MxMIndia

Tag: TBWA\India

  • Together with an anthem inspired by diverse colour range

    JSW Paints unveils digital campaign

    JSW Paints has unveiled a digital-first campaign to celebrate “crickets’ colourful spirit resonating across the country”. JSW Paints has partnered with six teams across the Indian Premier League (IPL) and its Women’s Premier League (WPL) franchisee.

    Said AS Sundaresan, Joint MD & CEO of JSW Paints: “Cricket is a sport that’s the heartbeat of India; it’s a way of life, a celebration of colours. By partnering with renowned teams in both the IPL and WPL, we not only expand our brand presence but also wish to be integral to the sport’s legacy. The JSW Paints anthem is our tribute to the way colours come together to make Cricket Spectacular – Rango ka Khel hai, Rangon ka Mel hai.”

    Govind Pandey, CEO, TBWA\India added: “The Anthem celebrates the unity in passion and love for the game of cricket in the diversity of the colours of fans and players of IPL and WPL. All colours are equal. Yet another beautiful thought from JSW Paints.”

    “Our anthem’s lyrics encapsulate the kaleidoscopic spirit of cricket, mirroring the vibrant range of JSW Paints. Just as cricket brings together players and fans of different teams, each having their unique colours, our diverse range of colours unites homes across India, infusing them with vibrancy and life. It’s a beautiful synergy that reflects the essence of both cricket and JSW Paints.” Russell Barrett, CCExpO, TBWA\India.

  •  The agency: TBWA\India

    JSW Paints digital film titled ‘Sundar Soch Ke Dekh’

    JSW Paints, part of the US$ 23 billion JSW Group, has unveiled its new ‘Think Beautiful’ digital campaign. It champions that real beauty resides in our thoughts and actions, notes a communique.

    Said AS Sundaresan, Joint MD, and CEO of JSW Paints: “Our Think Beautiful series of films show how being thoughtful can make our world much more beautiful. In this new Think Beautiful film, we bring out how today’s younger generation’s thoughtful and meaningful actions can help spread happiness around us and build a very inclusive society.”

    Added Govind Pandey, CEO, TBWA\India: “An inclusive gesture holds profound beauty, transcending boundaries and nurturing connections.”

    Said Russell Barrett, CCExpO, TBWA\India: “Think Beautiful is more than a baseline, it’s a platform idea. In this film we’ve explored yet another dimension of this platform and the transformative power of inclusivity, illustrating how even the smallest acts of kindness can catalyze positive change in society.”

  • He moves to TBWA from Adfactors PR where he led digital-first integrated creative mandates with the company and helped scale up its digital practice

    TBWA appoinst Ranjeev Vij as MD

    By Our Staff

     

    TBWA\India has appointed Ranjeev Vij to the role of managing director, Nissan United 3.0 and Executive Director north, with immediate effect. In his new role, Vij will be tasked with further elevating the impact of the Nissan United team, along with “driving an ambitious growth strategy for the agency”. He moves to TBWA from Adfactors PR where he led digital-first integrated creative mandates with the company and helped scale up its digital practice.

     

    Speaking on Vij’s appointment, Govind Pandey, chief executive officer at TBWA\India said: “Having someone with Ranjeev’s unique blend of expertise in the intersection of consumer experience, technology, data, and design will only further accelerate our ambition to be the leader in total brand experience and disruptive thinking. We look forward to what will be a very exciting year for the team and the business.”

     

  • To help deliver disruptive brand experience solutions for its clients

    TBWA\India appointed Russell Barrett as CCEO

    By Our Staff

     

    Russell Barrett
    Russell Barrett

    TBWA\India has appointed Russell Barrett to the newly created position of chief creative experience officer, a further nod to the agency’s commitment to delivering disruptive brand experience solutions for its clients.

     

    Previously at BBH India, Barrett brings close to 27 years of experience creating some of the markets most impactful work for brands like Abbott, Google Chrome, Red Bull, Audi, Skoda, Uber, Mahindra Racing, Marico, UNIQLO and Johnny Walker to name a few.

     

    Barrett will be charged with setting the creative vision and delivering TBWA\India’s total brand experience approach to the agency’s portfolio of clients. Barrett will work closely with the key management team in India and the global creative leadership to drive the global ambition for TBWA’s creative product.

     

    Said Govind Pandey, chief executive officer: “There is a need to deliver modern brand experiences to our clients, and I’m confident Russell will elevate our disruptive creative thinking that our environment and our clients demand. His depth of experience and varied skill set will sharpen our creative thinking and deliver ongoing value across the entire brand experience for our clients.”

     

  • Salutes parents in campaign

    TBWA India creates campaign for Lead school edtech

    By Our Staff

     

    Lead, the school edtech company, has launched a new digital campaign that acknowledges the selfless efforts and aspirations of parents for their children.  Conceptualised and produced by TBWA India, Lead’s latest digital film ‘#SaluteToParents’ is directed by Piplu Khan of Potlibaba Media House.

