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Tag: IAA Olive Crown Awards

  • VML wins the 'Green Agency Of The Year'

    Olive Crown Awards: Times of India is ‘Green Brand of the Year’

    The India Chapter of the International Advertising Association (IAA) hosted the 14th edition of its annual property, the Olive Crown Awards 2024. The awards acknowledged the remarkable work of those individuals and corporates who drove the message of sustainability or ‘green advertising’. We missed attending it, but are publishing this basis a communique we received.

    The awards saw a senior jury appraising the entries: Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India), K V Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective), Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India), Tista Sen (Creative Brand Consultant) , Carlton D’Silva (Co-Founder, Musemakers & House of Awe) & Mukund Olety (Chief Creative Office, VML) shortlisted the winners through a rigorous process.

    Said Avinash Pandey, President IAA India Chapter: “I believe these awards are not just unique but also very special. Unique because they are a symbol of intra-industry collaboration. Even though this is an IAA India Chapter property, it was launched 14 years ago at the Goafest which is jointly run by the Advertising Club and the Advertising Agencies Association of India. Even now, it is associated with the Asian Federation of Advertising Associations, thereby being the only property with a real reach in both the Eastern and the Western parts of the world. Special, because these awards symbolize the commitment of the Marcom industry to be not just guardians of their respective brands, but also guardians of Brand Earth.”

    Added Janak Sarda, Chairperson, IAA Olive Crown Awards: “Any awards are only as good as the jury that judges them. So let me begin by thanking our jury members who were a real asset to us. Our event could never have been held without the help of our supporters. Some have supported us for the second and third time. This clearly marks them as loyal supporters of the environment. And then I would like to thank those who have sent in their entries from all over the world. Their active participation shows that the marcom industry is indeed populated with people who believe that what’s good is also good for business. Finally, I would like to thank each and everyone who is here today. All true friends of the environment. Planet Earth needs you.”

  • Poster boy minister Aaditya Thackeray is pramukh pahune (chief guest in Marathi)

    IAA Olive Crown Awards on April 28

    By Our Staff

     

    Aaditya Thackeray, Minister for Environment and Tourism, Government of Maharashtra will be the Chief Guest at the IAA Olive Crown Awards scheduled on April 28.

     

    Announcing this Megha Tata, President of the India Chapter of the International Advertising Association (IAA) said: “Shri Thackeray is not just the Minister for Environment but is also passionate about many environmental causes. His contribution to the eco-space has been significant. Something that had prompted the IAA to present its prestigious Olive Crown-Green Crusader Award to him last year. We are privileged that he will grace this event.”

     

    Said Olive Crown Committee Chairperson Pradeep Dwivedi: “The Olive Crown awards salute excellence in communicating sustainability. They are arguably the most meaningful awards from the marcom industry. The event will see top industry leaders presenting and accepting these awards.”

     

    Added Neeraj Roy, Co,-Chair Olive Crown Committee: “These awards, now in their 12th year, have grown in stature over the years. We are very pleased that the scope of these awards has been growing as well. This year we have announced that we will be supporting the SaveSoil movement with an awareness program. The winning entries will be showcased at this event.”

     

  • The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai

    Olive Crown Awards presented

    By Our Staff

     

    (L-R) Megha Tata, President, IAA India Chapter; Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism & Srinivasan K Swamy, Immediate Past Chairman & World President, Chairman, Presidents’ Council IAA Global

     

     

    Grammy Awardswinner Ricky Kej at the event

     

    The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai. The awards acknowledged the work of those individuals and corporates who drove the message of sustainability or ‘green advertising’.

     

    A jury comprising leading lights such as Bobby Pawar, Chairman & Chief Creative Officer, Havas Group; Tista Sen, Regional Creative Director- South Asia, Wunderman Thompson; Carlton D’silva, Co-founder, House of Awe and Raj Nair, CEO & Chief Creative Officer, Madison BMB, shortlisted the winners through a rigorous process.

