By A Correspondent
Madison World has announced a senior level appointment of Arti Singh as Vice President of its retail unit – Madison Retail Paradigm, based in Mumbai
Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH: “Media has now become a force at the point of retail more than ever before, be it in the online or physical world. We are therefore extremely excited to have Arti join the Madison Team to lead MRP in unleashing innovation at the coal face.”
Added Singh, on her appointment: “I am happy and delighted to be a part of the Madison World. Coming from retail design, strategy and shoppers marketing background I look forward to grow the brand MRP with my years of experience and expertise in the field.” Before joining Madison, Singh was heading Dentsu’s retail division.