MxMIndia

Tag: Madison World

  • To deliver an 'Xtra strong' 3D anamorphic outdoor campaign for Continental Xtra

    Continental Coffee teams up with Platinum Outdoor

    By Our Staff

     

    With a comprehensive Out-of-Home (OOH) campaign, Platinum Outdoor, a unit of Madison World, assisted Continental Coffee gain awareness.

     

    Speaking on the campaign, Raja Chakraborty, CMO, Continental Coffee said: “At Continental Coffee we believe in Innovation, be it our product or communication. This is an effort in the same direction”.

     

    Added Dipankar Sanyal, CEO, Platinum Outdoor & MRP: “The process of strategizing and executing Continental Coffee’s outdoor campaign on such a grand scale, especially in today’s ever-changing outdoor landscape, has been an extremely rewarding experience. Certainly, the campaign has been a tremendous success for the brand.”

     

  • To oversee creative, digital media & social media

    Madison Loop wins Oberoi Realty mandate

    By Our Staff

     

    Madison Loop, the digital arm of Madison World, has won the integrated mandate for Mumbai’s real estate major, Oberoi Realty. The agency will oversee creative, digital media, social media and performance marketing for the client.

     

    Speaking about the association Sarina Menezes, Head and Vice President – Brand Marketing and Corporate Communication, Oberoi Realty, said: “We are delighted to appoint Madison as our Integrated Creative Agency. Madison was selected after a thorough and competitive pitch process. We are confident their creative and digital solutions will add value to our marketing and communication strategy at Oberoi Realty.”

     

    Added Kosal Malladi, Vice President, Madison Loop: “Partnering with Oberoi Realty, a brand renowned for world-class luxury, extraordinary finesse and unparalleled design sensibility is a privilege. Building on our extensive experience in the real estate sector, with a focus on brand communication and digital marketing, we look forward to contributing to the company’s growth and further strengthening their position in the real estate space. We are thrilled to embark on this rewarding collaboration”.

     

  • He will also introduce the agency to new tools, concepts and workflows

    Madison gets Rob Norman as advisor for digital transformation of clients

    By Our Staff

     

    Madison Media has announced the appointment of well-known digital media specialist Rob Norman as an advisor to accelerate digital transformation at key clients.

     

    Norman was until recently Global Head of Digital at GroupM. He has also been CEO of GroupM, North America. Currently, he is an independent Board member at Piano, MiQ, Simpli.fi, Knotch, Zeotap and a few other digital-first companies.

     

    Rob Norman will offer advisory services to Madison’s top clients, and introduce the agency to new tools, concepts and workflows.

     

    Said Madison World Chairman, Sam Balsara: “We are delighted to have Rob join us as a strategic advisor in the digital transformation space and am sure he will add a lot of value to our teams and our clients. The advertising world has turned digital. India with a digital share of Adex at 40% tracks a little behind the global average of 55% and we hope with Rob’s help to offer world beating thought leadership to our clients.”

     

    Added Vikram Sakhuja, Partner and Group CEO, Madison Media & OOH: “I have had the privilege of working with Rob for many years and his insights, clarity of thought and approach to Clients’ businesses has been inspiring. I’m thrilled to be able to partner with him again in helping build the business of Madison’s Clients.”

     

    Said Norman on his appointment: “I have known Sam, Vikram and Madison for many years. I am a great admirer of the business and its leadership. Independent, entrepreneurial organizations are well placed to innovate with speed and agility. I am excited to spend more time in India, it’s a country I love and a country rich in opportunity.”

     

  • 'To help clients improve ROI'

    Manish Menon to head HR @ Madison World

    By Our Staff

     

    Manish Menon
    Manish Menon

    Madison World has appointed Manish Menon as Vice President of Human Resources. He will be based in the agency’s Mumbai office.

     

    Announcing the appointment, Sam Balsara, Chairman, Madison World, said: “We have a number of new initiatives planned for Madison to face the ever-changing environment we live in. Manish joins us at the right time and his agency experience will help him head the function effectively to even further help our clients improve ROI on their Brand investments.”

     

  • Sam Balsara to lead the Indian delegation to AdAsia ’23 Seoul

    By Our Staff

     

    Sam Balsara, head of the Indian-owned Madison World will be the Leader of the Indian Delegation to the AdAsia’23 at Seoul. The AdAsia, a property of the Asian Federation of Advertising Associations (AFAA) is scheduled from October 24th. to 26th. 2023.

