Jagran New Media’s fact-checking wing, Vishvasnews.com, has launched “Sach Ke Sathi: Seniors”, a media literacy campaign to help senior citizens learn how to detect online misinformation, protect themselves from deepfakes and access trustworthy news and information.
Commenting on the launch, the CEO of Jagran New Media, Bharat Gupta, said: “The collaboration between Vishvasnews.com, Google News Initiative (GNI), the fact-checking community, and MICA fulfils our objective to address the critical issue of media literacy specifically within the senior demographic, with a focus on digital safety and fact-checking. Built upon shared synergy, the 7th edition of Sach ke Sathi will enable us to collectively prioritize the advancement of media literacy among seniors and create a robust foundation for a digitally literate society. It has been our endeavour at Jagran New Media to follow the principles of diversity, equity, and inclusion (DEI) that underline our dedication to this important cause.”
Added Surabhi Malik, Google News Lab Lead in India: “Sach ke Sathi Seniors is a much-needed collaborative media literacy effort that will empower senior citizens with critical thinking skills, help them detect misinformation and also prepare them to tackle deepfakes. Mis and disinformation is a serious problem that clogs the information pipeline and prevents the flow of trustworthy & authoritative information, which is all the more crucial during elections. We are proud to support this collaborative initiative that will help participants better assess the credibility of information available online.”
Said Santosh K Patra, Associate Professor, Head of Media and Entertainment Management Area and Centre for Media and Entertainment Studies (CMES), MICA: “As the academic partner of Sach Ke Saathi Seniors, we see it as an opportunity to address the issue of digital information literacy with Vishvas News. We have designed a curriculum by adopting an interactive and learner-centric pedagogy that not only imparts knowledge but also fosters critical thinking skills to tackle the challenges of fake news, misinformation, disinformation and malinformatiom which is prevalent like a menace in our society today.”
The Advertising Club has announced a partnership with marketing and communication management institute, MICA – The School of Ideas, for an online programme on Performance Marketing. Kickstarting in January 2024, the collaborative initiative is aimed towards empowering individuals with industry-relevant skills and knowledge through a specially curated leadership and management development module on Performance Marketing. The programme is designed to help experienced professionals as well as freshers develop contemporary need of the hour capabilities that employers are seeking in order to maintain their competitive advantage.
Speaking on the partnership with MICA, Rana Barua, President, The Advertising Club said: “The landscape of the MarTech industry is constantly evolving. With this programme, we aim to provide a platform for freshers and experienced professionals, and empower them to upskill their knowledge, thereby becoming industry ready. We believe this collaboration will foster learning, transform careers, inspire creativity, and ultimately elevate standards within our industry.”
Added Mayank Kumar, Professor at MICA: “At MICA, we unravel the intricate layers of Performance Marketing, offering a panoramic view of its evolution and strategies. Join our experts as they decode the dynamic marketing landscape, empowering your prowess in this ever-evolving field.”
It may be recalled that the Ad Club had also entered into an alliance with MICA in 2020 for a leadership training programme.
82.5 Communications announces the appointment of Anirban Mozumdar as Chief Strategy Officer, based in Mumbai. He replaces Rishabha Nayyar, who has moved on from the agency to pursue his interest in academics.
An alumnus of MICA, Mozumdar has over 24 years of experience across India and the South Asian region, in agencies like Leo Burnett, Publicis, DDB, Y&R and ITSA. Over his career, he has worked extensively across the B2C, B2B and D2C sectors and on popular brands like P&G (Tide, Rejoice, Whisper), Nestle (Maggi, Nestea), Wrigley’s, Philips, Bajaj Auto, Indian Oil, Emami, Thums Up and Maruti Suzuki, among others.
Sumanto Chattopadhyay and Kapil Arora
Said Sumanto Chattopadhyay, Chairman & CCO: “I’m delighted to welcome Anirban aboard as our national strategy lead. His vast planning experience across categories and countries, his entrepreneurial ability and his understanding of behavioural science are just a few of the assets with which, I am sure, he will enrich our people and our brands.”
Added Kapil Arora, Co-Chairman and CEO: “Anirban has a love for the business that reflects in an almost immediate connection over stimulating conversations, passionate idea exchanges and loud laughs. We’re lucky to have a person of his pedigree and passion, join us, to partner our clients and the 82.5 family, in our growth journey.”
