Digital Business, HDFC Life, said: “Our aim has always been to showcase narratives that are engaging and relevant to our audiences. Last year’s campaign focused on the resilience of students and families amidst the challenges of the pandemic. This year, we have focused on the need for students to own their identities irrespective of how others perceive them. Family plays a critical role in enabling youngsters to recognise their self-worth and also in securing their future financially. This resonates with our philosophy of financially securing individuals and enabling them to face life’s uncertainties. It reinforces the need to be financially secure and prepare our future generation to cope with life’s challenges and uncertainties and live with pride.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “In today’s world we often see the youth struggling with their identity of who they are and where they belong. Our film narrates one such heart-warming story where a father not only gives his daughter the financial confidence to pursue her dreams but more importantly gives her the emotional support to stay true to herself. A valuable message that will resonate well, especially with the youth – Sar utha ke jiyo!”

     

  • Why social media makes you feel bad – and what to do about it

     

     

    By Divna Haslam

     

    Have you ever found yourself scrolling through social media and noticed you felt a bit down? Maybe a little envious? Why aren’t you on a yacht? Running a startup? Looking amazing 24/7?

    The good news is you are not alone. Although social media has some benefits, it can also make us feel a little depressed.

     

    Why does social media make us feel bad?

    As humans we inherently compare ourselves to others to determine our self-worth.
    Psychologists call this social comparison theory.

    We primarily make two types of comparisons: upward and downward comparisons.

    Upward comparisons occur when we compare ourselves to someone else (in real life or on social media) and feel they are better than us (an unfavourable comparison for us) in whatever domain we are assessing (such as status, beauty, abilities, success, and so on).

    For example, comparing your day at work to your friend’s post from the ski fields (we’re looking at you Dave!) is likely to be an upward comparison. Another example is making appearance comparisons which can make you feel worse about yourself or your looks .

    Although upward comparison can sometimes motivate you to do better, this depends on the change being achievable and on your esteem. Research suggests upward comparisons may be particularly damaging if you have low self-esteem.

    In contrast, downward comparisons occur when we view ourselves more favourably than the other person – for example, by comparing yourself to someone less fortunate. Downward comparisons make us feel better about ourselves but are rare in social media because people don’t tend to post about the mundane realities of life.

     

    Comparisons in social media

    Social media showcases the best of people’s lives. It presents a carefully curated version of reality and presents it as fact. Sometimes, as with influencers, this is intentional but often it is unconscious bias. We are just naturally more likely to post when we are happy, on holiday or to share successes – and even then we choose the best version to share.

    When we compare ourselves to what we see on social media, we typically make upward comparisons which make us feel worse. We compare ourselves on an average day to others on their best day. In fact, it’s not even their best day. It’s often a perfectly curated, photoshopped, produced, filter-applied moment. It’s not a fair comparison.

    That’s not to say social media is all bad. It can help people feel supported, connected, and get information. So don’t throw the baby out with the bathwater. Instead, keep your social media use in check with these tips.

     

    Concrete ways you can make yourself feel better about social media

    Monitor your reactions. If social media is enjoyable, you may not need to change anything – but if it’s making you exhausted, depressed or anxious, or you are losing time to mindless scrolling, it’s time for change.

    Avoid comparisons. Remind yourself that comparing your reality with a selected moment on social media is an unrealistic benchmark. This is especially the case with high-profile accounts who are paid to create perfect content.

    Be selective. If you must compare, search for downward comparisons (with those who are worse off) or more equal comparisons to help you feel better. This might include unfollowing celebrities, focusing on real posts by friends, or using reality focused platforms like BeReal.

    Redefine success. Influencers and celebrities make luxury seem like the norm. Most people don’t live in pristine homes and sip barista-made coffee in white sheets looking perfect. Consider what real success means to you and measure yourself against that instead.