    Sam Balsara is a veteran of many AdAsia’s.

     

    He has been honored by the Advertising Agencies Association of India (AAAI) with its Lifetime Achievement Award, and has been inducted into the International Advertising Association (IAA) India Chapter Hall of Fame as well as the Kolkata AdClub Hall of Fame.

     

    Said Balsara: “The AdAsia is the biggest event in Asia for the communications industry. There is considerable interest now since the last AdAsia that Indians could go for, was six years ago in Bali. The AdAsia’23 is an unmissable event for marketers, media and advertising professionals. I am confident that we will have a sizable delegation from India.”

     

    Adds Srinivasan K Swamy, Chairman of R K SWAMY HANSA Group, “I understand that the Korean Advertising industry and the AdAsia 2023 Seoul Organising Committee have taken special efforts to get speakers from several leading organisations across the world, in addition to leading companies in Korea like Samsung, Hyundai etc. Of course, we will also in for a treat to Korean culture and entertainment when we will get to see and hear more about K-Pop music, dance, and TV series.”

     

  • Polycab India, has become the official partner of the International Cricket Council (ICC)

    Polycab India is official ICC partner thanks to Madison Media & PMG

    By Our Staff

     

    Leading electrical goods company Polycab India has become the official partner of the International Cricket Council (ICC). Madison Media and Professional Management Group (PMG) consulted Polycab on this deal.

     

    ICC and Polycab’s association begins immediately and will cover all major ICC men’s and women’s events until 2023. This includes the ICC Women’s T20 World Cup in 2023, which will take place in South Africa; the ICC Men’s World Cup 2023, which will be held in India; and the ICC World Test Championship 2023, which will be held in England.

     

    On this announcement, Nilesh Malani, President and Chief Marketing Officer, Polycab India, said: “It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, partner with the International Cricket Council. The game is a passion for millions of fans worldwide and being driven by the same philosophy, we at Polycab understand the importance of connecting with our customers through their passion. We are happy to collaborate with Madison Media and PMG and leverage their unique strengths to deliver outstanding results for Polycab”.

     

    Added Sam Balsara, Chairman, Madison World on this association: “As Polycab embarks on a journey to build a Mega Brand in India, it has taken the right step of building a deeper association with Cricket. Ground sponsorship of ICC events create a certain aura for the Brand. And this year the ICC Men’s World Cup will also be held in India, which will increase the interest of Indians in the tournament. I have no doubt that Polycab will gain deeply by becoming the Official Partner of ICC.”

     

  • To handle the entire gamut of media

    Madison wins media AOR of Godrej & Boyce

    By Our Staff

     

    Madison Media Alpha, a unit of Madison World, has just announced the win of Godrej & Boyce integrated Media AOR. The account was won in a multi-agency pitch and the agency will handle the entire gamut of Media including TV, Print, Social Media, Digital, Performance Marketing, OOH and Activations.

     

    Speaking about the agency’s appointment, Mehernosh Pithawalla, Senior Vice President and Head – Brand and Strategic Insights, Godrej & Boyce said: “Madison World has been an industry leader in the realm of communications for several years, now. During the pitch, we observed a lot of synergies, brand resonance and a strong intent by the Madison team to work on Godrej & Boyce. We couldn’t have thought of a better ally to further business metrics and propel brand growth.”

     

    Commenting on this development Sam Balsara, Chairman, Madison World added: “My association with Godrej goes back to 1985, even before Madison came into being and I am delighted that Madison World has won this business in a competitive pitch and G&B has found our expertise and capabilities a cut above the rest and handed over the media AOR of this much respected Company to us. We look forward to growing their brands with our innovative and Client First approach.”

     

  • To drive digital growth and strategy

    HiveMinds hires Aayush Arora as VP in Delhi

    By Our Staff

     

    Aayush Arora
    Aayush Arora

    Hiveminds Innovative Market Solutions, a unit of Madison World, has hired Aayush Arora as Vice President – Client Success, at Gurugram.

     

    Said Jyothirmayee JT, Founder & CEO of HiveMinds: “We’ve been fortunate to add many large clients from Delhi/NCR in our portfolio over the last 1 year. Aayush’s deep digital understanding along with his experience in managing clients over the years, will help us in delighting our clients with innovation and account success.”

