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Tag: Triton Communications

  • Leading Bollywood actor Alia Bhatt named as the brand ambassador of Vicco

    Vicco gets Alia Bhatt as ambassador

    By A Correspondent

     

    In a bid to overhaul its brand image, Vicco has signed on Alia Bhatt as its brand ambassador. Alia will be representing the brand’s headliner product, Vicco Vajradanti and its variants. The brand has been a heavy advertiser on cinema screens but now with Alia on board, the ads will be seen across media platforms.

     

    Talking about roping in Alia for the campaign, Sanjeev Pendharkar, Director, Vicco said:” Vicco Vajradanti has been a household name since 1952. It has a large base of loyal users. The marketing task was to appeal to the younger generation, the millennials and also make a pure ayurvedic paste a part of their daily regime hence helping them with good oral health and who better than Alia as a brand ambassador to do this.”

     

    Added Virendra Saini, Business Head Mumbai, Triton Communications: “An opportunity to work on Vicco Vajradanti is a dream come true and a privilege. Years have passed but this brand has never compromised on its quality of being pure Ayurveda and in a time when so much of chemicals are being consumed which are harmful for the body, the millennials of today need to connect with this trusted ayurvedic brand for their oral hygiene. The idea was to build on the famous brand jingle by modernising it and making it stick with the youth of today.”

     

     

  • The campaign has been produced by Aum Sai Production House and Directed by Raju Desai

    Fortune pays tribute to all Mothers

    By A Correspondent

     

    Mothers’ Day happened a few Sundays back, but since we just received this news, we are carrying it. Fortune oil launched a digital film conceptualised and executed by Triton Communications builds on the brand platform of Ghar Ka Khana Ghar Ka Hota Hai.

     

    Speaking on the campaign, Virendra Saini, Executive Director and Head, Triton Communications said: “Our Mothers are our best critics and also our strongest supporters and thus play a very crucial role in making us who we are, the video is a salute to all mothers encouraging them with a message to be the change they want to see in others by imbibing in their children respect and love for all women and treating them as equals”

     

    Added Ajay Motwani, Head of Marketing at Fortune: “The film is our tribute to Mothers, who inculcate progressive values in their children throughout their life. The film thought, Parose Achche Sanskaar, fits well with our Fortune brand umbrella platform, Ghar Ka Khana, where we celebrate home cooked food as food for the body and soul.” The campaign has been produced by Aum Sai Production House and Directed by Raju Desai.

     

     

  • The advertising campaign has been executed by Triton Communications

    Samco Securities launches film promoting Margin Trading Platform

    By A Correspondent

     

    Discount broking start-up firm, Samco Securities ltd launched a new advertising campaign in association with Triton Communications, to introduce its margin trading platform.

     

    Said Dr Pallav Kapoor, Vice President of Marketing and Analytics at Samco Securities: “We, at Samco Securities, are committed to provide low cost solutions for trading and investing needs for all- right from first timers to seasoned players. With any traditional brokerage set-up, for a leveraged trade of say 4x, the client pays full brokerage as a percentage on the entire value, whereas at Samco the client pays flat Rs 20 per trade for even a leveraged trade thus keeping our commitment of low transaction costs and at the same time giving clients opportunity to maximise their gains. All these comes with the latest technology embedded on our StockNote trading platform. Triton Communications, has managed to convey this key message to our viewers through our recently launched campaign. We are certain that our storyline will appeal to the viewers and be instrumental in spreading awareness about our new offering.”

     

    Added Ali Merchant, Founder Director, Triton Communications: “Samco Securities with Margin Trading at a brokerage fee of Rs 20 makes it possible for the current investors to invest more while saving on brokerage. Triton is delighted to partner them in their communication and brand building.”