On his move to 82.5 Communications, Mozumdar said: “It is thrilling to be in the thick of brand-building and advertising in these fast-changing times. With a team that makes creativity potent with passion and grit. I am looking forward to working with Sumanto, Kapil and the entire team at 82.5 Communications, to build business and value for a really exciting set of brands.”
The Advertising Club and MICA has announced a Leadership Development Programme on ‘Data Science in Strategic Marketing & Management’ is aimed at driving learning and effectiveness in the category. Supporting the communication efforts of this initiative is Dentsu Webchutney, the Dentsu Aegis Network agency which has come on board as Creative Partner.
Speaking about the partnership, Partho Dasgupta, President, The Advertising Club: “The current global landscape has been challenging and every business strategy had to be adapted to the new digital order. In such a scenario it is critical that the young minds in the category upskill and are aligned to meet the changing demands of the advertising and marketing landscape – data analytics being one such important and defining marketing metric. The program curated in association by MICA and delivered by category thought leaders will play a key role in allowing young minds from the industry to develop an appreciation of the applications of big data analytics in marketing. It will aid in learning tools required to solve marketing problems through data science.”
Speaking about the initiative, Dr Preeti Shroff, Dean – MICA, said: “The programme curated together with The Advertising Club is critical in elevating knowledge level and expanding learning experiences of our young and creative advertisers and marketeers. The course will induct these young minds into the world of data mining analytics – now imperative to understand consumer trends, track impact and showcase effectiveness of every marketing effort. Data is the most important global currency at a time when ROI is being constantly measured in a rapidly changing world. This programme will empower young professionals with knowledge required to ensure effectiveness for their campaign and deliver return on every rupee and all other resources invested in marketing”.
Application information to be available soon at www.theadclub.com.
The Advertising Club and MICA – School of Ideas have signed a Memorandum of Understanding to to drive upskilling and enhanced learning opportunities for A&M industry persons. The MoU was signed Partho Dasgupta, President, The Advertising Club and Preeti Shroff, Dean at MICA.
Said Dasgupta: “The global Advertising and Marketing landscape has been continuously evolving – contemporary aspects like digital and social communication is center stage now. Like Advertising, analyzing consumer data and using it for profiling and recommendation is mainstream now with the success of Facebook, Netflix, Amazon etc. The association with MICA is critical in our effort to ensure that the category and its patrons continue to stay ahead of the curve and in tune with evolving trends that are currently driving the category, and will define its future growth trajectory. I am sure that MICA known for its academic ingenuity and renowned faculty will help further curate relevant and high impact programs that will help us achieve our objective of continuous learning
Added Shroff: “This is an exciting partnership and program for data science, artificial intelligence, machine learning, deep neural learning, marketing analytics, digital communications for the smart business strategy in a transformational world. We are facing challenging times where individuals, industries and organizations all have to evolve and adapt for risks management and business model development. Upskilling is critical and urgent for developing powerful analytical tools for spotting gaps, trends and patterns, and for business transformation. In such a scenario upskilling and relevant learning opportunities for individual growth and resultant category growth are essential. MICA values ongoing partnership with businesses and organizations across industry subsectors to ensure that academic excellence and business relevance are facilitated in curated learning and professional development programs. We are certain that programs developed under this partnership will bring significant value addition and learning enrichments to rising professionals in the Advertising and Media industry, and those constantly seeking new skills and knowledge.”
Veteran mediaperson Dr Bhaskar Das is reportedly moving out from the Zee group with effect from end-October 2017.Das joined the Zee group to helm Zee Media Corporation Limited and is currently President and Chief Growth and Innovation Officer of Zee Unimedia.
Although both Das and Zee PR were not available for a confirmation, reasonably reliable sources close to both the Zee group and Das have confirmed that Das is moving on after his five-year contract is due to expire next month.
Das exited Bennett, Coleman and Company Ltd (BCCL) in end-september 2012 after having worked for 32 years with the organisation. He joined BCCL as a management trainee in 1980 and worked his way up to be President from 2005. For a short while he also took on the additional responsibility of working with BCCL Managing Director Vineet Jain’s office.
Active in the advertising industry associations, Das has been President of the Advertising Club for four years and is currently an officebearer with the Ad Club and the IAA India Chapter. He is part of the Governing Council of MICA, Ahmedabad and is one of the few seniors in the marketing services domain with a PhD in marketing from Pune University. He is reportedly working on his second PhD in marketing.