    Practise gratitude. Remind yourself of things that are great in your life, and celebrate your accomplishments (big and small!). Create a “happy me” folder of your favourite life moments, pics with friends, and great pictures of yourself, and look at this if you find yourself falling into the comparison trap.

    Unplug. If needed, take a break, or cut down. Avoid mindless scrolling by moving tempting apps to the last page of your phone or use in-built focus features on your device. Alternatively, use an app to temporarily block yourself from social media.

    Engage in real life. Sometimes social media makes people notice what is missing in their own lives, which can encourage growth. Get out with friends, start a new hobby, embrace life away from the screen.

    Get amongst nature. Nature has health and mood benefits that combat screen time.

    Be the change. Avoid only sharing the picture-perfect version of your life and share (in a safe setting) your real life. You’d be surprised how this will resonate with others. This will help you and them feel better.

    Seek help. If you are feeling depressed or anxious over a period of time, get support. Talk to your friends, family or a GP about how you are feeling. Alternatively contact one of the support lines like Lifeline, Kids Helpline, or 13Yarn.The Conversation

     

    Divna Haslam is Senior Research Fellow, Queensland University of Technology and Sabine Baker, Research Fellow, Queensland University of Technology. This article is republished from The Conversation under a Creative Commons license. Read the original article.

     

  • Dia Mirza & Bhumi Pednekar champion for new Flipkart Green

    By Our Staff

     

    Flipkart, introduces ‘Flipkart Green’, a dedicated virtual store on its app, bringing together lakhs of sustainable products to cater to customers looking to adopt a sustainable lifestyle.

     

    Dia Mirza and Bhumi Pednekar Spread Awareness about making environmentally-conscious shopping decisions on ‘Flipkart Green’.

     

    With over 40 brands and counting and more than 30,000 sustainable products, ‘Flipkart Green’ will be a dedicated section on the Flipkart platform, for globally certified sustainable products from categories such as beauty and makeup, grooming, healthcare, food, home decor, sports, fashion and more. Through this introduction, the platform aspires to bring about a positive impact and create a shared value for the community and the planet.

     

  • Candere By Kalyan Jewellers launches V-Day campaign

    By Our Staff

     

    Candere by Kalyan Jewellers announced the launch of their Valentines’ Day campaign “Will You?” Candere redefines the conventional emotional boundaries attached to this heartfelt question as part of their ongoing Valentines’ campaign.

     

    Speaking about the campaign, Rupesh Jain- Founder and CEO of Candere, said: “We at Candere believe in creating campaigns that have immense social connect with our customers in redefining every little emotion and celebrating it with their close ones. With our V-day campaign, we want to help our customers celebrate the timelessness component/factor in love of any bond of togetherness. The idea is to implement a lovingly crafted campaign showcasing romance and sharing a bond of love with any of your near and dear ones. It takes a unique turn in the celebration of the week/day of love that people can connect at many levels.”

     

    Added Trupti Morone, Head -Branding, Candere by Kalyan Jewellers: “Candere has always believed in staying ahead of the curve in terms of impactful branding and building it brick by brick through each campaign communication. This helps in establishing the consumer connection leading to brand growth. With this year’s Valentine’s day campaign, we are confident that Brand Candere will continue to establish itself as a strong jewellery brand for the evolving consumers in the online as well as the offline space.”

     

  • Narayana Health unveils new campaign

    By Our Staff

     

    Narayana Health chain of multi-speciality hospitals unveiled a new campaign titled celebrating the “SuperPower” of survivors on World Cancer Day. The campaign highlights the determination required to fight back this disease with the superpowers one possess.

     

    According to industry estimates, every year, nearly 14 million people in India contract this disease, with lung and breast cancer being most common in adults and leukaemia in children. This campaign aims to celebrate the will of cancer survivors while inculcating the importance of regular check-ups and self-care to arrest it right in the initial stages.