     

     

  • As part of his role as President (North), Sam will ensure the growth of the agency

    Triton Communications appoints Sam Husaini as President, North India

    By A Correspondent

     

    Triton Communications has announced that it has appointed Sam Husaini as President, North India. As part of his role as President (North), Husaini will ensure the growth of the agency and will provide existing and potential clients with indispensable partnership that catalyses their quest for prosperity and greatness.

     

    Sam Husaini

    Said Ali Merchant, Founder and Director, Triton Communications: “We are aiming to be among the top five integrated communications agency in the next three years in North India, for this we need strong yet disruptive minds to make it happen.  We are confident that Sam Husaini will provide the leadership to make it a reality as President, North India of Triton Communications Pvt Ltd.”

     

     

  • The campaign will be rolled out in phases across multiple media including digital along with print, OOH, radio and more

    Wadhwa promotes upcoming realty project

    By A Correspondent

     

    The Wadhwa Group has unveiled a new campaign for its upcoming integrated Township Living project, Wadhwa Wise City @Panvel.

     

    Said Priyansh Kapoor – Head Sales, Marketing& CRM at Wadhwa Group: “This project is very important to us. We are known for our strong focus on planning and design aesthetics, and the same values form key pillars of this township. Located in emerging hotspot of Panvel, it offers quality affordable homes to ease the travails of first-time home buyers, for whom owning a quality home is a distant dream. So the communication challenge was to position Wadhwa Wise City as a massive and integrated project that delivers tremendous value with an incredible lifestyle, redefining what a budget home includes.”

     

    Added Virendra Saini, Executive Director – Mumbai, Triton Communications: “It’s been a privilege working closely with the Wadhwa marketing team on a project as prestigious as Wadhwa Wise City. There are multiple housing projects mushrooming in Panvel that claim to be affordable but demand over-the-roof prices. The resulting campaign redefines advertising for value homes. It dispels the myth that communication for affordable housing needs to look ‘less premium’ and shout for attention with large fonts and loud colors.”

     

     

  • Parikh moves from Oglivy, Mumbai

    Triton Communications appoints Jyotsna Parikh as Creative Head, Mumbai

    By A Correspondent

     

    Triton Communications has announced the appointment of Jyotsna Parikh as Creative Head – Mumbai.

     

    Jyotsna Parikh

    Speaking on the appointment, Ullas Chopra, NCD, Triton Communication said:“Triton has made some great wins in the recent past with Ambuja Cements and Samco. The work is being noticed and appreciated and we are building on the momentum with Jyotsna coming on board.  She has the talent, the work and the maturity that I am sure will help us make even more of a creative impact going forward. We have big plans and she is a big part of them”

     

    Added Ali Merchant, Managing Director, Triton Communications: “We are really happy that Jyotsna has joined us.  With her experience we are looking forward to some really great creative work that will make our clients’ brands even more famous.”

     

    Parikh joins Triton from Oglivy, Mumbai. In a career spanning over 17 years, Parikh has spent all of it at Ogilvy, Mumbai, and has been responsible for campaigns on Star Plus, Castrol, Huggies and Home Centre amongst others.

     

     

  • The basic premise of the campaign is unique and inherent as is the name Wadhwa Wise City

    Wadhwa Group breaks the glass ceiling ‘Wise Living’ campaign

    By A Correspondent

     

    Wadhwa Group has launched a unique campaign for its upcoming integrated township – Wadhwa Wise City @ Panvel. The basic premise of the campaign is unique and inherent as is the name Wadhwa Wise City.

     

    Said Priyansh Kapoor – Head Sales, Marketing& CRM at Wadhwa Group: “This project is very important to us. We are known for our strong focus on planning and design aesthetics, and the same values form key pillars of this township. Located in emerging hotspot of Panvel, it offers quality affordable homes to ease the travails of first-time home buyers, for whom owning a quality home is a distant dream. So the communication challenge was to position Wadhwa Wise City as a massive and integrated project that delivers tremendous value with an incredible lifestyle, redefining what a budget home includes.”

