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Tag: IAA India Chapter

  • Anandani is Managing Director – India, Kenvue (eka Johnson & Johnson Consumer Health)

    Manish Anandani speaks at IAA & ISA’s Retrospect and Prospects

    The India Chapter of the International Advertising Association (IAA) together with The Indian Society of Advertisers (ISA) hosted the IAA & ISA Retrospect and Prospects with Manish Anandani, Managing Director – India, Kenvue (eka Johnson & Johnson Consumer Health) on April 24 in Mumbai.

    In his address, Anandani said: “The Indian FMCG industry has been a key driver contributing to India’s buoyant economy. There have been many factors like a young dynamic India, increasing urbanisation and a rising middle class which are presenting tremendous opportunities for the industry to pivot and scale. Today, we are seeing ‘Many India’s’ with many consumer cohorts, making it imperative for brands to design personalised, customised and immersive campaigns to better engage with these audiences. We are also seeing big shifts in consumer behaviour, with sustainability, purpose, and transparency being prioritised by the conscious consumer . These aspects will continue to shape the marketing agenda. We are excited about these opportunities and what it presents for our iconic brands such as Johnson’s Baby, Stayfree, Neutrogena.”

    Added Avinash Pandey, President, IAA India Chapter and CEO, ABP Network: “IAA has always been at the forefront of activities that benefit the marcom industry. Whether it be the leadership awards which are for the marketers, to having an all advertising jury for our successful creative awards called IndIAA to having an annual programme named the Retrospect & Prospects where a leading marketer gives a perspective of the high and lows of the last year and some crystal ball gazing about the year ahead, we have always done path-breaking initiatives.  And so, in that spirit we have also saluted collaborations and cooperation and had the first IAA and ISA program. I am sure this model will be appreciated and emulated in other programs as well.”

    Said Sunil Kataria, Chairman, The India Society of Advertisers and CEO of Raymond’s Lifestyle Business: “An insightful presentation by Manish Anandani in retospect and prospect session , dwelling  into macro and micro opportunities of the India growth story driven by GDP, demographics, customer sentiments, rapid digitalization, evolving shopping &  consumption behaviors has thrown interesting light on the possibilities ahead. I am confident that our audience from IAA and ISA would have immensely benefited from the session today towards gearing up for the future.”

  • VML wins the 'Green Agency Of The Year'

    Olive Crown Awards: Times of India is ‘Green Brand of the Year’

    The India Chapter of the International Advertising Association (IAA) hosted the 14th edition of its annual property, the Olive Crown Awards 2024. The awards acknowledged the remarkable work of those individuals and corporates who drove the message of sustainability or ‘green advertising’. We missed attending it, but are publishing this basis a communique we received.

    The awards saw a senior jury appraising the entries: Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India), K V Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective), Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India), Tista Sen (Creative Brand Consultant) , Carlton D’Silva (Co-Founder, Musemakers & House of Awe) & Mukund Olety (Chief Creative Office, VML) shortlisted the winners through a rigorous process.

    Said Avinash Pandey, President IAA India Chapter: “I believe these awards are not just unique but also very special. Unique because they are a symbol of intra-industry collaboration. Even though this is an IAA India Chapter property, it was launched 14 years ago at the Goafest which is jointly run by the Advertising Club and the Advertising Agencies Association of India. Even now, it is associated with the Asian Federation of Advertising Associations, thereby being the only property with a real reach in both the Eastern and the Western parts of the world. Special, because these awards symbolize the commitment of the Marcom industry to be not just guardians of their respective brands, but also guardians of Brand Earth.”

    Added Janak Sarda, Chairperson, IAA Olive Crown Awards: “Any awards are only as good as the jury that judges them. So let me begin by thanking our jury members who were a real asset to us. Our event could never have been held without the help of our supporters. Some have supported us for the second and third time. This clearly marks them as loyal supporters of the environment. And then I would like to thank those who have sent in their entries from all over the world. Their active participation shows that the marcom industry is indeed populated with people who believe that what’s good is also good for business. Finally, I would like to thank each and everyone who is here today. All true friends of the environment. Planet Earth needs you.”

  • For its young professional members

    IAA to open doors to the Meta office

    The Indian Chapter of the International Advertising Association (IAA), has announced its next event for its Young Professionals (YP). On February 16, IAA’s Young Professionals will get a chance to visit the Meta office and interact with professionals from the social media giant.