     

    Jury members being felicitated

     

    The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru Jaggi Vasudev for his ‘Save Soil’ movement and his new endeavour of a 100-day motorcycle journey to spread awareness about soil degradation.

     

    Members from Isha Foundation received the trophy on behalf of Jaggi Vasudev

     

    Chief Guest and Maharashtra’s environment and tourism minister Aaditya Thackeray spoke about the state government’s efforts of adding 24 new conservation reserves in Maharashtra and 15,000 hectares of wet land for protection.

     

    Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Warner Bros. Discovery:  “The IAA Olive Crown Awards are more than just awards, they are a manifestation of all our thoughts with regards to Brand Earth. They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is, a true force for good and that is why we decided to support ‘Save Soil’. I really hope that IAA India Chapter continues to take on one good cause every year and use the magic of Marcom industry to amplify that cause.”

     

    Megha Tata, President, IAA India Chapter

     

    Added Pradeep Dwivedi, Chairperson IAA Olive Crown Awards: “The Olive Crown Awards have been an event, an honour, a recognition for over a decade with a lot of love to celebrate media, communications, marketing, and advertising to work towards sustainability. It is rightly said that we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation. It is a massive responsibility that we as an industry continue putting efforts towards sustainability.”

     

    Pradeep Dwivedi, Chairperson IAA Olive Crown Awards

     

    Chirag Rural Development Foundation & People for Animals Wildlife Rescue and Conservation Centre both get Gold in the category ‘Green NGO of the Year’.

     

    Team Chirag Rural Development Foundation receiving the trophy

     

    The Young Green Crusader of the Year was awarded to Harshvardhan Joshi, an Indian mountaineer from who climbed six mountains of 6000 meters and above in his mountaineering career which started in 2016. Joshi reached the summit of Mount Everest in May 2021 in the most sustainable way possible keeping his carbon footprint to a minimum. He said that ” When I decided to climb Everest, sustainability was not an option but it was the only option to go for.”

     

    Young Green Crusader of the Year was awarded to Harshvardhan Joshi

     

    Shreerang Charitable Trust bags 6 awards

     

    As an Olive Crown Initiative, IAA along with AAFA is supporting the global Save Soil movement launched by Sadhguru to address the relatively unknown but critically important issue of soil degradation. Entries were invited for creative campaigns/ideas to spread awareness about this global problem. An eminent jury comprising, Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman McCann Asia Pacific; Amer Jaleel, Group CCO & Chairman, Mullenlowe Lintas Group & Senthil Kumar, Chief Creative Officer, Wunderman Thompson South Asia judged the entries received for the Save Soil campaign.

     

    The joint winners were: Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB & Masumi Shrimankar from Fulcro.

     

    Rohan Joseph and Vallabh Yeolkar from Madison BMB receiving the trophy

     

    A film based on the winning campaign created by Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB has been produced by Zirca Digital Solutions and Pixel Party.The winning campaign will be run across media platforms with the cooperation of media houses.

     

    Winners list of IAA OLIVE CROWN AWARDS 2022

     

  • Minister Aaditya Thackeray was chief guest

    IAA presents Olive Crown Awards

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) hosted the 11th edition of the Olive Crown Awards 2021, last Friday in Mumbai. The

     

    Selecting the awards was a a jury comprising Bobby Pawar, Chairman & Chief Creative Officer, Havas India; Josy Paul, Chairman & Chief Creative Officer, BBDO India; Tista Sen, Regional Creative Director, Wunderman Thompson South Asia; Carlton D’silva, Co-founder, House of Awe and Kaushik Roy, Advisor, Reliance Industries Ltd.

     

    The awards were presented across 20 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Aaditya Thackeray, Minister of Environment, Tourism and Protocol, Maharashtra government and the chief guest at the event for his efforts to save the Aarey Forest in Mumbai.

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Discovery Communications India: “In the last 11 years of Olive Crown we have seen campaigns and brands go from doing ‘something green’ to being vested in sustainability and we are glad that this is a platform to showcase work that can inspire.  One of the things 2020 taught us is that the Nature loved our lockdown! But we need to find this balance and co-exist every single day! And some of the campaigns we have seen this year, have presented this balance beautifully”.

