MxMIndia

Tag: Ashutosh Sawhney

  • To promote the launch of its brand App (iOS or/and Android device)

    DDB Mudra campaign for McDonald’s – N&E

    By Our Staff

     

    McDonald’s India – North & East has unveiled a new digital campaign titled ‘#TheRealDeal’ to promote the launch of its brand App (iOS or/and Android device). The McDonald’s mobile app provides customers with special deals and offers that can be redeemed at dine-in, takeaway or drive thru.

     

    Said Rajeev Ranjan, Chief Operating Officer, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India): “McDonald’s app is for those who want to make the most out of their experience with the brand, be it availing exclusive offers and deals at dine-in, takeaway or drive thru or sharing feedback or learning more about the menu. The app is all about making every interaction with the customers even more convenient and delightful.”

     

    Added Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group: “Based on a social experiment, this unique campaign is designed to celebrate our customers and deliver delightful and exciting experiences for them through #TheRealDeal. With aspects such as a baraat, superheroes, balloons and an acapella group joining in the celebration, we are looking forward to providing similar kind of feel-good moments to customers when they redeem deals and offers on the new McDonald’s app.”

     

  • … after the return of its Chicken McGrill

    McDonald’s North & East launches #McGrillisBack campaign

    By A Correspondent

     

    Days after giving in to the popular consumer demand of bringing back Chicken McGrill burger, McDonald’s India North & East has launched the #McGrillisBack campaign.

     

    Said Robert Hunghanfoo, Head, Connaught Plaza Restaurants: “Chicken McGrill has been one of the most loved menu offerings at McDonald’s. The reaction and desire we witnessed on social media is a true testament to people’s love for Chicken McGrill. With this campaign, we are offering our customers another chance to relive their favorite memories by offering them a menu item that they have been asking us for.”

     

    Added Ashutosh Sawhney, Managing Partner – DDB Mudra Group, North: “Chicken McGrill is an icon. And the icons are timeless. Its teeming fans had been campaigning for its comeback. Therefore, it was only natural for us to make this unbound love for the Chicken McGrill, the fuel for its comeback. The campaign celebrates this very love for the burger in a heartfelt, McDonald’s way so that the fans never have to stop lovin’ it!”

     

     

  • Digital marketing will be executed by 22feet Tribal Worldwide and digital media planning by OMD Mudramax

    McDonald’s North & East retains DDB Mudra

    By A Correspondent

     

    Robert Hunghanfoo

    DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in addition to the existing brand strategy and creative mandate.

     

    Commenting on the partnership, Robert Hunghanfoo, Head, CPRL said: “DDB Mudra brings a deep understanding of the brand philosophy and ethos. Their creative work and successful partnership with us makes them our preferred partner for the extended mandate in digital marketing.”

     

    Kriti Awasthi

    Added, Kriti Awasthi, DGM, Marketing at McDonald’s India – North & East: “Digital media has revolutionised the way brands connect, communicate and interact with their customers’ world over. Covid-19 has further accelerated the need for robust digital marketing for successful consumer outreach. With strong experience in the digital marketing space and in-depth understanding of brand McDonald’s, we are confident that DDB Mudra Group will enable us to reinforce our brand love and strengthen our consumer outreach on the digital platforms as well. We look forward to delivering a great McDonald’s experience through innovative and strategic interventions.”

     

    Ashutosh Sawhney

    Talking about the expanded partnership, Ashutosh Sawhney, Managing Partner, DDB Mudra Group, North said: “Brand McDonald’s needs no introduction anywhere in the world. We are thrilled to have secured the overall communications mandate for McDonald’s North & East India. This is a testimony of a progressive, consumer-first client who believes in DDB Mudra Group’s combined ability of creating media agnostic ideas and deploying them based on the deepest understanding of consumer journeys.”

     

     

  • Launches digital campaign highlighting people’s yearning for hugging their loved ones with the big hug burger

    McDonald’s North & East launches ‘The Big Hug’ campaign

    By A Correspondent

     

    McDonald’s India North & East has launched an all-new digital campaign ‘The Big Hug’ highlighting people’s emotional desire to hugging their loved ones in the current times of social distancing. As part of the campaign, the company has introduced double patty burgers.

     

    Conceptualised by DDB Mudra, the digital films center around two of the most prominent habits such as video calling your loved ones and twinning with them and sharing OTT subscription with your friend.

     

    Said Robert Hunghanfoo, Head, Connaught Plaza Restaurants which operates McDonald’s restaurants in North and East India: “Big Hug is a fun and light-hearted campaign in line with McDonald’s brand promise. With this campaign, we are offering our customers new ways to enjoy the burgers they love and engaging with them in a unique way, by offering double patty variants in their McDonald’s favourite menu items. We hope our customers feel the tight hugs with the Big Hug Burger, just like our patties squeezing each other tightly.”

     

    Added Ashutosh Sawhney, Managing Partner – DDB Mudra Group, North: “All of us are living through a time, where we don’t know when we will get to freely give someone a hug as a gesture of love, appreciation or greeting. While the whole world is going through this reality, McDonald’s has introduced burgers that are born out of this very unfulfilled desire of hugging for its teeming fans, a proposition that is as heartfelt as it is delicious.”