    During this three-hour event, Meta professionals will discuss trends that they see in advertising in 2024, the best practices for advertisers using it, and also possible career options with them. Post the presentations, the Meta team will engage with the attendees during high tea.

    Said Avinash Pandey, President, IAA India Chapter: “The IAA Young Professionals membership is a fantastic platform for young professionals to connect, learn, and thrive in this ever-evolving world. Through this event with Meta, we aim to help educate them on how the social media giant functions, how it can be used to build  brands, and also most importantly what it offers for those looking for roles within the company.”

  • John Chacko, Chairman of the IAA World Congress is in Mumbai to meet with members of the IAA India Chapter Managing Committee

    IAA gets set for World Congress in in Penang

    By Our Staff

     

    The International Advertising Association (IAA) has announced the dates for its World Congress. it will be held from March 6-8, 2024 in Penang, Malaysia.

     

    Said John D Chacko, veteran marketer and corporate captain based in Malaysia and Chairman of the IAA World Congress: ”The convergence of social, economic and climate issues, along with rapid technological advancements has created a new reality for businesses to navigate. Equally, social issues such as inequality, diversity and inclusion have gained significant attention with customers and the workforce demanding more ethical practices all around. Technological advancements like AI continue to disrupt industries, bringing both opportunities and challenges. All these issues would be discussed and debated by senior global experts in Penang. And Penang itself is a wonderful confluence of diversity, heritage and culture. With Indians not needing visas to come to Malaysia the path has been made even easier for a good participation from India.”

     

    Added Avinash Pandey President IAA India Chapter,” The India Chapter has been a very special part of the global IAA firmament. It has even contributed a World President in the form of Srinivasan Swamy. The Chapter itself is arguably the most active industry association of its kind with initiatives that cover sustainability, technology and excellence in Marketing and Creativity. The IAA World Congress Kochi in 2019, of course set a benchmark for others to emulate.  We are happy to welcome John Chacko and plan out the route ahead.”

     

  • Announced by President Avinash Pandey, Chief Executive officer, ABP Network

    IAA India Chapter unveils mancom for FY23-24

    By Our Staff

     

    The members co-opted and invited to the Managing Committee of the India Chapter of IAA for the financial year 2023-24, were announced at the first meeting of the managing committee chaired by the re-elected President, Avinash Pandey, Chief Executive officer, ABP Network

     

    Says Pandey: “IAA India Chapter is uniquely positioned with such diverse group of industry leaders from ad-agencies, media, mediatech and advertisers. I am lucky that I enjoy support of such accomplished individuals in fulfilling the motto of IAA that advertising is a force for good. IAA India would be coming out with fresh new initiatives enabling social changes for good.”

     

    Added Abhishek Karnani, Vice President, IAA India Chapter: “I am very glad to be a part of a well-diversified team of marcom leaders who will be leading the India chapter in the year ahead. We are committed to promoting an ecosystem of excellence in every area we are involved in. Sustainability, Tech, Marketing, Creative Excellence and more. Look out for new initiatives and a drive to showcase communication as a force for good”

     

    The Mancom members are:

    • Rahul Johri, President -Business South Asia, Zee Entertainment Enterprises Ltd.

    • Neeraj Roy, Founder, Hungama Digital Media Entertainment Pvt. Ltd.

    • Pradeep Dwivedi, Group CEO, EROS Media World PLC

    • Kranti Gada, Founder, neOwn

    • Nina Elavia Jaipuria , Head – Hindi Mass Entertainment & Kids TV Network, Viacom18 Media Pvt. Ltd.

    • I Venkat, Director, Eenadu

    • Ramesh Narayan, Founder, Canco Advertising Pvt. Ltd.

    • Neena Dasgupta, CEO & Founder, The Salt Inc Consulting & CEO, Aidem Ventures

    • Rana Barua, Chief Executive Officer, Havas Group India

    • Partha Sinha, President , The Times of India Group

    • Dr Bhaskar Das, Chairperson, IdeateLabs,

    • Mitrajit Bhattacharya, Founder & President, The Horologists

    • Sam Balsara, Chairman & Managing Director, Madison Communications Pvt. Ltd.