     

    Added Virendra Saini, Executive Director – Mumbai, Triton Communications: “It’s been a privilege working closely with the Wadhwa marketing team on a project as prestigious as Wadhwa Wise City. There are multiple housing projects mushrooming in Panvel that claim to be affordable but demand over-the-roof prices. The resulting campaign redefines advertising for value homes. It dispels the myth that communication for affordable housing needs to look ‘less premium’ and shout for attention with large fonts and loud colors.”

     

     

  • Sawhney is tasked with creating a vibrant new culture that is conducive to producing great advertising and communication

    Triton Communications appoints Ashutosh Sawhney as CEO

    By A Correspondent

     

    Ashutosh Sawhney

    Triton Communications has announced the appointment of Ashutosh Sawhney as CEO of its operations across India.

     

    As part of his new role, Sawhney will focus on strengthening Triton’s value proposition to its clients, expand the business, collaborate with new clients and oversee the agency’s teams across offices in Mumbai, Delhi, Ahmedabad and Bangalore. The CEO is tasked with creating a vibrant new culture that is conducive to producing great advertising and communication.

     

    Said Munawar Syed, Co-founder of Triton: “We are confident that Ashutosh will provide the kind of leadership that nurtures and builds on the spirit of Triton, while fast-tracking the agency to meet  the new challenges of consumer-led marketing and integrated strategies that are driving brands today.  He brings with him rich experience in creative thinking and brand building, and will therefore be well placed to contribute meaningfully to our client’s marketing needs.”

     

    Commenting with his characteristic candour, Co-founder Ali Merchant said: “Ashutosh possesses the zest, knowledge and creativity to lead Triton’s communications business. He is young and understands the market dynamics of this challenging industry. We wish him the very best and are certain that under his leadership Triton Communications will continue to contribute significantly to our clients’ business, and continue to create the kind of path-breaking work that has been Triton’s legacy for the past 26 years.”

     

     

  • The key services provided by ZtoA will include Activations, Rural Communications, Retail and Events

    Triton Communications launches ZtoA Marketing Solutions

    By A Correspondent

     

    Triton Communications has launched ZtoA Marketing Solutions with Preeti Sawarkar as its CEO. The new agency will address the demands for effective and creative solutions for BTL, Rural Marketing Communications and Events,

     

    Preeti Sawarkar

    Commenting on the launch, Sawarkar said: “The market needs innovation. Traditional practices find no place in challenging times like these. As the name suggest, ZtoA is a reverse way of solutions thinking. It is a bottom up approach of thinking, moving away from conventional mediums to innovation. The key services provided by ZtoA will include Activations, Rural Communications, Retail and Events.”

     

    Said Ali Merchant, Founder Director of Triton on the setting up of ZtoA: “We are happy to have Preeti Sawarkar lead the business as CEO.  She possesses 16 years of rich industry experience and we are certain that she is fully equipped to take this business vertical to the next level, providing relevant and cost effective solutions to our current clients and also a host of new clients we look forward to serving in this space.”

     

     

  • The TVC which has been derived from the official music video of Woofer, featuring Dr. Zeus, Zora Randhawa and Nargis Fakhri was aired on electronic and digital channels

    Kingfisher stirs up a musical storm for ‘Woofer’

    By A Correspondent

     

    Kingfisher Storm, the latest offering from United Breweries Limited, launched its first TVC in association with Woofer, the hit Punjabi song produced by BeingU Music. The song kicks off BeingU Music’s initiative, ‘Global Punjabi Movement’, to put Punjabi music on the global map.

     

    Commenting on the association, Gurpreet Singh, Assistant Vice-President, Marketing, United Breweries Limited, said: “’Woofer’ is a spectacular collaboration of international artistes coming together for a groovy ‘Punjabi Global’ single. The genre and Woofer’s music video resonate well with Kingfisher Storm’s attitude and style. Storm stands for all that is trending and spirited. The youth continue to seek content, relevant to their taste, and Storm’s association with ‘Woofer’ is sure to hit the sweet spot. We expect this song to be the ‘hit song’ at every party.”

