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Tag: Vikram Sakhuja

  • Vikram Sakhuja is elected as Vice Chairman

    Shailesh Gupta to stay MRUCI chair, promises return of IRS

    The Media Research Users Council India (MRUCI) held its 30th Annual General Meeting (AGM) on Thursday, September 12. Shailesh Gupta, Wholetime Director, Jagran Prakashan Ltd will continue as Chairman. Vikram Sakhuja was announced as Vice Chairman.  Sakhuja takes over the mantle from Shashank Srivastava.

    New members have also been appointed to the Board of Governors:

    1. Jayant Mammen Mathew, Director, MM TV Ltd.
    2. Partho Banerjee, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Ltd.
    3. Pratap Govind Pawar, Chairman, Sakal Media Pvt. Ltd.
    4. Tejas Apte, Head of DMC and Media- South Asia, Hindustan Unilever Ltd.
    5. Vikram Sakhuja, Partner, Group CEO- Media & OOH, Madison Communications Pvt. Ltd.

    Said Gupta: “The past four years have presented us with unique challenges, but with perseverance and collaboration, we are now ready to resume the IRS Study. The commitment of our Technical Committee and Board members has ensured that we can move forward with a cost-effective solution, without compromising on the quality of the study. We deeply appreciate the unwavering support from our members during these trying times, and we are confident that together, we will soon realise our shared vision.”

    Said Sakhuja on his appointment: “It is a privilege and an honour to be elected as Vice Chairman of MRUC. I am grateful to the MRUC Board for this opportunity. We have a wonderful MRUC Secretariat and a committed and talented Technical Committee. We are committed to bringing back IRS as the Country’s definitive and most credible establishment survey in the coming months.”

  • Patil will report to Vikram Sakhuja

    Pallavi Patil back with Madison Media as VP – insights & strategy

    Pallavi Patil
    Pallavi Patil

    Madison Media, a unit of Madison World, has announced the return of Pallavi Patil as Vice President – Insights & Strategy. In her new role, Patil will report to Vikram Sakhuja, Group CEO of Madison Media & OOH.

    Said Sakhuja on the appointment: “We are thrilled to welcome Pallavi back to the Madison family. Her extensive experience and strategic expertise will be instrumental in driving innovation and delivering exceptional value to our clients.”

    Added Patil: “I am excited to rejoin Madison Media and look forward to contributing to our clients’ growth and success through data-driven strategies and insights. It feels wonderful to be back and collaborate with such a talented and dedicated team.

  • Instrumental in building the Branded Content and Content Marketing advertising vertical

    At Mates: Enter: Kumar Siddharath, Exit: Sooraj Bhalla

    By Our Staff

     

    Kumar Siddharath
    Kumar Siddharath

    Madison Media has just announced that the agency has appointed Kumar Siddharath to lead its entertainment unit, Mates. Mates will be integrated within Madison Media and will focus on brand solutions including in-film associations, celebrity associations, and other ancillary services related to entertainment, content and branding. Siddharath will report to Vikram Sakhuja. Former Founder & CEO of Mates, Sooraj Bhalla has decided to pursue other interests.

     

    Bhalla was responsible for steering the company towards gaining industry leadership position and post his 17-year journey with the organisation, he sets to complete his term on December 3, 2021.

     

    Having started his career as an assistant director to Rajkumar Santoshi, Bhall worked on blockbuster projects like Andaz Apna, Damini, Ghatak and Barsaat. Further, he was Executive Producer of Hindi feature film – Shararat starring Abhishek Bachchan, Amrish Puri etc. After procuring prolific experience in content production and direction, his first independent venture – TeamWorks -was bought out by Balsara to create Mates.

     

    Sooraj Bhalla
    Sooraj Bhalla

    Said Bhalla: “So far, my focus has been to work towards driving impact for clients and touch an emotive chord with consumers with the power of content and communication. In this next chapter of my professional life, I am looking forward to taking these years of rewarding experience with Mates and continue delivering value through the various channels of communication in the content space,”

     

    With over 14 years of experience, Siddharath has worked with companies like Endemol, UTV, Viacom 18, Reliance Broadcast Network, Optimystix Entertainment, and other productions houses where he has produced big shows including Roadies and created AFPs for brands like  HUL, Hero, Idea and Woodland amongst other brands.

