By Our Staff
The Advertising Club has announced a partnership with marketing and communication management institute, MICA – The School of Ideas, for an online programme on Performance Marketing. Kickstarting in January 2024, the collaborative initiative is aimed towards empowering individuals with industry-relevant skills and knowledge through a specially curated leadership and management development module on Performance Marketing. The programme is designed to help experienced professionals as well as freshers develop contemporary need of the hour capabilities that employers are seeking in order to maintain their competitive advantage.
Speaking on the partnership with MICA, Rana Barua, President, The Advertising Club said: “The landscape of the MarTech industry is constantly evolving. With this programme, we aim to provide a platform for freshers and experienced professionals, and empower them to upskill their knowledge, thereby becoming industry ready. We believe this collaboration will foster learning, transform careers, inspire creativity, and ultimately elevate standards within our industry.”
Added Mayank Kumar, Professor at MICA: “At MICA, we unravel the intricate layers of Performance Marketing, offering a panoramic view of its evolution and strategies. Join our experts as they decode the dynamic marketing landscape, empowering your prowess in this ever-evolving field.”
It may be recalled that the Ad Club had also entered into an alliance with MICA in 2020 for a leadership training programme.