     

    Added Neeraj Roy, Chairperson IAA Olive Crown Awards and Founder & CEO, Hungama Digital Media Entertainment:  “Over the next two decades, your entire customer base and your teams  – the talent you are hoping to attract will largely be millennials and Gen Z and we know that they rate a brand’s ethics and sustainability higher than ever before so it will be impossible and impractical to ignore these trends. Brands, media, advertisers, agencies and marketers, essentially the core of the IAA community, have always played a key role in communication for centuries and it is encouraging to note that brands here in India too are taking note and actions toward sustainability and a greener planet in their product offerings.”

     

    Heartbeat Creative Lab, Taiwan bagge four Gold & two Silver followed by Ogilvy with six Silvers at the Olive Crown Awards 2021. The ‘Green Campaign of the Year’- Gold was presented to Bhamla Foundation for their ‘Dhak Dhak Dharti’ campaign while IIFL Home Finance Ltd took away the ‘Green Brand of the Year’-Gold.

     

  • The new date will be communicated in due course

    11th IAA Olive Crown Awards postponed

    By Our Staff

     

    The revised Maharashtra government regulations on events have led to the postponement of IAA India’s Olive Crown Awards.

    Neeraj Roy
    Neeraj Roy

    Said Neeraj Roy, Chairperson of the Olive Crown Awards Committee and a Past President of the IA: “We have been monitoring the rising cases of Covid-19 in our state very closely, which is why we had taken a decision nearly 4 weeks ago to hold the awards with no more than 50 people in attendance and also ensure all safety of our guest and enforce strict social distancing norms. Whilst we are keen to celebrate the success and creative work in a difficult and challenging year like 2020 towards sustainability and a greener planet, nothing is more important to us than the safety and well-being of our members, our invited guests, winners and indeed all stakeholders associated with the IAA Olive Crown Awards.  Late last evening, the government of Maharashtra has issued an order, dated the 15th of March, 2021, stating that “No Social/Political/Religious gatherings to be allowed.  Respectfully we adhere to the guidelines issued by our government and in light of the same, we have taken the decision to postpone the 11th edition of the IAA Olive Crown Awards, which was scheduled to be held on the 19th of March, 2021 at the ITC Maratha Hotel in Sahar, Mumbai.”

    Megha Tata
    Megha Tata

    Added Megha Tata, President IAA, “The Olive Crown Awards ceremony are a big draw, more so since the entire process is run as a cause. We were happy that despite the extraordinary circumstances that prevailed last year, the entries, and more importantly the quality of the entries was encouraging. We will wait for the current situation to improve and then announce the winners at an appropriate event.”

     

     

  • The URL Link for submission of entries is: https://oca2021.awardor.com/.

    Olive Crown last date for entries is Jan 31

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) has announced the call for entries for the 11th IAA Olive Crown Awards. The URL Link for submission of entries is: https://oca2021.awardor.com/. Last date of submission of Entries: 31st Jan 2021

     

    Megha Tata

    Said IAA India President Megha Tata: “These are very special awards. They remain the only one of their kind that salutes excellence in communicating sustainability. And as someone who has personally been involved in its journey it gives me a great sense of satisfaction to see its growth and acceptance all over India and Asia. The pandemic focused attention on the environment and I am sure we will get to see some significant work.”

     

    Neeraj Roy

    Added Neeraj Roy, Chairperson of the Olive Crown Awards Committee and Past President of IAA India: “these awards are run as a cause. There is no entry fee. And the new categories like Green NGO of the Year, International Green Campaign of the Year and New Age Green Initiatives got an immediate traction when they were launched last year. Of course the Green Crusader of the year and the Corporate Crusader of the Year are awards that have gained in respect with every passing year.”

