MxMIndia

Tag: Govind Pandey

  • Alia Bhatt is brand ambassador

    TBWA\India creates campaign for JSW Paints

    By Our Staff

     

    JSW Paints, part of the US JSW Group, has launched its product campaign focusing on the Halo Aquaglo range.  JSW Paints Aquaglo is India’s first water-based paints for wood & metal surfaces with Germ Block Zn2+ion technology.

     

    The Aquaglo campaign brings the focus back on consumers’ overall health and well-being through the Bollywood star and JSW Paints brand ambassador, Alia Bhatt, as she urges consumers to #PaintKaGKBadhao. The campaign also includes well-known artist and stand-up comedian Atul Khatri and brings to life the mass hysteria related to any new idea.

     

    According to Anuradha Bose, Chief Marketing Officer of JSW Paints: “Following the successful disruption of our Any Colour One Price initiative, we are now delighted to launch our thoughtful product innovation, Aquaglo. It aims to change yet another convention in paints of using only ‘oil paint’ for wood & metal. Our new campaign draws consumers’ attention to the clear benefit of adopting a water-based Aquaglo range of paints for painting wooden doors, metal grills and other such surfaces in their homes. Paint Ka GK badhao is a clear call to action to make India sit up and choose wellness and comfort.”

     

    Speaking about the Aquaglo campaign’s attempt to change Indian paint consumers’ expectations, Govind Pandey, CEO, TBWA\India said, “Paint category has been dominated by the same market leaders for decades without any real challenger. JSW Paints is the disruptor that is questioning the status quo prevailing in the industry. It is also encouraging the end consumers to get more involved because only then they will discover the best solutions for themselves.”

     

     

  • To boost admissions in affordable Private Schools

    TBWA creates campaign for school edtech unicorn, Lead

    By Our Staff

     

    School EdTech Unicorn, Lead, has launched a high-decibel campaign across TV, Digital and BTL. The campaign comprises two TVCs – one focusing entirely on South India and the other on the rest of the country – that showcases the visible learning outcomes of students studying in Lead Powered Schools. The TVCs – conceptualised by TBWA and directed by filmmaker Nitesh Tiwari are being aired across multiple GEC and regional channels, and will be a part of Lead’s 360-degree campaign via outdoor, digital and BTL activation.

     

    Said Lead CMO Anupam Gurani: “The pandemic continues to impact all of us, especially those belonging to the lower economic strata. There are plenty of students who have not gone to school in the past 20 months and this has resulted in severe learning gaps. This is where Lead comes in. We are building India’s largest network of schools that provide International standard of education at an affordable price. Through this campaign, we want to help parents find the right Lead Powered School in their vicinity, thereby bridging student learning gaps and enabling parents to provide world-class education to their child, right in their hometown.”

     

    Added TBWA\India CEO Govind Pandey: “Lead is leading a movement in India to provide access to a world class education to as many kids as possible regardless of which town or city they are studying. We see many progressive and proud parents joining in and giving their kids the foundation that opens all kinds of possibilities for them in the future. This campaign reflects this and invites more and more parents to join this movement.”

     

  • …for their Herculean effort over the lockdown

    Lead pays tribute to school-owners…

    By Our Staff

     

    Edtech firm Lead has come up a digital film ‘Out of Syllabus’ that celebrates the efforts of ‘Future Line Workers’ – school-owners who acted as a mentor to teachers and an educator to students.

     

    Commenting on bringing alive a disruptive initiative, Govind Pandey, CEO of TBWA\India said: “During the pandemic, we have had so many unexpected and unsung heroes who went out of their way to help others. Passionate school owners who understand that education is important and that every child deserves a good one are also such heroes. They did what they could despite all the odds because they know that education makes a huge difference to the kids futures and we couldn’t let the pandemic impact that. We call these school owners Future-Line Workers.”

     

    Said Anupam Gurani, Chief Marketing Officer of Lead: “We partner with 2,000+ schools across India and we have seen first-hand the commitment of these school owners in educating their students during the pandemic. Our new  campaign, Out of Syllabus, is a salute to the indomitable spirit of all these future line warriors who have managed to create a seamless online learning environment by acting as an educator to students & a mentor to teachers.”