     

    Speaking about the campaign Dr Ashish Bajaj, Chief Marketing Officer, Narayana Health, said: “Narayana Health has been assisting people in their fight against cancer for over two decades now. Our team of doctors across the NH Network have assisted many patients to sail through these tough times. As an organisation, we have been an integral part of highs and lows of many survivors and this campaign is a tribute to their grit and determination to fight back strong and set an example for the society.”

     

  • Amazon Fire TV tables annual edition of Streaming Trends Report 2022

    By Our Staff

     

    Amazon Fire TV tables its annual edition of Streaming Trends Report. It captures aggregated insights on how Indian viewers consumed content on their Fire TV devices in 2022. Regional content gained preference in the last year; Fire TV users enjoyed content in more than 12 languages with Hindi, Telugu, Tamil, Malayalam and Bengali topping the list.

     

    Said Parag Gupta, Director and Country Manager for Amazon Devices India: “2022 saw some of the biggest moments in the history of global sports, and we delivered those exhilarating moments to millions of Fire TV customers with multiple OTT streaming services. From sports, movies, infotainment, music, to soap operas, it’s great to see customers enjoy voice-search and binge-watch content in multiple languages on their Fire TV devices. These insights inspire us to keep innovating Fire TV for a faster, seamless, personalised and immersive viewing experience.”

     

    Other highlights of the Amazon Fire TV Streaming Trends Report:

    Indians placed six search queries every second through Alexa on Fire TV

    :: Indians gravitated towards adding more laughter to their life last year by choosing Comedy as the most streamed genre of content. Horror and Cartoons were the other two most-searched genres

    :: There is no other love like the love for movies. In 2022, Pushpa: The Rise was the most searched movie on Fire TV, followed by Brahmāstra and The Kashmir Files

    :: Shah Rukh Khan, Amitabh Bachchan and Alia Bhatt continued to rule the hearts of millions of movie-buffs –taking the first three spots in the list of most searched actors through Alexa on Fire TV

    :: Taarak Mehta Ka Ooltah Chashma made it to the top of the search list on Fire TV for the second year in a row, followed by Anupamaa and Indian Idol

    :: Motu Patlu, Peppa Pig, and Doraemon were the most searched kid’s content

     

    India loves streaming free content

    :: Online content explosion led to a 44% increase in viewership of free content platforms

    :: YouTube, Mini TV and MX Player were the most streamed free content platforms

     

    Record breaking viewership on Fire TV

    :: October witnessed maximum video streaming during the year credits to the T20 World Cup, and new content releases around movies and web series including Ram Setu, Doctor G, Mismatched Season – 2, The Rings of Power – Season Finale, Four More Shots Please! – Season 3, Maja Ma, The Peripheral, Jurassic World Dominium, The White Lotus, among others

    :: India vs Pakistan T20 World Cup match on 23rd October’22 recorded the highest viewership on a single day

    :: FIFA World Cup led to a 10X increase in JioCinema streaming on Fire TV

    More Indians are now streaming via Fire TV

    :: Increased streaming needs and convenience with Fire TV has contributed to 10% increase in the number of Fire TV devices sold across India

    :: Fire TV devices were purchased by customers in more than 90% PIN codes

     

    *The above information is based on aggregated data of content streamed and searched on Fire TV in India from January– December 2022.

     

  • Kotak811 launches campaign

    By Our Staff

     

    Kotak Mahindra Bank Limited’s (“KMBL”/ “Kotak”) Kotak811, a semi-autonomous digital bank, announced the launch of its campaign that highlights Kotak811 as the digital bank that lets you do more with your time. The campaign #SamayKoSahiKaamPeLagao features new-age stand-up comedians, Tanmay Bhat and Samay Raina.

     

    Conceptualized and created by Schbang, this digital campaign comprises a set of 3 ad films, which will be seen across digital channels and OTT platforms. The campaign kicks off with an ad film that is a humorous take on doing more with time, as it shows time being put to better use by literally putting the protagonist Samay (Raina) to better use.