     

    Said Sakhuja: “I am excited to have Siddharath join our team and provide our clients’ brands content solutions and further strengthen our Madison Media offering, all under one roof.”

     

    Added Siddharath on joining Mates, “I am excited to join Madison and look forward to creating a lot of interesting brand solutions that help our premium roster of clients create magic and meet their business goals.”

     

  • The unit will house the Godrej Consumer Products account for traditional and digital media

    Saif Shaikh is now COO, Madison Media Pinnacle

    By Our Staff

     

    Saif Shaikh
    Saif Shaikh

    Madison Media has just announced the promotion of Saif Shaikh to Chief Operating Officer, Madison Media Pinnacle. The unit will house the Godrej Consumer Products account for traditional and digital media.

     

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “I am delighted to announce that we are promoting Saif Shaikh to COO – Madison Media Pinnacle. He will now lead the integrated remit of our key Client Godrej. Over the past few years Saif has consistently delivered on the biggest challenges given to him thanks to his hands on, passionate, inclusive and never say die approach. We congratulate Saif on his promotion.”

     

    Added Shaikh: “I’m happy to lead Madison’s foremost client, Godrej. I look forward to leading the integrated account and further strengthening the brand and helping it achieve its outcomes.”

     

  • To lead its Delhi office

    Abhik Banerjee is COO – Madison Media Plus

    By Our Staff

     

    Abhik Banerjee
    Abhik Banerjee

    Madison Media has announced the promotion of Abhik Banerjee to Chief Operating Officer, Madison Media Plus. He will lead the agency’s Delhi office.

     

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “Abhik, who has been acclaimed as a Client leader of the Year in our industry awards a few years ago, personifies the Madison spirit of undying client orientation, innovation, passion and executional brilliance. It is very satisfying when we can promote our internal talent to handle new challenges. I have full confidence in Abhik taking our Delhi office to new heights.”

     

    Added Banerjee: “I am excited and look forward to adding value to the organisation with my new role and additional responsibilities. I am thrilled to take on the challenges and opportunities it will bring.”

     

  • To help build brand

    Madison Media awarded the Daawat Foods account

    By Our Staff

     

    Madison Media has been appointed the agency for LT Foods Consumer Food Company for their brand ‘Daawat’. The account was won in a multi-agency pitch and will be handled by Madison Media Plus out of Delhi.

     

    Commenting on the development, Ritesh Arora, Head – India Business said: “Daawat, has multichannel marketing communications strategy to reach the consumers and we are happy to consolidate our media needs with Madison Media for an innovative and novel approach to brand building. We are aggressive in our growth strategy and hopefully this partnership will establish a brand salience for Daawat across the country.”

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “We are thrilled to have been awarded the Daawat account. Not only do we have the opportunity to convert a largely unbranded category, we also have the arsenal of a superior product with a rich legacy.”

     

  • Completes 75+ live virtual events

    Madison TurnT celebrates first anniv of Uplive

    By Our Staff

     

    Madison TurnT, the activation a unit of Madison World, has completed one year of its virtual digital experience platform, Uplive.

     

    Says Vikram Sakhuja, Partner & Group CEO, Madison Media and OOH: “While the pandemic brought with it challenges, the Madison TurnT team rose up to the challenge to bring alive a platform that paved the way for events to be conducted during the pandemic. Through UPLIVE, the team helped existing clients conduct product launches and interact with their customers while everyone was under a lockdown.”

     

    Added Sunny Vohra, CEO, Madison Turnt and Anugrah Madison: “I’m proud of the team as they rose to the challenge and created a platform for clients conducting complex virtual events, while executing them with ease. Over the year, the team has worked tirelessly to ensure smooth and successful events ensuring we cater to every minute detail of a brief giving the end user a complete experience of a virtual event, while at home.”

     

  • Will handle ATL responsibilities for the brand

    Madison Media appointed by MP Birla Cement

    By Our Staff

     

    Madison Media has been appointed by Birla Corporation Limited as its media AOR for MP Birla Cement. The agency will handle ATL responsibilities for the brand. The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

     

    On the partnership with Madison Media, Suvadip Ghosh Mazumdar, Vice President, Marketing of MP Birla Cement said: “We have travelled a distance in the last few years with launching and establishing brand MP Birla Cement. However this is a continuous process with a new set of challenges every year. We welcome Madison to partner us in our next leg of growth.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH: “We’re proud to be associated with one of the country’s largest cement manufacturer for their media requirements. We look forward to a great partnership.”