    • Alok Jalan, Managing Director, Laqshya Media Group

    • Rajeev Beotra, Executive Director, HT Media Ltd

    • Rani Reddy, Director, Indira Television Ltd.

    • Monica Nayyar Patnaik, Managing Director, Sambad Group

    • Neha Barjatya, Marketing Director for Platforms and Devices, Google India

    • P N Mahadevan, Corporate Advisor, Netcon Technologies

    • Arun Srinivas, Head – Ads Business, Meta India

    • Gauravjeet Singh, Head- Agency Business, Meta India

    • Ashok Venkatramani, Founder, Intelligent Insights Pvt Ltd

    • Rajiv Dubey, Head of Media, Dabur India

    • Jai Krishnan, CEO, Samsonite

    • Kunal Lalani, MD, Crayons Advertising. Ltd.

     

    As reported earlier, at the AGM held on September 27, 2023, the following officebearers were elected:

    • Abhishek Karnani (President, Free Press Journal Group)- Vice President

    • Nandini Dias (Independent Advisor)- Hon. Secretary

    • Jaideep Gandhi (Founder, Another Idea) – Hon. Treasurer

     

    Megha Tata, CEO, Cosmos-Maya will continue as an ex-officio officebearer as Immediate Past President

    The other elected members of the Managing Committee were:

    • Srinivasan K Swamy (Chairman & Managing Director, R K Swamy Ltd),

    • M.V. Shreyams Kumar (Managing Director, Mathrubhumi Printing & Publishing Co Ltd)

    • Prasanth Kumar (CEO-South Asia, GroupM)

    • Anant Goenka (Executive Director, The Indian Express Pvt Ltd)

    • Janak Sarda (Director, Blue Logic Systems)

     

  • This is being celebrated with a series of events and initiatives aimed at bringing together its thousands of multidisciplinary members

    IAA turns 85

    By Our Staff

     

    This month (October), the International Advertising Association (IAA), the leading network of marketing and marketing communications professionals and global umbrella body for the marketing and advertising industry, is celebrating 85 years of existence. This is being done with a series of events and initiatives aimed at bringing together its thousands of multidisciplinary members.

     

    Among the initiatives are:

    :: The official launch of IAA’s new 85 years celebrations logo starting October 3, 2023

    :: The IAA Global B2B Brand Summitwith a selection of the finest voices in B2B from around the world.

    :: A gala dinner in New York City, attended by 85 of IAA global leaders and IAA Compass partners from 56 countries around the world.

    :: The 45th IAA World Congress, which takes place every 2-3 years in major cities around the world, will be held in Penang, Malaysia highlighting sustainability, diversity, equity, inclusion and ESG.

     

    Said Sasan Saeidi, Chairman and World President of IAA Global: “Since IAA was founded 85 years ago by Thomas Ashwell and 12 Ad Execs at the New York Harvard Club, much has changed in the industry and in the approach of advertising goods and services. IAA is kicking off celebrations with initiatives which bring together our vast and multidisciplinary members, allowing IAA to tap on global best practice and play a strong role in supporting key industry issues and values.”

     

    Said Pradeep Dwivedi, IAA Area Director & Vice President, Asia Pacific Region said: “The IAA APAC region has amazing potential and joins the IAA @ 85 celebrations along with chapters in Australia, Bangladesh, China, India, Iran, S. Korea, Malaysia, Macao, Mongolia, Nepal, Pakistan, Sri Lanka, Taipei and new emerging chapters to take the ideals of the IAA forward and collectively ensure that IAA remains the leading compass of marketing communications globally in a dynamic business world, even as we thrive on the amazing confluence of creativity and technology in our industry with social impact as a key tenet”

     

    Added Avinash Pandey, President, IAA India Chapter: “As the International Advertising Association marks its remarkable 85-year journey, we take pride in being part of this global community that has consistently shaped the landscape of marketing and advertising. The series of events and initiatives planned for this milestone not only reflect the IAA’s enduring commitment but also offer a platform for our diverse members to connect, collaborate, and contribute to the future of our dynamic industry. We look forward to contributing to the continued success and influence of the IAA as we navigate the exciting intersection of creativity and technology, with social impact at the forefront of our endeavours. Here’s to 85 years of innovation, camaraderie, and the unwavering spirit that propels the IAA forward.”

