By A Correspondent
Triton Communications has announced the appointment of Ashutosh Sawhney as CEO of its operations across India.
As part of his new role, Sawhney will focus on strengthening Triton’s value proposition to its clients, expand the business, collaborate with new clients and oversee the agency’s teams across offices in Mumbai, Delhi, Ahmedabad and Bangalore. The CEO is tasked with creating a vibrant new culture that is conducive to producing great advertising and communication.
Said Munawar Syed, Co-founder of Triton: “We are confident that Ashutosh will provide the kind of leadership that nurtures and builds on the spirit of Triton, while fast-tracking the agency to meet the new challenges of consumer-led marketing and integrated strategies that are driving brands today. He brings with him rich experience in creative thinking and brand building, and will therefore be well placed to contribute meaningfully to our client’s marketing needs.â€
Commenting with his characteristic candour, Co-founder Ali Merchant said: “Ashutosh possesses the zest, knowledge and creativity to lead Triton’s communications business. He is young and understands the market dynamics of this challenging industry. We wish him the very best and are certain that under his leadership Triton Communications will continue to contribute significantly to our clients’ business, and continue to create the kind of path-breaking work that has been Triton’s legacy for the past 26 years.â€