     

    Said Anupam Gurani, Chief Marketing Officer, Lead: “A parent does whatever it takes for their child’s growth and seeks nothing in return except for their children to be happy and successful.  LEAD’s #SaluteToParents campaign is an ode to parents who make myriad sacrifices each day to ensure the very best for their children.  A parent’s journey is a marathon, not a sprint; and LEAD salutes the contribution of parents towards shaping a future generation of confident and successful individuals.”

     

    Added Parixit Bhattacharya, Managing Partner, TBWA\India: “There is an old saying, ‘Parents are the bones on which children cut their teeth.’ Such is the incomparable sacrifice parents make to bring up their children. With this film, LEAD sends out a hug to all the parents in the country who silently make sacrifices every day to make their children wake up to a better future.”

     

  • Alia Bhatt is brand ambassador

    TBWA\India creates campaign for JSW Paints

    By Our Staff

     

    JSW Paints, part of the US JSW Group, has launched its product campaign focusing on the Halo Aquaglo range.  JSW Paints Aquaglo is India’s first water-based paints for wood & metal surfaces with Germ Block Zn2+ion technology.

     

    The Aquaglo campaign brings the focus back on consumers’ overall health and well-being through the Bollywood star and JSW Paints brand ambassador, Alia Bhatt, as she urges consumers to #PaintKaGKBadhao. The campaign also includes well-known artist and stand-up comedian Atul Khatri and brings to life the mass hysteria related to any new idea.

     

    According to Anuradha Bose, Chief Marketing Officer of JSW Paints: “Following the successful disruption of our Any Colour One Price initiative, we are now delighted to launch our thoughtful product innovation, Aquaglo. It aims to change yet another convention in paints of using only ‘oil paint’ for wood & metal. Our new campaign draws consumers’ attention to the clear benefit of adopting a water-based Aquaglo range of paints for painting wooden doors, metal grills and other such surfaces in their homes. Paint Ka GK badhao is a clear call to action to make India sit up and choose wellness and comfort.”

     

    Speaking about the Aquaglo campaign’s attempt to change Indian paint consumers’ expectations, Govind Pandey, CEO, TBWA\India said, “Paint category has been dominated by the same market leaders for decades without any real challenger. JSW Paints is the disruptor that is questioning the status quo prevailing in the industry. It is also encouraging the end consumers to get more involved because only then they will discover the best solutions for themselves.”

     

     

  • BBDO, DDB Mundra Group and TBWA\India

    Three Omnicom agencies to host Portfolio Night 2022

    By Our Staff

     

    Three Omnicom agencies – BBDO India, DDB Mundra Group and TBWA\India – will be co-hosts for The One Club for Creativity’s global in-person Portfolio Night 2022 in Mumbai on June 2.   In addition, the agencies will co-host an online Pan-India Portfolio Night on June 1 for those outside of Mumbai.

     

    Established in 2003, Portfolio Night has long been recognised as the world’s largest advertising portfolio review programme.  This fast-paced evening of advice, networking and recruitment takes place in cities around the world on the same date to help the next generation of creative talent entering the industry.

     

    Said Kevin Swanepoel, CEO, The One Club for Creativity: “Portfolio Night is a unique global event that serves as a high-visibility opportunity for agencies and creative directors to give back to the industry by guiding the earliest steps of future copywriters, art directors and technologists.  We are very grateful to BBDO India, DDB Mundra Group and TBWA\India for working together to make this important global event possible in person in Mumbai and virtually for all of India.”

     

  • Highlights life changing impact of great body language

    TBWA\India launches new campaign for Dixcy Scott

    By Our Staff

     

    Dixcy Scott Innerwear for Men has launched new campaign ‘Body Language Jo Chha Jaye’. The campaign aims at showcasing superior product performance and the launch of diverse range of innerwear for men.

     

    Said Parixit Bhattacharya, Managing Partner, Creative – TBWA\India: “The modern man knows manhood is not a destination, it is a journey in self-improvement and acceptance. Dixcy Scott’s new positioning and irreverent work there of speaks to this desire. By birthing the Body Language Translator, the brand pulls away from all known tropes of male underwear advertising and shows what Disruption in a category truly means. Here’s to the transitional man being comfortable in his own skin.”

     

    Speaking about the new brand positioning and the concept of the campaign, Shekhar Tewari, Chief Category and Operations Officer of Modenik Lifestyle added, “With the launch of the three-part TVC, we have attempted to bring forth a fresh first-of-its-kind narrative in the innerwear endorsement segment. Drawing inspiration from consumer-insights and best-in-class integration of design and technology, the TVCs reiterate the brand’s principle of staying true to the consumer. We aimed at showcasing our varied product range, the interwoven benefits of comfortable innerwear on a person’s confidence levels and body language, and our transformed approach in brand positioning. While we are consistently working towards understanding and catering to our ever-evolving consumer needs, we are maintaining a seamless balance and precedence of both functional and emotional pay-offs.” Modenik Lifestyle Pvt. Ltd. is the post-merger entity of Advent International’s portfolio companies Dixcy Textiles Pvt. Ltd and Gokaldas Intimatewear Pvt. Ltd; the parent company of brand Enamor.