Leading digital and social media agency WATConsult wrapped up the first edition of WAT’s your Big Idea (#WYBI) on Monday with 160 entries and more than 350 students participating across colleges. #WYBI was launched last month with the aim of providing a platform offering opportunities in the field of advertising and marketing.
Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.
Each brand associated with the competition shared a brief with the students pertaining to its target audience. While Jack & Jones wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increased their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication. LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.
Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult said, “I would like to congratulate all the winning teams. It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.â€
Sharing his views, Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network said, “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry.â€
Kushagra Gupta from the winning team on his team’s big idea said, “Our idea is called #SeriouslyCasual. There is a notion attached with the narrative of casual that it is worn only on leisure days and not productive days. We had to hit on that idea and tap on it to change the narrative of casual that casual can also be used for doing serious work. You can to a board meeting wearing casual on a Monday as well. Your clothing does not define your productivity.â€
We want to make it bigger next year: Rajiv Dingra
The ‘WAT’s Your Big Idea’ idea: I was at Cannes this year and I saw the Young Lions and felt that there is nothing like in India and I felt there is an opportunity to create an event that bridged the gap between institutes and brands and the world of advertising and digital advertising, that’s where we came up with this event. We are named WATConsult so the ‘Wat’ in ‘Wats your big idea’ is a brand play for us. Beyond that as we came up with the idea and we thought it sounded excellent and it would get people excited and that’s exactly how it did. Sometimes good ideas just need a small push and it snowballs into a big thing and that’s what has happened with this one.
160 entries in the first year: That just shows that there is a huge gap in the market when it comes to the bridge between colleges and brands and the bridge between where they are at college level and they have a hunger to prove themselves and clearly brands also believe in the power of youth and freshness of ideas. They want different people coming and giving them ideas.
We saw a lot of different entries in our first year itself. Of the 28 that got shortlisted, there were positive comments on more than 70% of them which also tells us that from a quality perspective they were fantastic and brilliant. The judges were not being lenient just because they are students, they gave a whole day to this event where they don’t give a whole day to an agency. Kudos to each of the institute for putting in the effort that they did and congratulations to the winner but overall I was happy with the way it turned out.
Plans for the event next year:Â We want to make it bigger. We want to do a preliminary round in the colleges, start a little early than we started this year, try and widen our net and bring it down to 20-25 top-notch entires and possibly look at giving this a video platform either on digital or television so that this kind of idea and reality format can be taken to a bigger platform as well.
Omnicom Media Group India in collaboration with MICA (formerly Mudra Institute of Communications), Ahmedabad has released a report titled What’s Next in 2016 – Top 10 Digital Trends in India. The report prepared by Omnicom Media Group India’s Innovation team covers the Top 10 trends for India in 2016, the implications for brands as well as predictions from platform providers like Google and Outbrain.
The Top 10 trends revealed in the report are:
1. India gets Mobile-ized
2. Commerce Everywhere
3. Story Rises Above the Medium
4. Moment Marketing breaks Silos
5. Rise of OTT Content
6. Social Moves into Walled Ecosystems
7. Internet scales up from Urban to Rural
8. Vernacular Content Rises
9. Internet of Me
10. Form vs Function in Wearables
Commenting on the report Avinash Jhangiani, Managing Director – Digital & Mobility, Omnicom Media Group India, said, “2015 saw consumers getting served up and spoilt by ecommerce start-ups with same-day delivery, 24/7 customer service and 365 days of mouth-watering discounts. This now leads to higher expectations in 2016 and requires brands to reimagine marketing for the new Indian consumer. While change is the DNA for start-ups, it is hard for well-established brands. To counter well-funded start-ups, established companies are being forced to let go of mass marketing channels and adopt digital for higher returns on investments. The trends report provides the necessary direction for brands across industries to invest in digital.â€
Guy Hearn, Chief Innovation Officer, Omnicom Media Group Asia Pacific said, “There are now so many touchpoints that channel-centric planning makes diminishingly little sense. Instead, we need to better understand both the consumer journey and the consumer experience – and plan with a focus on consumer experience. The marketing department now needs to break down silos to create a focus on better customer experience and product innovation. We do hope that the report inspires the industry for the year ahead.â€
Here’s an executive summary of the report:
2015 saw consumers getting served up and spoilt by start-ups with same-day delivery, 24/7 customer service and 365 days of mouth-watering discounts. These start-ups nailed customer experience and redefined marketing as we know it! This now leads to even higher expectations for 2016.