  • There is also a new category for work done by an NGO in the green space

    Entries open for IAA Olive Crown Awards

    By A Correspondent

     

    The International Advertising Association (IAA) has invited entries for the 10th Annual Olive Crown Awards.

     

    Said Punit Goenka, President India Chapter of the International Advertising Association (IAA): “These awards are very meaningful. They bring the environment on top of the creative agenda for marketers and advertising agencies. They are also unique. In its tenth year now, the Olive Crown are the only awards of their kind in the region. Finally, it is a great example of a global body IAA working together with an Asian industry association, the Asian Federation of Advertising Associations (AFAA) to further a good cause.”

     

    Added Olive Crown Awards Committee Chairperson Megha Tata: “The Olive Crown awards need no introduction to the marketing and advertising community. They are the first and only awards that salute creativity in communication sustainability. This year we have added a few new categories, one for international advertising, which is essentially advertising created and run in Asia, outside India. AFAA have been a part of these awards for a long time and hence this category. There is also a new category for work done by an NGO in the green space. And finally there is an award for New Age Green Initiatives working in the space to reduce, minimise or manage whatever could be harmful to the environment. Keeping in mind the importance of the environment we are anticipating a very good response. And keeping in mind the green nature of this subject, no forms will be mailed out in any physical form.”

     

     

  • The Chief Guest for the function will be Dr. Harsh Vardhan

    IAA Olive Crown Awards to be held on 18th April

    By A Correspondent

     

    The 9th edition of the Olive Crown Awards will be presented at a glittering ceremony on 18th April 2019 at the ITC Grand Central, Mumbai. The Chief Guest for the function will be Dr. Harsh Vardhan, Union Minister Environment, Forest and Climate Change, Government of India.

     

    Shri Devendra Fadnavis Chief Minister Maharashtra will be the Guest of Honor.

     

    Says Punit Goenka, President India Chapter International Advertising Association (IAA) and MD&CEO Zee Entertainment, “The Olive Crown Awards are the only awards in Asia to recognize and salute creative excellence in communicating sustainability. I am very proud that this Award is run as a cause. It really positions the entire communication industry in a very positive light. I look forward to congratulating the custodians of Brand Earth.”

     

    Adds Ashok Venkatramani Chairman Olive Crown Awards “The quality of the entries received was exceptionally high and the jury had a difficult time deciding on the winners. This Award has grown in stature every year and is the industry’s tribute to those marketers and advertising agencies who have followed a higher purpose.”

     

     

  • The entries were extended due to persistent requests by many agencies, informs IAA India

    Entry deadline for IAA Olive Crown Awards extended to Feb

     

     

    The India Chapter of the International Advertising Association (IAA) has announced deadline extension of the Olive Crown Awards that salute creative excellence in communicating sustainability.

     

    Said Ramesh Narayan, President IAA India: “The Olive Crown Call for Entries is extended till 9th February 2018 due to persistent requests by many agencies.”

     

     

  • The last date for submission of entries is January 31, 2018

    IAA Olive Crown Awards calls for entries

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has called for entries for its prestigious Olive Crown Awards. There is no entry fee.

     

    Said Ramesh Narayan, President, IAA India: “The Olive Crowns are very close to my heart. This is the ninth edition of this unique award which salutes creative excellence in communicating sustainability. It is the only one of its kind in Asia.” This year efforts are being made to attract entries from across Asia. This award is endorsed by the Asian Federation of Advertising Associations (AFAA).The Olive Crown awards signify all that is good about our industry. This time the creatives for the Call For Entries campaign have been created by Raj Nair and his team at Madison BMB. They are based on Hollywood hits and provide a nice touch to the awards.”

     

    Added Megha Tata, Vice President, IAA India: “I have been closely associated with these awards over the last two years. We will spare no effort to deliver a great show on March 6, the day these awards would be presented. A great jury will judge these awards and we will announce the names shortly.”

     

    Along with the creative awards these are two special Olive Crowns, one for a Green Crusader, and the other for a Corporate Social Crusader. For entry forms and rules, visit iaaindiachapter.org. The last date for submission of entries is January 31, 2018.