     

    Added Sam Balsara, Chairman and Managing Director, Madison World: “Delhi remains a key focus region for us. We’re reinstating our commitment to our clients by adding senior talent to drive digital growth and strategy. Following the recent return of Shobhit Gaur to Madison Digital in Delhi NCR, we are now adding Aayush to HiveMinds Delhi NCR to further strengthen our team capabilities in the region to exceed the demanding expectations of our growing client list.”

     

  • To boost business to next level

    Shobhit Gaur returns to Madison Digital

    By Our Staff

     

    Shobhit Gaur
    Shobhit Gaur

    Madison Digital, the digital unit of Madison World, has announced the return of Shobhit Gaur as Vice President. Gaur will report to Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha.

     

    Said Chinchankar: “We’re glad to have Shobhit back on board. Having worked with various categories, he brings a wealth of experience to Madison. I am confident that we will be able to take our work to the next level with new business and continue to delight existing clients.”

     

    Added Gaur: “I am excited to be returning to Madison Digital and look forward to contributing to the organization in my new role and responsibilities. Madison Digital offers me exciting challenges and opportunities as I look forward to unlocking our clients’ growth with data, technology, and talent.”

     

  • To boost digital growth

    Madison Digital partners with Glide Invest

    By Our Staff

     

    Madison Digital, the digital specialist arm of Madison World, has won the social media mandate for Glide Invest, an online financial planning platform.

     

    Said Pratik Oswal, Founder and CEO, Glide Invest: “We are impressed by Madison’s depth and expertise in the space and are excited to partner with them.”

     

    Added Kosal Malladi, Vice President, Madison Digital: “We are delighted to partner with Glide Invest and be a part of their digital growth journey. We are looking forward to doing some ground-breaking work together.”

     

  • Prior to joining Madison PR, he spent two-odd years at SPAG Asia and D Yellow Elephant as Chief Operating Officer

    Abhinav Srivastava is CEO, Madison PR

    By Our Staff

     

    Madison PR, a unit of Madison World, has just announced the appointment of Abhinav Krishna Srivastava as its Chief Executive Officer. He will be based in the agency’s Mumbai office.

     

    Prior to joining Madison PR, he spent two-odd years at SPAG Asia and D Yellow Elephant as Chief Operating Officer. Said Sam Balsara, Chairman, Madison World: “I am delighted to have Abhinav lead our very capable and experienced Madison PR team as CEO. Am sure he will take Madison PR to new heights and will add a lot of value to our client’s business.”

     

    On joining Madison and commencing his new role, Srivastava added: “I’m beyond excited to join Madison Public Relations and be a part of such a respected, mission-driven team of India’s leading homegrown agency group. I look forward to developing our business by building on established clients and finding new opportunities for growth. As communications domain has got revamped in the past two years, I believe Madison’s might and my multi-sectoral experience will help us expand our growth horizon and get into the big league!”

     

  • To handle digital performance targets

    Flipkart Health+ digital mandate won by HiveMinds

    By Our Staff

     

    HiveMinds, a the Bengaluru-based digital marketing arm of Madison World, has won the digital mandate for Flipkart Health+. The account was won after a multi-agency pitch involving several rounds of presentations. Flipkart Health+ is the healthcare foray of Flipkart, the Walmart group firm.

     

    As per the new mandate, HiveMinds will be responsible for the digital performance targets using all the available digital platforms and publisher networks.

     

    Said Arvind Charanyan V, Chief Business Officer, Flipkart Health+: “Post Covid, there has been an increase in demand for healthcare and wellness products across the country, which is currently underserved especially in the remote areas. We want to leverage technology in a way that strengthens the healthcare ecosystem and enables it to serve customers better by making accessibility to healthcare simpler even for those residing in distant areas of the country and contributing towards a healthier India. Digital as a medium has the reach with the customers and we’ve carefully selected HiveMinds for the experience and expertise they bring to the table.”

     

    Added Deepti Bhadauria, Chief Strategy Officer, of HiveMinds: “We’re proud to be associating with Flipkart Health+ by winning this highly contested mandate. I am sure that with our experience with the digital healthcare ecosystem, we will be able to take the Flipkart Health+ message across the country.”