     

  • Srinivasan K Swamy, Executive Chairman of R K Swamy Hansa Group

    Srinivasan K Swamy elected Chairman of Audit Bureau of Circulations

    By Our Staff

     

    Srinivasan Swamy
    Srinivasan K Swamy

    Srinivasan K Swamy, Executive Chairman of R K Swamy Hansa Group, has been unanimously elected as Chairman of Audit Bureau of Circulations (ABC) for the year 2023-2024.

     

    Swamy currently serves as Chairman of Asian Federation of Advertising Associations, he was earlier President / Chairman of International Advertising Association (IAA), IAA India Chapter, Confederation of Asian Advertising Agency Associations, Advertising Agencies Association of India, Advertising Standards Council of India, All India Management Association, Madras Chamber of Commerce & Industry and Madras Management Association.

     

    Meanwhile, Riyad Mathew, Chief Associate Editor & Director of Malayala Manorama representing publisher members on the Council was unanimously elected as the Deputy Chairman of the Bureau for the year 2023-2024.  Mohit Jain, Executive Director of Bennett, Coleman & Co. Ltd, also representing publisher members on the Council was unanimously elected as Hon. Secretary of the Bureau for the year 2023-2024.

     

    Vikram Sakhuja, Partner & Group CEO Media & OOH of Madison Communications representing Advertising Agencies Members on the Council was unanimously re-elected as the Hon. Treasurer of the Bureau for the year 2023-2024.

     

    Other members on the Bureau’s Council of Management for the year 2023-2024 are as follows:

    Advertising Agencies Representatives: 1. Srinivasan K Swamy, R K Swamy Ltd. – Chairman 2. Vikram Sakhuja, Madison Communications Pvt. Ltd. – Hon. Treasurer 3. Prasanth Kumar, Group M Media India Private Limited 4. Vaishali Verma, Initiative Media (India) Pvt. Ltd

     

    Publishers Representatives: 1. Riyad Mathew – Malayala Manorama Co. Ltd.. – Dy. Chairman 2. Mr. Pratap G. Pawar – Sakal Papers Pvt. Ltd. 3. Mr. Shailesh Gupta – Jagran Prakashan Ltd 4. Mr. Praveen Someshwar – HT Media Ltd. 5. Mr. Mohit Jain – Bennett, Coleman & Co. Ltd. – Hon. Secretary 6. Mr. Dhruba Mukherjee – ABP Pvt. Ltd. 7. Mr. Karan. Darda – Lokmat Media Pvt. Ltd 8. Mr. Girish Agarwal – DB Corp Limited

     

    Advertiser Representatives: 1. Karunesh Bajaj, ITC Ltd. 2. Mr. Aniruddha Haldar, TVS Motor Company Ltd. 3. Mr. Shashank Srivastava, Maruti Suzuki India Ltd.

     

    Secretariat: Hormuzd Masani – Secretary General

     

  • Dr Bhaskar Das was inducted into the IAA Hall of Fame

    Dr Bhaskar Das, others felcitiated at IAA Leadership Awards

     

     

    By Our Staff

     

    In the past, as Chief Minister, he has given the slip at some key A&M industry events. But now he’s Deputy Chief Minister he was present. At the annual leadership awards of the the International Advertising Association (IAA) India Chapter on Wednesday, August 9, in Mumbai With senior marketing, advertising, and media professionals, who came together to honour the exceptional accomplishments of these deserving recipients.

     

    The awards were presented across 15 industry categories, spanning automobiles, financial services, FMCG, E-commerce, Edtech, retail and consumer durables, acknowledging outstanding professionals’ diverse achievements and innovative contributions.

     

    Notable among the winners was media industry veteran Dr Bhaskar Das was was inducted into the esteemed IAA Hall of Fame, recognising his contributions and lasting impact on the media landscape.

     

    Other winners included:

    Adar Poonawalla, CEO, Serum Institute of India who was awarded the prestigious title of IAA Business Leader of the Year 2023.

    Rajdeepak Das, CEO & CCO, Leo Burnett South Asia and Chairperson, Creative Council, Publicis Groupe India was honoured with the IAA Creative Agency Leader of the Year award for his exceptional creativity and ground-breaking campaigns.