     

     

  • The ad has been created by 22feet Tribal Worldwide

    MMTC-PAMP unveils Raksha ‘Bandhan’ ad

    By A Correspondent

     

    To celebrate the timeless bond between brother and sister, MMTC-PAMP- accredited Good Delivery Gold refinery with 22feet Tribal Worldwide has unveiled a digital campaign ‘Raksha is Timeless’ to redefine the eternal bond.

     

    Vikas Singh

    Commenting on the launch, Vikas Singh, Managing Director & Chief Executive Officer of MMTC PAMP, said: “We would like to thank 22feet Tribal Worldwide for conceptualising this campaign to highlight the timeless bond between brother & sister and through the campaign highlight the real meaning of Raksha that goes beyond just a day. We believe that financial security is a perfect gift a brother can give his sister. MMTC-PAMP has created one of the world’s first gold ecosystems and brings to India the largest state-of-the-art refining capability. At MMTC-PAMP, we are constantly attempting to revolutionize the investment purchases and the way in which our customer engages with our products. Our Gold and Silver products are of the highest quality and have become the de-facto benchmark in the Indian market.

     

    Ashutosh Sawhney

    Added Ashutosh Sawhney, Managing Partner, 22feet Tribal Worldwide: “Most brands usually tend to see moment marketing as a moment in time when brands can leverage either just that moment or a build up to that moment. What we tend to miss is the opportunity to engage with people in a medium to long term through some of the fixed moments. In Rakhi, MMTC-PAMP saw an opportunity of not culminating something at Rakhi day (which most brands would do) but instead, starting something with it. Given the brand’s strategic task ahead for building a new habit of investing in digital gold, we felt that we can extend the single occasion of Rakhi into an emotion which is timeless. Unpeeling the simple insight of Rakhi being a day in time amongst brothers and sisters but the emotion of Raksha being a present continuous one gave us the opportunity to get consumers to start a gold saving plan on behalf of their sisters. All this is made possible because the entry into buying digital gold is at an extremely small price point and the reason for saving for your sisters is a very large one.”

     

     

  • Brand’s new campaign shows how life’s unexpected googlies can be dealt with by thinking fresh

    Fido Dido is back urging consumers to think fresh

    By A Correspondent

     

    7UP has launched its new brand campaign titled ‘Think fresh’ with Fido Dido, the wriggly-haired mascot, back in the promotions.

     

    Speaking about the new campaign, Nobel Dhingra, Director Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India, said: “7UP as a brand has always encouraged consumers to be their cool and optimistic self. The Think Fresh campaign builds on this belief and reiterates that even the most complicated situations in life can be easily dealt with if one adds freshness and optimism into the mix. We are confident the new campaign will encourage consumers to Think Fresh and turn any tricky situation to their advantage.”

     

    Talking about the TVC, Ashutosh Sawhney, Managing Partner & Head, DDB Mudra North and Vishnu Srivatsav, Creative Head, DDB Mudra, added: “VUCA is today’s new normal and it even percolates down to slices of our lives. Consumers across the board have resonated with this reality. 7UP, with its refreshing flavour attempts to enable its consumers to think fresh, thereby turning their life’s little googlies into advantageous situations. The new campaign illustrates this in the most un-mistakably 7UP way by bringing the iconic Fido Dido back and keeping the brand’s tonality refreshing , just like the great taste of 7UP.”

     

    7UP will also roll out a 360-degree marketing plan post the launch of the TVC which will include outdoor and digital surround.

     

     

  • Sawhney is tasked with creating a vibrant new culture that is conducive to producing great advertising and communication

    Triton Communications appoints Ashutosh Sawhney as CEO

    By A Correspondent

     

    Ashutosh Sawhney

    Triton Communications has announced the appointment of Ashutosh Sawhney as CEO of its operations across India.

     

    As part of his new role, Sawhney will focus on strengthening Triton’s value proposition to its clients, expand the business, collaborate with new clients and oversee the agency’s teams across offices in Mumbai, Delhi, Ahmedabad and Bangalore. The CEO is tasked with creating a vibrant new culture that is conducive to producing great advertising and communication.

     

    Said Munawar Syed, Co-founder of Triton: “We are confident that Ashutosh will provide the kind of leadership that nurtures and builds on the spirit of Triton, while fast-tracking the agency to meet  the new challenges of consumer-led marketing and integrated strategies that are driving brands today.  He brings with him rich experience in creative thinking and brand building, and will therefore be well placed to contribute meaningfully to our client’s marketing needs.”

     

    Commenting with his characteristic candour, Co-founder Ali Merchant said: “Ashutosh possesses the zest, knowledge and creativity to lead Triton’s communications business. He is young and understands the market dynamics of this challenging industry. We wish him the very best and are certain that under his leadership Triton Communications will continue to contribute significantly to our clients’ business, and continue to create the kind of path-breaking work that has been Triton’s legacy for the past 26 years.”