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Tag: Olive Crown Awards

  • VML wins the 'Green Agency Of The Year'

    Olive Crown Awards: Times of India is ‘Green Brand of the Year’

    The India Chapter of the International Advertising Association (IAA) hosted the 14th edition of its annual property, the Olive Crown Awards 2024. The awards acknowledged the remarkable work of those individuals and corporates who drove the message of sustainability or ‘green advertising’. We missed attending it, but are publishing this basis a communique we received.

    The awards saw a senior jury appraising the entries: Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India), K V Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective), Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India), Tista Sen (Creative Brand Consultant) , Carlton D’Silva (Co-Founder, Musemakers & House of Awe) & Mukund Olety (Chief Creative Office, VML) shortlisted the winners through a rigorous process.

    Said Avinash Pandey, President IAA India Chapter: “I believe these awards are not just unique but also very special. Unique because they are a symbol of intra-industry collaboration. Even though this is an IAA India Chapter property, it was launched 14 years ago at the Goafest which is jointly run by the Advertising Club and the Advertising Agencies Association of India. Even now, it is associated with the Asian Federation of Advertising Associations, thereby being the only property with a real reach in both the Eastern and the Western parts of the world. Special, because these awards symbolize the commitment of the Marcom industry to be not just guardians of their respective brands, but also guardians of Brand Earth.”

    Added Janak Sarda, Chairperson, IAA Olive Crown Awards: “Any awards are only as good as the jury that judges them. So let me begin by thanking our jury members who were a real asset to us. Our event could never have been held without the help of our supporters. Some have supported us for the second and third time. This clearly marks them as loyal supporters of the environment. And then I would like to thank those who have sent in their entries from all over the world. Their active participation shows that the marcom industry is indeed populated with people who believe that what’s good is also good for business. Finally, I would like to thank each and everyone who is here today. All true friends of the environment. Planet Earth needs you.”

  • Deadline for Entries 15th February

    IAA Olive Crown jury announced

    The India Chapter of the International Advertising Association (IAA) and the Asian Federation of Advertising Associations (AFAA) announced the jury for their Olive Crown Awards.

    Jury members are:

    :: Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India)
    :: K V ‘Pops’ Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective)
    :: Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India)
    :: Tista Sen (Creative Brand Consultant)
    :: Carlton D’Silva (Co-Founder, Musemakers & House of Awe)
    :: Mukund Olety (Chief Creative Office, VML)

    Said Avinash Pandey President IAA: “This is an excellent jury line-up that is truly representative of the creative depth in our industry. The awards presentation date has been fixed for April 5, 2024.”

    Added Janak Sarda Chairman Olive crown Awards Committee: “I am happy to see a mix of old and new names amongst our jury members. Sridhar, Tista and Carlton have helped this meaningful cause many times. Good to have Anupama, Prateek and Mukund on board as well.”

  • Last date for entries is 31st January

    IAA and AFAA announce 14th Olive Crown Awards

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) along with the Asian Federation of Advertising Associations (AFAA) announced the 14th edition of the widely acclaimed Olive Crown Awards.

     

    Said Avinash Pandey President IAA: “These awards have grown from strength to strength. They salute those professionals in our industry who not just nurture the brands they advertise but also nurture Brand Earth.”

     

    Added Srinivasan Swamy Chairman AFAA: “Launched initially at the GoaFest in April 2011, these awards have always signified intra-industry cooperation and collaboration. I am glad the response to these awards has been steadily growing from AFAA member countries across Asia”.

     

    Said Janak Sarda, Chairman Olive Crown Awards Committee: “For such meaningful work, there is no entry fee. The awards will be judged by an elite creative jury and presented in Mumbai in the first half of April. The wonderful creatives for the Call For Entries campaign have been made by Vallabh Yeolkar, Senior Creative Director Madison Loop”.

     

    Entry information: https://ocawards.awardor.com

     

  • The awards presentation ceremony will be held in Mumbai on 5th.April 2023

    IAA Olive Crown jury announced

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) announced its jury to judge entries received for the Olive Crown Awards this year.

     

    Avinash Pandey
    Avinash Pandey

    Said Avinash Pandey, President, IAA India: “The Olive Crown Awards are in their 14th year now and have been widely acclaimed. It is befitting that these meaningful awards are judged by a stellar jury including Bobby Pawar, Chairman, Chief Creative Officer, Havas Group India; K V Sridhar, Global Chief Creative Officer Nihilent Hypercollective, Nihilent Ltd; Garima Khandelwal, Chief Creative Officer , Mullen Lintas; Raj Nair, CEO & Chief Creative Officer, Madison BMB & Carlton D’Silva, Co-Founder, Musemakers & House of Awe.”

