MxMIndia

Tag: Munawar Syed

  • Sawhney is tasked with creating a vibrant new culture that is conducive to producing great advertising and communication

    Triton Communications appoints Ashutosh Sawhney as CEO

    By A Correspondent

     

    Ashutosh Sawhney

    Triton Communications has announced the appointment of Ashutosh Sawhney as CEO of its operations across India.

     

    As part of his new role, Sawhney will focus on strengthening Triton’s value proposition to its clients, expand the business, collaborate with new clients and oversee the agency’s teams across offices in Mumbai, Delhi, Ahmedabad and Bangalore. The CEO is tasked with creating a vibrant new culture that is conducive to producing great advertising and communication.

     

    Said Munawar Syed, Co-founder of Triton: “We are confident that Ashutosh will provide the kind of leadership that nurtures and builds on the spirit of Triton, while fast-tracking the agency to meet  the new challenges of consumer-led marketing and integrated strategies that are driving brands today.  He brings with him rich experience in creative thinking and brand building, and will therefore be well placed to contribute meaningfully to our client’s marketing needs.”

     

    Commenting with his characteristic candour, Co-founder Ali Merchant said: “Ashutosh possesses the zest, knowledge and creativity to lead Triton’s communications business. He is young and understands the market dynamics of this challenging industry. We wish him the very best and are certain that under his leadership Triton Communications will continue to contribute significantly to our clients’ business, and continue to create the kind of path-breaking work that has been Triton’s legacy for the past 26 years.”

     

     

  • Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has a 25-year track record of partnering with several successful brands

    Virendra Saini takes over as ED & Head of Triton, Mumbai

    By A Correspondent

     

    Triton Communications has elevated Virendra Saini to lead its flagship office in Mumbai.

     

    Commenting on the move, co-founder Munawar Syed said: “We have always believed in nurturing homegrown talent and recognising potential leaders. Virendra has been with us for the last 22 years and I have watched him grow in capability and stature. I am confident our Mumbai operations will thrive under the fresh, energetic leadership that Virendra will provide.”

     

    Added co-founder Ali Merchant: “Virendra is a true Tritonite with a deep understanding of the Company’s core strengths. He is an ideal flag-bearer of Triton’s largest operations. His knowledge and ability to effectively partner with our clients in enhancing their brand value and market shares have earned him his stripes. I know Virendra will not spare any efforts to move the needle, and build our Mumbai office into a stronger, more resilient force, not only within our network, but in the industry we operate in. With him, it’s not going to be business as usual”.

     

    Said Sahi: “It is an honour to be entrusted with the mandate for our largest operation. We are a brand that has made many brands famous against well-established competition. Many of them have gone on to become household names. My agenda is to drive growth by partnering with new brands and working with existing ones that are ambitious to make it to the big league.  We are fortunate to have long standing and existing relationships with our leading clients. I would like to further consolidate, nurture and strengthen these relationships to help our clients achieve their business and brand objectives.”

     

     

  • Triton India has appointed Rohit Kaul as CEO, to head their 360 degree equipped Digital Mobile arm DIGIMO

    Triton Communications launches digital arm DIGIMO

    By A Correspondent

     

    Triton Communications has launched its digital agency DIGIMO. Contrary to existing practices, the planning teams of both digital and mainline will co-author the brand and communication strategy from inception. This approach will help clients reach their TG with the optimum mix of their content consumption platforms. Whilst the brand proposition is broadcasted via mainline. a return path on digital will ensure consumer interactivity in a bi-directional mode on various digital and mobile platforms. Thereby enabling marketers maximize their ROI.

     

    Triton India has appointed Rohit Kaul as CEO, to head their 360 degree equipped Digital Mobile arm DIGIMO. He moves in from Mobilox Innovations where he spent the last three years as their COO. Prior to Mobilox, Rohit has worked in leadership positions across Netcore Solutions, HT Media, STAR India and ZEE Television. Scholastically a B.TECH and MBA in Marketing from Mumbai University, he brings over 15 years of experience in multimedia, new media sales and start ups.

     

    Commenting on the latest endeavour, Ali Merchant, Director Triton quoted, “The continued, symbiotic evolution of technology and consumer expectations is fuelling on-demand marketing. Hence digital marketing is entering more unchartered and challenging territories. And with digital marketing becoming integral to our clients’ marketing mix, we decided to enter this domain not with a baby step but with a giant leap. I welcome Rohit on board and am sure given his overall rich multimedia experience of being a business leader, especially on Digital Rohit will make this venture a great success”.

     

    Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton is one of the largest privately held Indian communications agencies and has enjoyed a successful run of over two decades in partnering some of the leading and most successful brands in Indian advertising.