MxMIndia

Tag: Amazon Ads

  • In conjunction with Amazon Ads

    Publicis unveils first edition of Digital Growth Marketing Playbook

    Publicis Commerce India announced the launch of the inaugural Digital Growth Marketing Playbook. The playbook – in conjunction with Amazon Ads – outlines how “advertisers can adopt a growth marketing approach, shifting from focus on isolated campaigns to looking at how marketing can contribute towards delivering overall business growth”.

    Said Anshul Garg, Managing Partner & Head at Publicis Commerce India: “Growth marketing goes beyond a mere collection of brand awareness and general promotional marketing strategies. It signifies a shift in the approach to marketing and placing comprehensive growth at its core. Armed with Digital Growth Marketing Playbook’s strategic insights, marketers can fully harness the potential of growth marketing to elevate their businesses to unprecedented levels of success.”

    Added Kapil Sharma, Director, Growth Customer Sales at Amazon Ads: “Growth marketing can help brands across all categories and price points to unlock additional opportunities with strategic and long-term focus towards marketing. The inaugural edition of the Digital Growth Marketing Playbook offers directional steps to brands in the marketing world, providing insights, strategies and practical guidance to help businesses of all sizes achieve their goals.”

  • To streamline keyword optimisation for the personal care brands

    WatConsult partners Quartile for Sebamed’s Amazon Ads

    By Our Staff

     

    WatConsult, a hybrid digital agency from Dentsu India, has partnered with Quartile, an ad technology service provider for the proficient AI software to streamline and further improve keyword optimisation for Sebamed a personal care brands.

     

    Commenting on the collaboration, Shashi Ranjan, Country Head, Sebamed said: “As a brand, we are always pushing ourselves to evolve with the changing times and use the latest technology to deliver our promises. The partnership with Quartile has allowed us to take a step towards futuristic innovations and given us the confidence to use more such technological advancements for better results.”

     

    Added Heeru Dingra, CEO, Isobar India: “The e-commerce space is extremely competitive today. Hence, to distinguish your brand on every major marketing channel and maximize returns to fuel sales with cutting edge AI technology is an important yield factor in company performance. It is great to see that Sebamed has achieved phenomenal results through the WATConsult X Quartile partnership.”

     

    Said Sahil Shah, Managing Partner, WatConsult: “There are rapid advancements in the technological field and as a future-forward organisation, we aim to seamlessly integrate the latest technology with our brands. Quartile’s optimised technology has boosted Sebamed’s sponsored ad campaigns on Amazon. We look forward to leveraging more such advancements in providing the best tech solutions to our brands.”