    Ajay Gupte, CEO – South Asia from Wavemaker secured the distinguished title of IAA Media Agency Leader of the Year

    Atideb Sarkar, Chief Editor and Publisher of the ABP Group received the IAA Media Person of the Year award

    PV Chandran, Managing Editor of Mathrubhumi earned the accolade of IAA Editor of the Year

    Navika Kumar, News Editor and Anchor from Times Network was honoured with the IAA TV Anchor of the Year award

    and Actor Ajay Devgan and Kiara Advani were crowned with the title of IAA Brand Endorsers of the Year

     

    Avinash Pandey
    Avinash Pandey

    Said Avinash Pandey, President, IAA India Chapter: “The IAA sees itself as the Global Compass for Marketing and Communications and these awards are one of the many initiatives that focus on furthering this. Through these awards, we not only recognize excellence and innovation but also inspire and motivate others to strive for greatness. By celebrating these remarkable achievements, we can foster a collective commitment to enhancing all industries. The 10th edition of this awards is a testament to the enduring spirit of innovation and resilience that defines our industry.”

     

    Nandini Dias
    Nandini Dias

    Added Nandini Dias, Chairperson IAA Leadership Awards: “The IAA Leadership Awards is an opportunity to recognize and respect the power of the human mind at work. To appreciate the criticality of decision-making. The wisdom of thought-leadership. The sheer magnetism that carries an entire team along. The choice between bravery and bravado. These awards are gallantry awards, bravery awards, intelligence awards, creative awards, sporting awards and social awards all rolled into one.”

     

    The IAA Leadership Awards ceremony can be viewed at https://www.youtube.com/watch?v=8LRdidaLARI

     

  • Explores impact of digital transformation on advertising and marketers

    IAA hosts first digital event TechPulse

    By Our Staff

     

    The India Chapter of International Advertising Association (IAA) hosted its first-ever onground digital event, TechPulse.

     

    The theme of the event, “Digital Transformation: Implications for Advertising and Marketers,” saw discussions on opportunities and challenges presented by the digital landscape. Said Neena Dasgupta, Chairperson, IAA TechPulse, and CEO & Founder of The Salt Inc Consulting, CEO of Aidem Ventures: “With TechPulse, we brought together some of the brightest minds in the advertising and market industry. Going forward, IAA TechPulse will provide a platform for industry professionals to learn, share, and collaborate on the latest developments in the field.”

     

    IAA India chapter TechPulse kicked off with a minute of silence in honour of Siddharth Rao, Co-Founder WebChutney (acquired by Dentsu) and Punt Partners. Neena Dasgupta and Avinash Pandey, President – IAA India Chapter and CEO, ABP Network, set the context for the event before a conversation by Megha Tata, CEO Cosmos-Maya, and Anant Goenka, Chairperson, IAA TechPulse & Executive Director, The Indian Express Group, on the change in content delivery in linear and integrated context.

     

    The main event began with a session by Neeraj Roy, Founder & CEO of Hungama Digital Media Entertainment Limited, on the role of technology in India’s digital foundation and the opportunities it presents for maximizing efficiency. The event also saw a session by Charulata Ravi Kumar, MD of Accenture, on the topic of digital disruption and its impact on socio-economic changes.

     

    Karthi Marshan, Advisor, Kotak highlighted on the need for cautiously adopting the latest developments specifically in the areas of Banking and Finance. Niraj Ruparel, Emerging Tech Lead at GroupM/WPP presented some novel applications of Generative AI. Tarun Katial, Founder & CEO of COTO App discussed the marketer’s dilemma in the conversational AI era and how to solve it.

     

    TechPulse also featured a panel discussion on “Marketing Solutions in a cookie-less world,” moderated by Nandini Dias, Former CEO, Lodestar UM. The panel members, Prasad Shejale, Founder & CEO, Logicserve Digital, Sanjay Sindhwani, CEO, Indian Express Digital, Siddharth Dhabade, Managing Director, MiQ, and Neil George, Managing Director, Nivea India, discussed the challenges and opportunities of marketing in a cookie-less world.

     

    Satya Raghavan, Director Marketing Partners at Google India, highlighted developments happening at Google in understanding consumer behaviour given emerging environmental and contextual constraints. Shilpa Sadana, Associate Director of Sales at Affinity Global Advertising and Ritu Mittal, Head of Marketing and Digital at Bayer Consumer presented a case study highlighting the significance of research insights in formulating creatives for digital platforms.