     

    Advertising agency Triton Communications has executed this campaign along with the requisite communication for Kingfisher Storm’s launch and promotion. Talking about the journey, Virendra Saini, Executive Director, Triton Communications said: “We have been associated with Brand Kingfisher for more than a decade, and with every new brand launch there is an attempt to engage the audience, in the most relevant way possible. The latest association with this international super hit music video has been a successful one. This song has the swag factor, which is a perfect fit for Kingfisher Storm, for it resonates well with today’s youth and their confident style. The peppy music video ‘Woofer’ amplifies this association, which is in line with its brand values. Within 48 hours, the music video became a huge success, with 10 million views. Till date it has garnered more than 41 million views, and still counting. Working on the campaign was a unique experience. This gives us, and the brand, a push in the right direction.”

     

     

  • The account will be handled out of Triton’s Mumbai office

    Triton Communications bags creative mandate of Ambuja

     

     

    Triton Communications has been awarded the strategy, creative and digital mandate for Ambuja Cements. The account was won in a multi-agency pitch. The account will be handled out of Triton’s Mumbai office.

     

    Said Ali Merchant, Founder Director, Triton Communications: “Ambuja is a truly prestigious win for us. With many firsts to its credit, Ambuja is India’s foremost cement company with strength etched firmly in every Indian’s mind. The company has some great plans and we are privileged to be a part of this journey with them.”

     

    Added Ullas Chopra, NCD, Triton: “Ambuja has always stood for high creative standards with standout work that connects with small-town India. The pitch brief was a challenging one that tasked us with extending Ambuja’s iconic “Giant” strength to new products and propositions. We are happy that our creative solutions resonated with the Ambuja team and it is our pitch work that’s now under production. We look forward to partnering with the brand in its plans for growth focused on a diversified products and services strategy.”

     

     

  • Officer's Choice Blue Snacks launches a new TVC campaign that applauds everyday acts of kindness with "Salute toh bantahai!"

    ‘Salute toh banta Hai’ affirms Officer’s Choice’s in new campaign

    By A Correspondent

     

    Officer’s Choice Blue has launched a new ad campaign ‘Salute to Banta Hai’- communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVCs narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring world. The communication conveys the ‘good’ in actions of giving way to an ambulance over a VIP vehicle, respecting the lowest ranks in office, concern to assuage apprehension of a woman traveling alone, and bringing help to people in need.

     

    The narratives create a strong people connect – with positive actions that are spontaneous and relatable- embedded in the belief, and keeping the faith in doing ‘good’. The TVCs end with the tagline ‘Salute toh Banta Hai’ which acknowledge the contribution of these everyday heroes.

     

    The campaign has been conceptualized by Metaphor, A Triton Communication subsidiary and directed by Rajesh Saathi from Keroscene Films.

     

    Said Ullas Chopra, National Creative Director, Triton Communications: “This has been quite an interesting campaign. The challenge was to present righteousness in a manner which is not preachy or confrontational. We decided to take an approach that applauds people for their efforts to do the right thing and be good samaritans. Once in a while we get an opportunity to work on communication that warms people’s hearts and remind people of their better side. The most satisfying thing for us has been how all elements came together – the storytelling, the music and the lyrics. We set out to touch hearts and I think we managed to do that very well. “

     

    Commenting on the campaign, Ahmed Rahimtoola, VP, Marketing, Allied Blenders and Distillers, said, “The process, starting from segmentation research to effectively delivering on new communication, has been incredible. Officer’s Choice franchise is the largest in its category globally, and it is imperative that we deliver ahead of expectation. We take pride in the aesthetic communication which very strongly conveys the brand’s long–standing view on righteousness, and the need to bring about positive change.”