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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

Govind Pandey to join TBWA\India as CEO

Pandey was COO of McCann Worldgroup India until recently

Written by

By A Correspondent

Govind Pandey, who was COO of McCann Worldgroup India until recently, will be the new CEO of TBWA\India.

Pandey, who has had a 13-odd-year run at McCann was earlier with Ogilvy & Mather, JWT/Contract and Lowe after a PDGDM from IIM Bangalore.

TBWA Group India has been helmed by Vineet Bajpai since early last year when Shiv Sethuraman quit the agency.

Meanwhile, McCann is said to be making a senior hire to fill in the vacancy after Pandey has left.

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