MxMIndia

Tag: Madison Retail Paradigm

  • In this role, Sandeep will report to Haresh Nayak, Group MD – Posterscope – South Asia

    Sandeep Sawant to lead Hyperspace & Smart City at Denstu

    By A Correspondent

     

    Sandeep Sawant

    Hyperspace India, the shopper marketing agency under Dentsu Aegis Network, has appointed former Madison Retail Paradigm’s Deputy General Manager, Sandeep Sawant to lead the operations. In this role, Sandeep will report to Haresh Nayak, Group MD – Posterscope – South Asia.

     

    Sawant joins Hyperspace with close to 20 years of extensive experience in Shoppers Marketing, Retail Strategy and Solutions as well as Rural Activation. Prior to MRP, Sandeep was the Vice President at Costra Advertising.

     

    Commenting on his appointment, Nayak said: “We are delighted to welcome Sandeep to Hyperspace. The strategy to triple our business by 2020 was laid one year back, while we have ticked off certain plans to reach our goal, we will now be pushing more aggressively by diversifying our operations in rural markets, combining shoppers experience and implementation capabilities in smart city solutions and future proof our services by bringing in data and technology. With Sandeep’s expertise and skillset, I believe he’s the right fit to take our business ahead.”

     

     

  • She was previously heading Dentsu’s retail division before joining Madison

    Arti Singh joins Madison Retail Paradigm as VP

    By A Correspondent

     

    Arti Singh

    Madison World has announced a senior level appointment of Arti Singh as Vice President of its retail unit – Madison Retail Paradigm, based in Mumbai

     

    Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH: “Media has now become a force at the point of retail more than ever before, be it in the online or physical world. We are therefore extremely excited to have Arti join the Madison Team to lead MRP in unleashing innovation at the coal face.”

     

    Added Singh, on her appointment: “I am happy and delighted to be a part of the Madison World. Coming from retail design, strategy and shoppers marketing background I look forward to grow the brand MRP with my years of experience and expertise in the field.” Before joining Madison, Singh was heading Dentsu’s retail division.