     

    The need for integrated media measurement and possible guidelines for it was presented by Priya Choudhary, Director of Business Solutions & Insights at Google India. This was followed by an panel discussion, moderated by Vivek Malhotra, Group CMO (India Today Group) and COO Consumer Revenue, focused on the new world of cross-media measurement. The panel members, L V Krishnan, CEO, TAM Media Research, Anand Chakravarthy, Chief Growth Officer, Omnicom Media Group, Vishal Chinchankar, CEO, Madison Digital, Gowthaman Ragothaman, Founding CEO of Aqilliz, and Prasun Basu, Head of Growth and Digital Transformation, Kantar, discussed the need for cross-media measurement and the challenges that come with it.

     

    The last session was by Amer Jaleel, former Group Chief Creative Officer and Chairman of MullenLowe Lintas Group, on the importance of creativity in the world of technology, data, and methods.

     

    The event also announced innovation awards to recognise the enterprises and the foresight of individuals to implement innovative thoughts into action. The innovation awards were identified under four segments – Marketing, Media, Agency and Platforms:

    :: Prasad Pimple, EVP and Head of Digital, Kotak Life was presented the innovation award for going deep into customer mindset segmentation and linking psychographic triggers to behaviour to unlock value across all digital activities.

    :: Niraj Ruparel, Emerging Tech – Lead at GroupM/WPP for diving deep into Conversational AI and Metaverse and bringing the two together to unlock and implement some of the best experienced innovations.

    :: Neha Barjatya, Director Marketing, Google India for combining the power of platforms and the ambition of empowering rural women to create sustained opportunities and strong communities.

    :: Vivek Malhotra, CMO India Today Group and COO Consumer Revenues for innovating on integration content, context and audience behavior to grow the customer base exponentially.

     

  • Bringing digital transformation in marketing to the forefront

    IAA TechPulse on April 27

    By Our Staff

     

    The International Advertising Association (IAA) – India Chapter is set to host its first-ever digital event, TechPulse, on Thursday, April 27 in Mumbai. The event will focus on bringing together industry veterans, thought leaders, and innovators on a single platform to discuss the latest trends, emerging technologies, and best practices in the field of advertising and marketing.

     

    With the theme of ‘Digital Transformation: Implications for Advertising and Marketers’, TechPulse promises to be an insightful and engaging event for everyone involved in the advertising and marketing ecosystem.

     

    The event will be co-chaired by Anant Goenka, Executive Director of The Indian Express Group, along with Neena Dasgupta, CEO & Founder of The Salt Inc Consulting and CEO of Aidem Ventures.

     

    Speaking about the event, Avinash Pandey, President of the IAA – India Chapter, said: “We are delighted to host TechPulse and bring together some of the brightest minds in the advertising and marketing industry. Digital transformation is not just a buzzword, it is a reality that is transforming the way we do business. Through TechPulse, we hope to provide a platform for industry professionals to learn, share and collaborate on the latest developments in the field. Going forward, IAA will continue to have various mini-knowledge series under TechPulse across the year and across states.”

     

    The event will feature seven key segments comprising keynotes, panel discussions, case study instances, and interactive sessions on topics such as Augmented Reality (AR), Virtual Reality (VR), Metaverse, Data-enrichment, Machine Intelligence (MI) & Artificial Intelligence (AI), among others. With an impressive line-up of speakers and panellists, TechPulse promises to be a thought-provoking and insightful event.

     

  • To present awards on August 23

    IAA IndIAA Awards to salute 75 years of Independence

    By Our Staff

     

    The IAA India Chapter will conduct its annual IndIAA Awards in Mumbai on August 23.

     

    Megha Tata

    Said IAA India Chapter President Megha Tata: “As the country celebrates 75 years of its independence, we will be structuring our awards event around the meaningful role communication has played in fostering the idea that is India. I am very happy that in its 7th year the IndIAA Awards has carved out a special prestigious niche in the minds of the communication industry.”