     

  • To create an “inspiring brand” for the EdTech firm

    TBWA & PHD win Lead School mandate

    By Our Staff

     

    Lead School, a K-12 EdTech player, has announced the appointment of TBWA and PHD, as its integrated creative and media partner. The mandate, won during a multi-agency pitch, will be managed from Mumbai.

     

    While TBWA will develop a strong communication, creative strategy and campaign for the brand across television, outdoor and digital media platforms, PHD will be responsible for media buying and planning focused on building a resilient digital footprint for the EdTech enterprise.

     

    Said Anupam Gurani, Chief Marketing Officer, Lead School: “TBWA and PHD are admired globally for their campaigns that are testimony to their disruptive and digital-first brand storytelling and creative thought process. We are confident that this synergy will create a strong brand story for Lead School which complements with our proposition of delivering a highly enriching and personalized educational experience to students, parents through our partner schools and teachers. We are excited to partner with TBWA and PHD in our journey of building Lead School as India’s most loved education brand.”

     

    Added Govind Pandey, CEO, TBWA India: “It is inspiring for us to partner with Lead School in creating a disruptive brand with the purpose that every child deserves an excellent education. We look forward to this journey together of fulfilling this vision.”

     

  • To manage the creative portfolio for its leading brand, Dixcy Scott

    Dixcy Textiles onboards TBWA as agency partner

    By Our Staff

     

    TBWA\India has partnered with Dixcy Textiles, to establish a distinctive brand voice and manage the creative portfolio for its leading brand, Dixcy Scott.

     

    Said Govind Pandey, Chief Executive Officer, TBWA\India: “With the revamped product line, Dixcy was looking for an agency partner to align the brand positioning of Dixcy Scott with their new vision and direction. The Indian innerwear category is highly competitive yet similar in messaging. We are thrilled Dixcy has entrusted TBWA\India to partner with them on this journey and create a bold and distinct new space for brand. We both see this as a fantastic opportunity to do some lovely breakthrough work for the brand.”

     

    Added Zoher Kapuswala, Head – Marketing, Dixcy Textiles: “We are happy to partner with TBWA\India on our journey to meet our vision for the Dixcy Scott brand. We see significant opportunities for growth, and we are confident that TBWA will help us create a compelling identity and voice for the brand that resonates with our customers. We welcome TBWA\India onboard and look forward to working with them.”

     

  • Appoints Vishwajit Vyas as head

    TBWA India launches data practice Weapon

    By Our Staff

     

    Advertising firm TBWA India has launched Weapon-the data practice designed to solve key growth problems and challenges CEOs grapple with. Weapon brings Disruptions alive with a mix of creativity and data to solve the growth profitability and efficiency challenge of today’s organisation in an increasingly complex and ever changing business

     

    Vishwajit Vyas
    Vishwajit Vyas

    Vishwajit Vyas joins TBWA India as head of Weapon, with immediate effect. Vishwajit  will be responsible for developing and delivering TBWA India’s data strategy, while working closely with the global collective leveraging TBWA’s unique capabilities to implement intelligence, thinking and execution across the marketing and advertising value chain.

     

    Said Govind Pandey, CEO of TBWA India: “TBWA is on a continuous journey to find new avenues through which we can deliver disruptive growth for our clients. Weapon is our way to be strategic partners to our clients throughout the value chain. Our cultural creative design-now combined with our expertise in data insights and execution critical in framing and answering the key growth questions that every CEO has.”

     

    Added Vyas: “The CEO a faced with a multitude of factors that are affecting brand performance and the changing customer needs. At TRWA we have an opportunity to use data to develop  thinking and solutions. The unique consumer centric point of view, entranced with a data driven thought process is a gamechanger in the industry and TRWA is well positioned to leverage this need effectively. I am excited to join TBWA to help fuel the level of innovation and strategic thinking we can offer our clients and finding opportunities to unlock growth using the power of dot.”

     

  • As Chief Strategy Officer

    Satish Krishnamurthy joins TBWA

    By Our Staff

    Satish Krishnamurthy
    Satish Krishnamurthy

    TBWA\India announced the appointment of Satish Krishnamurthy as Chief Strategy Officer, with immediate effect. Krishnamurthy steps into the role previously held by Subramanian Krishnan who is taking on a part time consulting role with the agency.

