The India Chapter of the International Advertising Association (IAA) hosted the 14th edition of its annual property, the Olive Crown Awards 2024. The awards acknowledged the remarkable work of those individuals and corporates who drove the message of sustainability or ‘green advertising’. We missed attending it, but are publishing this basis a communique we received.
The awards saw a senior jury appraising the entries: Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India), K V Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective), Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India), Tista Sen (Creative Brand Consultant) , Carlton D’Silva (Co-Founder, Musemakers & House of Awe) & Mukund Olety (Chief Creative Office, VML) shortlisted the winners through a rigorous process.
Said Avinash Pandey, President IAA India Chapter: “I believe these awards are not just unique but also very special. Unique because they are a symbol of intra-industry collaboration. Even though this is an IAA India Chapter property, it was launched 14 years ago at the Goafest which is jointly run by the Advertising Club and the Advertising Agencies Association of India. Even now, it is associated with the Asian Federation of Advertising Associations, thereby being the only property with a real reach in both the Eastern and the Western parts of the world. Special, because these awards symbolize the commitment of the Marcom industry to be not just guardians of their respective brands, but also guardians of Brand Earth.”
Added Janak Sarda, Chairperson, IAA Olive Crown Awards: “Any awards are only as good as the jury that judges them. So let me begin by thanking our jury members who were a real asset to us. Our event could never have been held without the help of our supporters. Some have supported us for the second and third time. This clearly marks them as loyal supporters of the environment. And then I would like to thank those who have sent in their entries from all over the world. Their active participation shows that the marcom industry is indeed populated with people who believe that what’s good is also good for business. Finally, I would like to thank each and everyone who is here today. All true friends of the environment. Planet Earth needs you.”