     

    Janak Sarda

    Added Olive Crown Awards Chairperson Janak Sarda: “The fact that most of the distinguished jury members have judged these awards multiple times is a testimony to the value of the Olive Crowns. I am also very happy that we have received entries from all over India, as well as from Bangladesh, Nepal, Romania and Indonesia.”

     

    The awards presentation ceremony will be held in Mumbai on 5th.April 2023.

     

  • The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai

    Olive Crown Awards presented

    By Our Staff

     

    (L-R) Megha Tata, President, IAA India Chapter; Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism & Srinivasan K Swamy, Immediate Past Chairman & World President, Chairman, Presidents’ Council IAA Global

     

     

    Grammy Awardswinner Ricky Kej at the event

     

    The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai. The awards acknowledged the work of those individuals and corporates who drove the message of sustainability or ‘green advertising’.

     

    A jury comprising leading lights such as Bobby Pawar, Chairman & Chief Creative Officer, Havas Group; Tista Sen, Regional Creative Director- South Asia, Wunderman Thompson; Carlton D’silva, Co-founder, House of Awe and Raj Nair, CEO & Chief Creative Officer, Madison BMB, shortlisted the winners through a rigorous process.

     

    Jury members being felicitated

     

    The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru Jaggi Vasudev for his ‘Save Soil’ movement and his new endeavour of a 100-day motorcycle journey to spread awareness about soil degradation.

     

    Members from Isha Foundation received the trophy on behalf of Jaggi Vasudev

     

    Chief Guest and Maharashtra’s environment and tourism minister Aaditya Thackeray spoke about the state government’s efforts of adding 24 new conservation reserves in Maharashtra and 15,000 hectares of wet land for protection.

     

    Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Warner Bros. Discovery:  “The IAA Olive Crown Awards are more than just awards, they are a manifestation of all our thoughts with regards to Brand Earth. They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is, a true force for good and that is why we decided to support ‘Save Soil’. I really hope that IAA India Chapter continues to take on one good cause every year and use the magic of Marcom industry to amplify that cause.”

     

    Megha Tata, President, IAA India Chapter

     

    Added Pradeep Dwivedi, Chairperson IAA Olive Crown Awards: “The Olive Crown Awards have been an event, an honour, a recognition for over a decade with a lot of love to celebrate media, communications, marketing, and advertising to work towards sustainability. It is rightly said that we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation. It is a massive responsibility that we as an industry continue putting efforts towards sustainability.”

     

    Pradeep Dwivedi, Chairperson IAA Olive Crown Awards

     

    Chirag Rural Development Foundation & People for Animals Wildlife Rescue and Conservation Centre both get Gold in the category ‘Green NGO of the Year’.

     

    Team Chirag Rural Development Foundation receiving the trophy

     

    The Young Green Crusader of the Year was awarded to Harshvardhan Joshi, an Indian mountaineer from who climbed six mountains of 6000 meters and above in his mountaineering career which started in 2016. Joshi reached the summit of Mount Everest in May 2021 in the most sustainable way possible keeping his carbon footprint to a minimum. He said that ” When I decided to climb Everest, sustainability was not an option but it was the only option to go for.”

     

    Young Green Crusader of the Year was awarded to Harshvardhan Joshi

     

    Shreerang Charitable Trust bags 6 awards

     

    As an Olive Crown Initiative, IAA along with AAFA is supporting the global Save Soil movement launched by Sadhguru to address the relatively unknown but critically important issue of soil degradation. Entries were invited for creative campaigns/ideas to spread awareness about this global problem. An eminent jury comprising, Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman McCann Asia Pacific; Amer Jaleel, Group CCO & Chairman, Mullenlowe Lintas Group & Senthil Kumar, Chief Creative Officer, Wunderman Thompson South Asia judged the entries received for the Save Soil campaign.

     

    The joint winners were: Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB & Masumi Shrimankar from Fulcro.

     

    Rohan Joseph and Vallabh Yeolkar from Madison BMB receiving the trophy

     

    A film based on the winning campaign created by Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB has been produced by Zirca Digital Solutions and Pixel Party.The winning campaign will be run across media platforms with the cooperation of media houses.

     

    Winners list of IAA OLIVE CROWN AWARDS 2022

     

  • To save the earth from soil degradation

    IAA extends Olive Crown brand to protect environment

    By Our Staff

     

    The India chapter of the International Advertising Association (IAA) is extending its widely acclaimed Olive Crown brand to raise awareness about the urgent need to save the soil of our planet from degradation.