    Said Govind Pandey, chief executive officer, TBWA\India: “Satish is a leading strategist in India with global stature and knows how brands drive businesses growth in these times. We are delighted to have him on board as the agency is transforming and further evolving its operating system to DisruptionX.  We would also like to take this opportunity to thank Subu for his commitment and passion to drive our businesses forward and are delighted we will continue to benefit from his experience as he continues with the agency as a Consultant and Mentor.”

    Added Krishnamurthy: “Consumers don’t break down online and offline separately, it’s all an integrated experience for them. We have to create strategy to consider all moments of truth where consumer friction exists. If we build for the entire experience, we can deliver disproportionate outcomes for the clients.  I’m looking forward to returning to TBWA, their methodology and philosophy of Disruption is something I’ve valued since I first joined the Collective in NY in 2005.”

     

     

  • The campaign is titled #PaisonKoRokoMat

    TBWA launches IDFC MF campaign

    By Our Staff

     

    IDFC Mutual Fund just launched its first investor awareness campaign of the year – #PaisonKoRokoMat. The campaign is conceptualised and created by TBWA\India.

     

    Added Gaurab Parija, Head – Sales & Marketing, IDFC AMC: “The central thought of the campaign #PaisonKoRokoMat draws inspiration from our lives where inertia is an impediment to our growth and sometimes reflects in the way we allocate our money. What we are trying to bring out through the campaign is a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions.”

     

    Said Parixit Bhattacharya, Managing Partner – Creative TBWA\India, Parixit Bhattacharya

    “This has been a lot of fun to create. The narrative is distinctive and it needed oodles of craft to bring them to life which Ayappa and his team served delectably. We hope this makes people smile while reconsidering their choice of investments and tilt the conversation in favour of mutual funds. There are many more executions across channels under #PaisoKoRokoMat and we are excited to see what it does in the market.”

     

    Added Govind Pandey, CEO of TBWA\India: “These ads charmingly nudge you to reevaluate your investment choices that you make almost by default.”

     

    Said Sanju Ayappa from Early Man Films: “Really enjoyed working on these films for IDFC Mutual Fund. They are quite bold and unique for the category. Especially, the casting.”

     

     

  • The film is titled ‘Har Rang Har Kisi Ka’

    TBWA creates ad JSW Paints with Alia Bhatt & Ayushmann Khurrana

    By A Correspondent

     

    JSW Paints has signed actors Alia Bhatt and Ayushmann Khurrana as brand ambassadors and is set to release its first ever TVC along with a marketing campaign featuring the duo that will be rolled-out across the company’s current markets in South and West India.

     

    The film ‘Har Rang Har Kisi Ka’, conceptualised by TBWA\India celebrates the diverse colours of the country and encourages India to #EmbraceEveryColour.

     

    Commenting on the new campaign, Parixit Bhattacharya, Managing Partner (Creative) of TBWA\India, said: “True beauty lies in the way we look at the world. This campaign makes the painting experience more than just about adding colours to homes. It’s about being able to embrace every colour by looking beyond labels. It puts an end to the divide and makes colours truly for all, one wall at a time.”

     

    Added Govind Pandey, CEO TBWA\India: “Colours have a special significance in India. It is a country of rich diversity that is celebrated by the language of a million colours. But over time, we have attached parochial meaning to these colours, putting them into the boxes of cast, creed, gender and emotion. This campaign aims to liberate colours from the narrow boxes that society has built around them. It tells the story of an India where all colours are meant for everyone. And what better duo than Alia Bhatt and Ayushmann Khurrana to carry this thoughtful message.”

     

    Said Parth Jindal, Managing Director of JSW Paints said, “At JSW Paints, we believe that being thoughtful is beautiful and our #EmbraceEveryColour campaign embodies this spirit. Our new campaign showcases the India we grew up in; a land of colours, resplendent with more colours than the rainbow. However, today these very colours discriminate and divide us. So we decided to give colours an entirely new dimension of unity and togetherness. We wanted thoughtful ambassadors to take this idea to an India that is getting younger and better every day. We believe Alia Bhatt and  Ayushmann Khurrana make a perfect duo to carry JSW Paints’ fresh message of unity.”