     

  • To boost admissions in affordable Private Schools

    TBWA creates campaign for school edtech unicorn, Lead

    By Our Staff

     

    School EdTech Unicorn, Lead, has launched a high-decibel campaign across TV, Digital and BTL. The campaign comprises two TVCs – one focusing entirely on South India and the other on the rest of the country – that showcases the visible learning outcomes of students studying in Lead Powered Schools. The TVCs – conceptualised by TBWA and directed by filmmaker Nitesh Tiwari are being aired across multiple GEC and regional channels, and will be a part of Lead’s 360-degree campaign via outdoor, digital and BTL activation.

     

    Said Lead CMO Anupam Gurani: “The pandemic continues to impact all of us, especially those belonging to the lower economic strata. There are plenty of students who have not gone to school in the past 20 months and this has resulted in severe learning gaps. This is where Lead comes in. We are building India’s largest network of schools that provide International standard of education at an affordable price. Through this campaign, we want to help parents find the right Lead Powered School in their vicinity, thereby bridging student learning gaps and enabling parents to provide world-class education to their child, right in their hometown.”

     

    Added TBWA\India CEO Govind Pandey: “Lead is leading a movement in India to provide access to a world class education to as many kids as possible regardless of which town or city they are studying. We see many progressive and proud parents joining in and giving their kids the foundation that opens all kinds of possibilities for them in the future. This campaign reflects this and invites more and more parents to join this movement.”

     

  • This report guides marketers on how the culture of learning and education is being re-written for the future

    TBWA\India studies new education syllabus

    By Our Staff

     

    TBWA\India has unveiled the education ecosystem in India, in its latest report, ‘The Progress Card of Education’. The report encapsulates how technological leaps, increasing investment in education, changing mindsets and new policies are leading to a paradigm shift in the education sector of India.

     

    According to a communique, the report is co-authored by Sanjana Jathar and Rajagopalan Narasimhan from TBWA\India and it captures how the traditional idea of schooling is being de-templatised and roles of key stakeholders are becoming more dynamic and demanding than ever. It also sheds light on how learning is evolving out of rigid systems to democratised ones, that are mindfully breeding imagination, understanding and knowledge sharing.

     

    Said Rahul Megharaj, AVP Strategic Planning, TBWA\India and editor of the report: “Until a few years ago, schooling was simply about walking into a four walled classroom and learning a predetermined syllabus from standard textbooks which were common for all. However, as a young parent myself, it is amusing to witness a variety of new, more interactive, entertaining and holistic methods of learning that are now emerging rapidly.”

     

    Added Satish Krishnamurthy, Chief Strategy Officer, TBWA\India: “I have always believed in the process of life-long learning and the advancement of edu-tech in past couple of years has helped even professionals like us to continue learning even decades after our graduation. We are the sole decision makers of our our education as the leash of learning is now in the hands of the learner. I believe, we are rapidly detaching from age-old pedagogy and we are witnessing a sort of sequel of traditional schooling in India.”

     

  • …for their Herculean effort over the lockdown

    Lead pays tribute to school-owners…

    By Our Staff

     

    Edtech firm Lead has come up a digital film ‘Out of Syllabus’ that celebrates the efforts of ‘Future Line Workers’ – school-owners who acted as a mentor to teachers and an educator to students.

     

    Commenting on bringing alive a disruptive initiative, Govind Pandey, CEO of TBWA\India said: “During the pandemic, we have had so many unexpected and unsung heroes who went out of their way to help others. Passionate school owners who understand that education is important and that every child deserves a good one are also such heroes. They did what they could despite all the odds because they know that education makes a huge difference to the kids futures and we couldn’t let the pandemic impact that. We call these school owners Future-Line Workers.”

     

    Said Anupam Gurani, Chief Marketing Officer of Lead: “We partner with 2,000+ schools across India and we have seen first-hand the commitment of these school owners in educating their students during the pandemic. Our new  campaign, Out of Syllabus, is a salute to the indomitable spirit of all these future line warriors who have managed to create a seamless online learning environment by acting as an educator to students & a mentor to teachers.”

     

  • To manage the creative portfolio for its leading brand, Dixcy Scott

    Dixcy Textiles onboards TBWA as agency partner

    By Our Staff

     

    TBWA\India has partnered with Dixcy Textiles, to establish a distinctive brand voice and manage the creative portfolio for its leading brand, Dixcy Scott.

     

    Said Govind Pandey, Chief Executive Officer, TBWA\India: “With the revamped product line, Dixcy was looking for an agency partner to align the brand positioning of Dixcy Scott with their new vision and direction. The Indian innerwear category is highly competitive yet similar in messaging. We are thrilled Dixcy has entrusted TBWA\India to partner with them on this journey and create a bold and distinct new space for brand. We both see this as a fantastic opportunity to do some lovely breakthrough work for the brand.”

     

    Added Zoher Kapuswala, Head – Marketing, Dixcy Textiles: “We are happy to partner with TBWA\India on our journey to meet our vision for the Dixcy Scott brand. We see significant opportunities for growth, and we are confident that TBWA will help us create a compelling identity and voice for the brand that resonates with our customers. We welcome TBWA\India onboard and look forward to working with them.”