     

    Said Vandana Ramkrishna, Vice President, Madison Media Ace & Platinum: “Our integrated media strategy encompassing a rationalized mix of TV/Print/Activation/OOH that is needed to elevate the heritage brand was well-received by all at M.P. Birla Cement. We are extremely excited and proud to welcome M.P. Birla Cement into Madison World and look forward to cementing a perfect partnership with them in the years to come.”

     

  • Madison Media, a unit of Madison World has reported the winning of 23 new accounts in the last financial year

    Madison Media reports 23 new businesses in FY 2020-21

     

    By Our Staff

     

    Madison Media, a unit of Madison World has reported the winning of 23 new accounts in the last financial year. Amidst the nationwide lockdown and work from home, the new business wins amounted to a billing of $211 million as per Comvergence New Business Report published last month. The agency also received a top score of A+ in the Comp Pitches Report for 2020 by Recma.

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “When the going gets tough, the tough get going. As the pandemic impacted advertising spends profoundly we saw an opportunity to establish the link between media and marketing outcomes, and doubled down on our pitch efforts. The result – 23 wins! I am overwhelmed by the teamwork, spirit and smarts of our Madison family.”

  • The account was won in a multi-agency pitch and will be handled by the agency based out of Bengaluru

    Madison wins Media AOR for Lifestyle & Spar

    By Our Staff

    Madison Media Omega, a unit of Madison World, has announced that The Landmark Group has appointed the agency as its Media AOR for its brands Lifestyle and Spar. The agency will handle the entire media mandate, which includes print, TV, radio, outdoor and digital. The account was won in a multi-agency pitch and will be handled by the agency based out of Bengaluru.

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “The retail business is all about driving sales. We took the best of our diverse talent across Madison in pitching for the prestigious Landmark group. We are thrilled to get their mandate and look forward to partnering them to deliver growth in challenging times of the pandemic.”

     

    Added Dinesh Rathod, CEO, Madison Media Omega: “We’re very happy to partner with The Landmark Group for their 2 prestigious brands, Lifestyle and Spar in India. The Landmark Group has been in the market for years, building trust among its customers and we intend to further strengthen the brand’s popularity in the country.”

     

  • Vandana Ramkrishna, Vice President from Mumbai, to oversee Kolkata office

    Madison Media strengthens its Kolkata operations

    By A Correspondent

     

    Madison Media announced last Thursday that it has strengthened its Kolkata operations. Apart from her ongoing duties in Mumbai, Vandana Ramkrishna, Vice President, will also oversee the Kolkata office. Her key role for Kolkata will be to focus on strategy, digital, business development and ensuring access to Madison World practices of Trading, Analytics, Activation, Retail, OOH, Sports and Content.

     

    In Kolkata, the agency has clients like Bandhan Bank, Joy Personal Care and Ganesh grains, amongst others. With this new role, Ramkrishna will directly report to Partner and Group CEO Madison Media & OOH, Vikram Sakhuja.

     

    Speaking about her role in the Kolkata operations, Sakhuja said: “Vandana is one of our strongest Business leaders and I am delighted to give her the additional charge of Kolkata office as we make plans to strengthen our presence in the East.”

     

    Added Ramkrishna: “I’m delighted to be given the additional responsibility of overseeing the Kolkata operations over and above my current Mumbai portfolio, and look forward to creating a strong foothold for Madison in the Kolkata market.”

     

     

  • The account will be handled by Madison Media Plus out of Delhi

    Madison Media bags RSPL’s TV biz

    By A Correspondent

     

    Madison Media has announce that RSPL Group, the makers of Ghadi detergent, amongst other brands, has moved its TV business to the agency. This part of the TV business was previously handled by Wavemaker, a GroupM company. The account will be handled by Madison Media Plus out of Delhi.

     

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “Ghadi has been an inspiring Local Brand story that has grown only stronger as MNC brands have entered the market. It is a proud moment for Madison to partner with RSPL.” Added Rajul Kulshreshtha, CEO, Madison Media Plus: “We’re happy to have won the account of RSPL Group, a win that has emerged before the festive season begins. We look forward to a great association.”