     

    Says Megha Tata, President IAA: “The Olive Crown Awards are 12 years old. They have been hailed and accepted as the gold standard in an area where sustainability and creativity converge. The IAA has decided to extend the Olive Crown brand and take up urgent issues relevant to the environment. As a part of this, we are supporting the global Save Soil movement being launched by the Isha Foundation. I am happy that the Asian Federation of Advertising Associations (AFAA) is also on board with us in amplifying this important message.”

     

    Added Srinivasan Swamy, Chairman AFAA: “This is a little known but huge global problem. Top soil erosion and the depressed food production arising out of that, concerns us all. AFAA is happy that IAA is taking up this important communication need and we are happy to be part of it.  AFAA has been associated with the Olive Crown Awards for many years and the response to the awards from across Asia has been good. I am sure AFAA members will step up and send good entries for this issue as well.”

     

    Said Pradeep Dwivedi, Chairperson Olive Crown Committee: “We are reaching out to our creative community and appealing to them to create a truly effective campaign that will be judged by an elite jury. The winning entry will be awarded on our Olive Crown awards night and will also be run across pan-Asian media. This new campaign to be awarded is a great addition to our annual Olive Crown Awards.”

     

  • Minister Aaditya Thackeray was chief guest

    IAA presents Olive Crown Awards

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) hosted the 11th edition of the Olive Crown Awards 2021, last Friday in Mumbai. The

     

    Selecting the awards was a a jury comprising Bobby Pawar, Chairman & Chief Creative Officer, Havas India; Josy Paul, Chairman & Chief Creative Officer, BBDO India; Tista Sen, Regional Creative Director, Wunderman Thompson South Asia; Carlton D’silva, Co-founder, House of Awe and Kaushik Roy, Advisor, Reliance Industries Ltd.

     

    The awards were presented across 20 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Aaditya Thackeray, Minister of Environment, Tourism and Protocol, Maharashtra government and the chief guest at the event for his efforts to save the Aarey Forest in Mumbai.

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Discovery Communications India: “In the last 11 years of Olive Crown we have seen campaigns and brands go from doing ‘something green’ to being vested in sustainability and we are glad that this is a platform to showcase work that can inspire.  One of the things 2020 taught us is that the Nature loved our lockdown! But we need to find this balance and co-exist every single day! And some of the campaigns we have seen this year, have presented this balance beautifully”.

     

    Added Neeraj Roy, Chairperson IAA Olive Crown Awards and Founder & CEO, Hungama Digital Media Entertainment:  “Over the next two decades, your entire customer base and your teams  – the talent you are hoping to attract will largely be millennials and Gen Z and we know that they rate a brand’s ethics and sustainability higher than ever before so it will be impossible and impractical to ignore these trends. Brands, media, advertisers, agencies and marketers, essentially the core of the IAA community, have always played a key role in communication for centuries and it is encouraging to note that brands here in India too are taking note and actions toward sustainability and a greener planet in their product offerings.”

     

    Heartbeat Creative Lab, Taiwan bagge four Gold & two Silver followed by Ogilvy with six Silvers at the Olive Crown Awards 2021. The ‘Green Campaign of the Year’- Gold was presented to Bhamla Foundation for their ‘Dhak Dhak Dharti’ campaign while IIFL Home Finance Ltd took away the ‘Green Brand of the Year’-Gold.

     

  • It’s the tenth anniversary of the awards

    Thackeray Jr & WPP CEO at Olive Crown Awards

    By A Correspondent

     

    The 10th Anniversary of the International Advertising Association (IAA) Olive Crown Awards will be held in Mumbai on March 3. Environment, Tourism and Protocol Minister Aditya Thackeray, WPP CEO Mark Read and Headspace founder Andy Puddicombe are scheduled to be present.

     

    Punit Goenka

    Said Punit Goenka President IAA India Chapter: “The Olive Crown Awards are very important because they are the only awards to celebrate creative excellence in communicating sustainability. And we have spared no effort to make the 10th Anniversary of these prestigious awards very special.”

     

     

    Megha Tata

    Added Megha Tata, Chairperson Olive Crown Awards: “This year the response has been very good – both from agencies as well as corporates. The Olive Crown Awards have always been run as a cause, so there were no entry fees charged and the attendance to the awards function is also strictly by invitation.”

     

     

  • There is also a new category for work done by an NGO in the green space

    Entries open for IAA Olive Crown Awards

    By A Correspondent

     

    The International Advertising Association (IAA) has invited entries for the 10th Annual Olive Crown Awards.

     

    Said Punit Goenka, President India Chapter of the International Advertising Association (IAA): “These awards are very meaningful. They bring the environment on top of the creative agenda for marketers and advertising agencies. They are also unique. In its tenth year now, the Olive Crown are the only awards of their kind in the region. Finally, it is a great example of a global body IAA working together with an Asian industry association, the Asian Federation of Advertising Associations (AFAA) to further a good cause.”