     

    Abhishek Karnani
    Abhishek Karnani

    Added IndIAA Awards Committee Chairperson Abhishek Karnani: “These are unique awards that salute real hardworking advertising. The short list is compiled by a set of senior journalists and these are judged by an eminent jury comprising of advertisers who own and invest in brands. The awards are presented to the co-creators of the winning work”

     

    This year the jury chair was Suresh Narayanan, Chairman & Managing Director, Nestle India and included Charulata Ravikumar, Managing Director-Accenture; Karan Shroff, Partner & Chief Marketing Officer, Unacademy; Vineeta Singh, CEO & Co-Founder, Sugar Cosmetics & Vivek Khanna, COO, Mahindra Holidays & Resorts India Limited.

     

  • The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai

    Olive Crown Awards presented

    By Our Staff

     

    (L-R) Megha Tata, President, IAA India Chapter; Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism & Srinivasan K Swamy, Immediate Past Chairman & World President, Chairman, Presidents’ Council IAA Global

     

     

    Grammy Awardswinner Ricky Kej at the event

     

    The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai. The awards acknowledged the work of those individuals and corporates who drove the message of sustainability or ‘green advertising’.

     

    A jury comprising leading lights such as Bobby Pawar, Chairman & Chief Creative Officer, Havas Group; Tista Sen, Regional Creative Director- South Asia, Wunderman Thompson; Carlton D’silva, Co-founder, House of Awe and Raj Nair, CEO & Chief Creative Officer, Madison BMB, shortlisted the winners through a rigorous process.

     

    Jury members being felicitated

     

    The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru Jaggi Vasudev for his ‘Save Soil’ movement and his new endeavour of a 100-day motorcycle journey to spread awareness about soil degradation.

     

    Members from Isha Foundation received the trophy on behalf of Jaggi Vasudev

     

    Chief Guest and Maharashtra’s environment and tourism minister Aaditya Thackeray spoke about the state government’s efforts of adding 24 new conservation reserves in Maharashtra and 15,000 hectares of wet land for protection.

     

    Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Warner Bros. Discovery:  “The IAA Olive Crown Awards are more than just awards, they are a manifestation of all our thoughts with regards to Brand Earth. They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is, a true force for good and that is why we decided to support ‘Save Soil’. I really hope that IAA India Chapter continues to take on one good cause every year and use the magic of Marcom industry to amplify that cause.”

     

    Megha Tata, President, IAA India Chapter

     

    Added Pradeep Dwivedi, Chairperson IAA Olive Crown Awards: “The Olive Crown Awards have been an event, an honour, a recognition for over a decade with a lot of love to celebrate media, communications, marketing, and advertising to work towards sustainability. It is rightly said that we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation. It is a massive responsibility that we as an industry continue putting efforts towards sustainability.”

     

    Pradeep Dwivedi, Chairperson IAA Olive Crown Awards

     

    Chirag Rural Development Foundation & People for Animals Wildlife Rescue and Conservation Centre both get Gold in the category ‘Green NGO of the Year’.

     

    Team Chirag Rural Development Foundation receiving the trophy

     

    The Young Green Crusader of the Year was awarded to Harshvardhan Joshi, an Indian mountaineer from who climbed six mountains of 6000 meters and above in his mountaineering career which started in 2016. Joshi reached the summit of Mount Everest in May 2021 in the most sustainable way possible keeping his carbon footprint to a minimum. He said that ” When I decided to climb Everest, sustainability was not an option but it was the only option to go for.”

     

    Young Green Crusader of the Year was awarded to Harshvardhan Joshi

     

    Shreerang Charitable Trust bags 6 awards

     

    As an Olive Crown Initiative, IAA along with AAFA is supporting the global Save Soil movement launched by Sadhguru to address the relatively unknown but critically important issue of soil degradation. Entries were invited for creative campaigns/ideas to spread awareness about this global problem. An eminent jury comprising, Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman McCann Asia Pacific; Amer Jaleel, Group CCO & Chairman, Mullenlowe Lintas Group & Senthil Kumar, Chief Creative Officer, Wunderman Thompson South Asia judged the entries received for the Save Soil campaign.

     

    The joint winners were: Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB & Masumi Shrimankar from Fulcro.

     

    Rohan Joseph and Vallabh Yeolkar from Madison BMB receiving the trophy

     

    A film based on the winning campaign created by Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB has been produced by Zirca Digital Solutions and Pixel Party.The winning campaign will be run across media platforms with the cooperation of media houses.

     

    Winners list of IAA OLIVE CROWN AWARDS 2022