     

    Said Shanti Ekambaram, Whole Time Director, Kotak Mahindra Bank Ltd.: “The campaign #SamayKoSahiKamPeLagao aims to encourage consumers to do more with their time by banking with Kotak811. Kotak811 is making banking so easy and convenient with its digital banking solutions, that it leaves one with more time to do things they like. Kotak811 is positioned as a preferred mode of banking for those who feel traditional banking can take up a lot of their time.”

     

    Akshay Gurnani, Co-Founder and CEO of Schbang, added: “Kotak811 wanted to highlight the convenience of digital banking. Understanding our audience, we knew collaborating with the popular duo – Tanmay Bhatt & Samay Raina would amplify our messaging and draw the right eyeballs. The campaign is overall aimed at showing how the ‘Samay’ you save by digitally banking with Kotak811 can be spent doing things that actually matter to you.”

     

  • Zee5 Intelligence Monitor launches its 5th report – Digital Payments Growth

    By Our Staff

     

    ZEE5, video streaming platform and multilingual storyteller for entertainment seekers, launched the fifth edition of its knowledge series ‘ZEE5 Intelligence Monitor’, deep diving into the trends and consumption patterns of digital payments.

     

    The Digital Payments industry edition sheds light on how its entire ecosystem has evolved in recent years and where it is headed. It highlights how the adoption of digital payments has gathered critical mass in India especially due to the democratisation of affordable smartphones and the proliferation of Internet and connectivity. It also calls attention to women feeling empowered with digital payments as it gives them a sense of being independent and tech savvy. The survey also accentuates how digital payments are becoming omnipresent in India, as people are not only using more than one app to pay digitally but have also found multiple use-cases to pay through their phones.

     

    Key Highlights of the Digital Payments Report:

    >> The survey found that Tier II markets are emerging as the hotbed for digital payments in India and the reasons for the inclination being ease of use (73%) and instant transactions (63%).

    >> Digital payments are gaining prominence over traditional financial systems with 63% of debit card users preferring mobile wallets and UPI.

    >> 57% of users feel secure using mobile wallets/UPI.

    >> 54% of users use more than three apps to avail offers and discounts.

    >> 63% of the people surveyed mentioned that the top reason to avail digital payments is ‘ease of use’, followed by 56% saying ‘cashback offers’ and 51% of them considering ‘faster transaction’ as a reason to use these apps.

    >> The top three categories of spending on mobile wallets/UPI apps, according to the report, were mobile bills (50%) followed by online shopping (40%) and utility bills (42%)

    >> 50% of users feel progressive and tech-savvy while using mobile wallet/UPI

     

    Launching the report, Rajiv Bakshi, Chief Operations Officer – Revenue, ZEE Entertainment Enterprises Limited, said: “The ZEE5 Intelligence Monitor – Digital Payments Report unravels the key trends of the digital payments sector which has become ubiquitous across regions with increase in adoption of a digital-first lifestyle. ZEE5, with its strong presence in both metros and non-metro cities, has a significant access to monitor, map and access data in determining consumption habits, purchase behaviour and consumption patterns. As a consumer-first brand, we invest in identifying audience’s preferences to cater to them more efficiently, alongside empowering the marketers to tap into the audience base to edge a better connect and expand their products’ reach. We discovered interesting insights which brand marketers can use at their advantage; some findings that also challenge conventional notions of digital behaviour with respect to personal finance.”

     

    A first of its kind, ‘ZEE5 Intelligence Monitor’ seeks to uncover transformative consumer behaviour, attitudes, and aspirations across multiple industries ranging from e-commerce, EdTech, online gaming to smartphones, presenting an unmatched opportunity to advertisers to access a hyper-enriched predisposed audience cohort across multiple demographics and geographies. Through this series, ZEE5 aims to identify trends, map behaviours, and deliver actionable insights into consumers’ attitudes toward products and services in emerging and fast-growing industries.