     

    Added Olive Crown Awards Committee Chairperson Megha Tata: “The Olive Crown awards need no introduction to the marketing and advertising community. They are the first and only awards that salute creativity in communication sustainability. This year we have added a few new categories, one for international advertising, which is essentially advertising created and run in Asia, outside India. AFAA have been a part of these awards for a long time and hence this category. There is also a new category for work done by an NGO in the green space. And finally there is an award for New Age Green Initiatives working in the space to reduce, minimise or manage whatever could be harmful to the environment. Keeping in mind the importance of the environment we are anticipating a very good response. And keeping in mind the green nature of this subject, no forms will be mailed out in any physical form.”

     

     

  • The ninth edition of the IAA India awards celebrating sustainability in advertising was held last Thursday

    Wunderman Thompson, Yes Bank & Mathrubhumi win big at Olive Crown Awards

     

    By A Correspondent

     

    Nine years ago, the India chapter of the International Advertising Association instituted the Olive Crown Awards for awarding created in sustainability and saving the environment as a whole.

    It was held as part of the Goafest 2011 edition, but went its independent way the following year. And hasn’t looked back ever since.

    The IAA India chapter has ensured that it raises the bar every year in the organising of the event. From Radio Club to St Regis to a very elegantly done venue at the ITC Grand Central last Thursday, the Olive Crown Awards is now part of the A&M calendar of events held every year.

    From sub-hundred-odd entries in the days of yore to some 230 this year speaks a lot about how much the industry respects the awards. The entries were vying for metals across 14 categories.

    Wunderman Thompson (eka J Walter Thompson) and The Social Street bagged four golds, with the former winning the Gold in Campaign of the Year, and the latter, the Silver.

    Yes Bank was awarded the ‘Green Brand of the year’ for its Yes Bank Natural Capital Awards and Conservation as the Mathrubhumi group was awarded the coveted ‘Corporate Social Crusader of the Year’ award for its various social initiatives.

    Here’s the list of winners of the 9th Olive Crown Awards:

  • The Chief Guest for the function will be Dr. Harsh Vardhan

    IAA Olive Crown Awards to be held on 18th April

    By A Correspondent

     

    The 9th edition of the Olive Crown Awards will be presented at a glittering ceremony on 18th April 2019 at the ITC Grand Central, Mumbai. The Chief Guest for the function will be Dr. Harsh Vardhan, Union Minister Environment, Forest and Climate Change, Government of India.

     

    Shri Devendra Fadnavis Chief Minister Maharashtra will be the Guest of Honor.

     

    Says Punit Goenka, President India Chapter International Advertising Association (IAA) and MD&CEO Zee Entertainment, “The Olive Crown Awards are the only awards in Asia to recognize and salute creative excellence in communicating sustainability. I am very proud that this Award is run as a cause. It really positions the entire communication industry in a very positive light. I look forward to congratulating the custodians of Brand Earth.”

     

    Adds Ashok Venkatramani Chairman Olive Crown Awards “The quality of the entries received was exceptionally high and the jury had a difficult time deciding on the winners. This Award has grown in stature every year and is the industry’s tribute to those marketers and advertising agencies who have followed a higher purpose.”

     

     

  • The seventh edition of the awards will happen at the Famous Studios in Mahalaxmi today (March 15)

    Olive Crown Awards to be presented today

    By A Correspondent

     

    The India chapter of the International Advertising Association (IAA) brings back its annual green property:the Olive Crown Awards. The awards will take place at the Famous Studios in Mahalaxmit oday, March 15 and will start at 7pm.The jury of the Olive Crown Awards 2017 was chaired by KV Sridhar of Hyper Collective and included includes Carlton D’silva of Hungama Digital Services, Sonal Dabral of DDB Mudra Group India, Malvika Mehra of Tomorrow Creative Lab and Raj Nair of Madison BMB.

     

    Speaking about the initiative, Neeraj Roy, President, IAA India Chapter said, “It is exciting to receive so many innovative campaigns as entries for the Olive Crown Awards this year, and we are glad to see that the vision behind this initiative is being taken forward with every edition. This year as well, we have had a tough time shortlisting winners during the Jury Meet. With 20 categories and an overwhelming response, we look forward to presenting the awards on Wednesday, 15th March.”

     

    Added K V Sridhar, Founder & Chief Creative Officer of Hyper Collective and Jury Chair of Olive Crown Awards 2017: “This year as well, we have received some exciting entries which has made our job that much more difficult. We have seen over the past 4-5 years that brands are doing well. Keeping that in mind, we can say that both, the brands and the agencies are committed to this cause.”