     

     

  • The awards will be presented across 20 different categories, which include the coveted title of the Green Crusader of the Year as well as Campaign of the Year

    7th edition of IAA Olive Crown Awards announced

    By A Correspondent

     

    International Advertising Association (IAA) India Chapter brings back its annual property, the Olive Crown Awards in its 7th edition. IAA recently announced the call for entries, inviting applications across 20 categories from the marketing and advertising fraternity for the IAA Olive Crown Awards in 2017. The Awards, recognize creative excellence in communicating sustainability or green advertising, and have been embraced by the entire industry. Entries will be accepted till 15th February 2017.

     

    The awards will be presented across 20 different categories, which include the coveted title of the Green Crusader of the Year as well as Campaign of the Year, Green Advertiser of the Year, Green Agency of the Year and Young Green Writer of the Year among others. There is also one special Corporate Social Crusader Award for companies who believe that doing good, is good for business. An eminent jury has been invited to judge these awards.

     

    Neeraj Roy, President, IAA India Chapter said, “The Olive Crown Awards are an initiative to recognize the best creative solutions in communicating the need for a sustainable environment. We are excited to be back and in our 7th edition we hope to replicate the success we have achieved over the years, while looking forward to receiving some thought provoking entries this year as well.”

     

    Monica Tata, Chairperson, IAA Olive Crown Awards Committee said “These awards are for those who believe in being not just custodians of their respective brands, but also custodians of Brand Earth. The Olive Crowns are run as a cause and there is no entry fee.”

     

    Over the years the IAA Olive Crown Awards have grown in stature and are a unique way of celebrating excellence in creativity that encourages sustainability, and builds consciousness towards the environment.

     

  • Corporate Crusader Award is shared by Yes Foundation and Dainik Bhaskar, Zee gets Special Award of Excellence

    DDB Mudra wins big at IAA Olive Crown awards

     

    It couldn’t have been a better setting for an award that’s meant for green and clean advertising. Right on the Arabian Sea at the pier of the Radio Club near the Gateway of India, and with boats, steamers, catamarans, yachts and small ships all lit up. The India Chapter of International Advertising Association announced the winners of the sixth edition of the IAA Olive Crown Awards across 13 categories. For those not in the know, the Olive Crown are Asia’s first and only awards that celebrates impactful work done in sustainability communication. Endorsed by the Asian Federation of Advertising Associations, and the awards also see entries from across Asia. Run as a cause, there is no entry fee charged.

    DDB Mudra walked away with the maximum number of metals in the evening. Said Rahul Mathew, Creative Head, DDB Mudra West and a member of the agency network’s creative council said that he was elated to have won big at the awards. “The DDB group believes in sustainability, and we are great believers in this kind of advertising,” Mathew said adding that he was happy to have clients who are willing to back green advertising.

    Said Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA said, “Brands and organisations are now increasingly investing in exciting work in communication that promotes sustainability. It is this creativity and innovation that the IAA Olive Crown Award recognises. We thank Ms Amruta Fadavnis, Dia Mirza and Rana Kapoor for being with us today. We’d also like to salute all our winners and the agencies who have put in their best for greater cause of the environment. ” Swamy told MxMIndia that it is gratifying that most of the big agencies are now sending in entries to the Olive Crown Awards. Sponsors and partners have been coming forth to ensure the awards grow in stature.

    Added Neeraj Roy, Vice President IAA India Chapter and Chairman Olive Crown Awards Committee: “Climate change is forcing everyone to think of giant steps to be taken to combat it. The planet element in the triple bottom line is becoming as important even more important. Consumer behaviour studies are now showing sustainability as one of the key pillars of engagement. This is why the Olive Crown Awards is seeing such creative entries.”  Said Monica Tata, Honorary Secretary, IAA India Chapter,  “The winning campaigns that the Olive Crown Awards recognises are often part of larger nation-building initiatives and not stand alone creative work. This goes to highlight the width of impact that these campaigns bring about”