While change is in the DNAof start-ups, it is hard for well-established businesses. To counter well-funded start-ups, established companies are being forced to let go of mass marketing channels and adopt digital for higher returns on marketing investments.
Furthermore, as we continue to see consumers taking control of brands, companies now need to actively listen and engage with customers in moments that matter to them. Brands investing in content marketing are moving forward now, adopting an integrated media strategy with consistent, persuasive storytelling across channels.
Spends are therefore growing towards mobile, content, social and online video. Also with ecommerce now increasingly enabling the last mile transaction for brands, brands will now be able to develop more effective media and communication strategies for greater marketing funnel throughput.
These trends will lead to increased investments in programmatic media and data platforms for sustainable business benefits. In addition, as mobile internet penetrates further into rural markets, brands have opportunities to reach and engage consumers with OTT (over-the-top) and vernacular content.
It is time to put the customer at the centre (not media)and his/her journey hast to be well understood. It is no more the responsibility of the CMO alone to drive customer centricity in a company. Marketing teams now need to break down enterprise silos and integrate functions for better customer experience and product innovation.
Talentedge, a leading interactive learning solution companies, has collaborated with MICA to offer students an industry-first PG Certificate Programme in Marketing and Brand Management. The four-month programme has been designed by MICA to provide students a comprehensive view of various practical and applicable aspects of Marketing and Brand Management. Commencing on 28th October, 2015, it entails two hours of study on weekdays and includes lectures from eminent faculty and industry experts from India.
Aditya Malik, CEO & MD Talentedge commented, “With most companies in India or abroad, paying emphasis to how they market their brand in the dynamic environment, our one of its kind programme promises to bring a global perspective to understanding Marketing and Brand Management in the contemporary times we live in. The collaboration with MICA gives us the assurance and credibility to offer this programme to those aspiring to hone their professional expertise in this lucrative field. With the accessibility of the programme online, students can gain valuable knowledge on brand marketing and management practices irrespective of geographical location to sharpen their skill set and build future career prospects.â€
Students can enjoy a real classroom experience in a virtual environment with seamless technology and access the live online interactive lectures at a broadband connection of 512 kbps. The fully online programme offers a user-friendly technology interface that allows active interactions with fellow students and faculty.
Participants can also request for on-demand access to the recorded sessions, in case they miss the lectures. Talentedge’s cloud campus will be instrumental in delivering a superlative virtual learning experience by giving students access to programme presentations, projects, case studies, assignments and other reference material.
Graduates from a recognised university in any discipline from India and abroad as well as working professionals who aim to upgrade their industry knowledge can enroll for this programme. On successful completion of the programme, students will be awarded with a certificate from MICA.
Falguni Vasavada-Oza, Professor, MICA commented, “At MICA, we are extremely excited to launch the PG Certificate Programme in Marketing and Brand Management and our collaboration with Talentedge. Their interactive learning technology and the way they are approaching higher education in India is certainly going to change the face of education.â€
MICA has announced the appointment of Dr. Atish Chattopadhyay as the new Dean of the institute. Dr. Atish joins from S P Jain Institute of Management & Research, where he was a Professor of Marketing and Deputy Director in-charge of the 2-year PGDM (MBA). He is one of the young, dynamic, entrepreneurial and well rounded professionals in the area of management education in general and marketing in particular.
Dr. Atish successfully led the flagship two-year PGDM Program of SPJIMR for over five years. Over those five years, increased enrolment, maintained 100 per cent placements, expanded international student exchange, restructured curriculum, transitioned to semester system, enhanced alumni engagement, and submitted the program for accreditation by AACSB. Dr. Atish was instrumental in the launch of ‘Global Fast Track’, where all 240 participants enrolled in the programme undertake advance specialisation courses and projects in partnering top US B-Schools (Carnegie Mellon, Cornell, Darden and Purdue).
Dr. Atish played a key role in bringing innovations (like introduction of ‘Business Consulting Projects’ in 1st Year and introducing a minor specialisation in ‘Consulting’) and restructuring (introduction of semester system divided into clusters) the flagship 2 Year PGDM (MBA) program of SPJIMR as Deputy Director.
His current research interest is in the area of ‘Retail Shopper Marketing’. He has studied shopper behaviour in general trade retail covering South East Asia and Latin America. As a researcher and consultant he has advised the top management of MNCs in the areas of shopper marketing. One of his major consulting assignments was to develop the shopper marketing template for Johnson & Johnson, Asia Pacific.