     

     

  • The microsite compiles insights from different perspectives – how consumer behaviours are changing

    TBWA launches microsite for marketers

    By A Correspondent

     

    TBWA India has launched a microsite that brings together Covid-19 insights. It has a variety of insights and thought starters for marketers to explore how to formulate their brand strategy in these critical times.

     

    The microsite compiles insights from different perspectives – how consumer behaviours are changing (culture), how marketing can navigate these uncertain times (possibilities), what interesting brand actions have been taken till date (actions) and what data tells us about what people are talking about online (social listening).

     

    Said Govind Pandey, CEO, TBWA India: “In this crisis of uncertain proportions, we are here to help businesses see an opportunity in these disruptive times.”

     

    To make the microsite comprehensive, it also has two more reports. First, an analysis on the various strategies already deployed by brands in India to react to emerging consumer behaviour. Second, an analysis of the conversations on COVID-19 across India to know what’s keeping locked-down India occupied.  Also, the microsite showcases some of the disruptive creative work released by TBWA clients, both locally in India and globally during this pandemic.

     

    Said TBWA\India Chief Strategy Officer, Krishnan Subramanian: “It is safe to predict that these are not normal times. Coming out of this virus situation, we Indians would be fundamentally different. It is important to get on top of what new values would Indian consumers embrace to make sure that our brands remain relevant as and when the recovery happens. Our microsite intends to help you do exactly that – stay on top of shifting consumer values.”

     

     

  • This is in line with its global agenda of adding further depth to the ‘Disruption’ framework

    TBWA India appoints Hari Krishnan as ED

    By A Correspondent

     

    TBWA India has announced the appointment of Hari Krishnan as Executive Director and Head of Delhi operations. He will also lead the agency’s Nissan United 3.0 transformation. Krishnan has spent over 27 years across agencies such as Zenith Media, JWT, Cheil, Grey, Bates and Ogilvy. He is said to have joined TBWA in April.

     

    Announcing Krishnan’s appointment, Govind Pandey, CEO, TBWA, said: “Hari joins at an exciting time when new-age leadership well-versed with creativity, media, digital, content and deep knowledgeable integration experience is a must. Hari’s rich and diverse experience will enhance TBWA’s unique offering and client partnerships to gain a greater share of the future.”

     

    On his role, Krishnan added in a statement: “The team at TBWA comprises a unique and diverse set of skills across data, digital, creative, tech and media. The added dimensions of data-led audience insights, powered by digital media innovation will supercharge our creative effectiveness. I am looking forward to this exciting opportunity”.

     

     

  • The ‘Blink to Speak’ campaign bagged a Grand Prix for Good along with a host of other awards at Cannes Lions 2018

    Grand Prix for TBWA heralds Good News on Day 2 @ Cannes

     

     

    By A Correspondent

     

    TBWA\India ‘Blink to Speak’ campaign bagged a Grand Prix for Good for the second consecutive year for India on Day 2 of the Cannes Lions festival for creativity.

     

    Blink to Speak has been created by TBWA\India for the Asha Ek Hope Foundation and the Neuro Gen Brain & Spine Institute. Said TBWA India CEO Govind Pandey to The Economic Times: “We believe in the power of disruptively simple ideas to make a difference to humanity. This was not done for awards. This was a heartfelt intervention from a team that genuinely wanted to help and make a difference.”  (Link: https://tbwacannes.com/blink-to-speak-asha-ek-hope-foundation-and-neurogen-brain-spine-institute-tbwaindia)

     

    Meanwhile, India had a fair day with awards. TBWA also bagged a Gold in Pharma. Meanwhile, DDB Mudra and Grey bagged Silvers fro Stayfree and Mahindra Rise and McCann Health bagged a Bronze for Kwality.

     

    Last year, McCann had bagged the Healthcare Grand Prix for Good for “Immunity Charm” for the Ministry of Public Health, Islamic Republic of Afghanistan.

     

    India has sent a total of 979 entries this year. Last year, the number of entries was 1227, which if one excludes entries from the Publicis Group and those categories that been deleted/ merged is 953.