He has been actively publishing and has presented papers in number of international conferences and published in various journals of repute. His research on emerging trends in Indian retail resulted in the paper titled “India’s Emerging Retail Systems: Coexistence of Tradition with Modernity” and was published in the Journal of Macro marketing.
Commenting on his appointment, Dr. Atish said “There are very few management institutions in India which are mission driven, well-differentiated and have a governance structure which is professional, with a global vision. MICA has the advantage of having all three in place. Globally, organisations across industries, today are seeking leaders who are customer-centric and yet can effectively communicate to all stakeholders and not only to customers. MICA is the only institution today which is poised to provide cutting-edge education to build ‘leadership through customer-centricity and communication’. For me, MICA is in alignment with what I believe in.â€
President & Director Nagesh Rao noted, “Dr. Atish joining MICA adds a layer of excellence in design thinking, a keen business acumen connecting practice with theory, and a leader in strategic marketing. MICA is now geared, along with the existing expertise, to march towards its 2020 vision of making it a global leader in strategic marketing and communication. We are delighted to have Atish be a part of the MICA family.â€
Many remember Atul Tandon as the hot Lipton Tea ‘Sher dil jawanon ke liye’ model who set a million hearts aflutter. There are others who remember him for his stints at Hindustan Lever, Bajaj Electricals, Cadbury (India) and also as Managing Director of JL Morrison (India). He was Mentor Professor at the Symbiosis Institute of Media and Communication till recently. But he’s most remembered for his stint as Director of MICA (eka Mudra Institute of Communciations) from 2001 to 2009. He passed away at the airport in London on Sunday, March 1, morning due to a cardiac arrest. We invited his former colleague Chandan Chatterjee to pay this tribute.
By Chandan Chatterjee
PAT is an acronym that to everyone connected with MICA translates uniquely to “the man who propelled MICA on its journey to greatness†(as stated by Prof. Rajneesh Krishna). Prof A S Kulkarni had laid out a solid academic foundation during his tenure as the previous Director (of MICA) and PAT maintained that aspect while he embarked on building Brand MICA and make it an institution with a difference.The change in focus and thrust at MICA initiated by PAT since taking over as Director in the early 2000 is still visible and the rest is history.
PAT was solely responsible for my getting into academics as a full-time career. Â I had been teaching a variety of marketing, strategy and process courses at several institutes of decent reputation on my spare time while working as a senior management professional. Having heard a lot about the marketing focus at MICA, I wrote to PAT and pat came the reply (pun intended) in less than 24 hours, requesting to meet him and his colleagues on campus at Ahmedabad for a chat.
I got the mandate to teach Advanced Marketing Management course in July 2006. The student feedback was high (actually way higher than the average). And, then PAT got into the serious business of convincing me to shift from my IT industry job at a fraction of the salary I was getting. And, given his charisma and the vision that he had for MICA he succeeded, when I joined MICA as a Professor in November 2007.
We worked closely on curriculum, delivery, academic systems and processes as initially I handled these responsibilities as the PGP Chairperson and later as Dean MICA. Over those three years, he supported the efforts to enhance the cafeteria-based offerings, supported the interested faculty members to get into detailing courses and areawise course approval processes, enhancement of the dissertation processes.
In summary, working with PAT meant a whole lot of free hand and a very long rope, if any at all. PAT operated on a 50% rationality and 50% gut-feel mode on most decisions. But, he would also let anyone convinced about a better way of getting things done have a try. And, a section of faculty felt that there really was no point in trying since “we were MICAâ€!
From the point of view of most who knew him, PAT oozed Charisma, charm and that unique blend of sophistication with a “Don’t give a damn attitudeâ€. Students would remember him as being open, fun, accessible, a friend and a father figure all rolled into one. As my ex-student Archita (Trisal) posted on my FB timeline yesterday:
It was no secret that Prof Chandan Chatterjee was a terror in our first semester at MICA. Before one such class of his, a bunch of students were found digging into their Kotlers for pre-reads. Prof Atul Tandan saw this and commented “Stop studying so hard! Go organize a festival, act in a play, go out and DO things. That’s how you’ll learn.” You don’t expect such words from the Director of a college, and that’s what made MICA a balanced, fun, open and genuinely cool place to be at. We carry that camaraderie, the spirit of working well in teams and the want to enjoy our careers from a man who ridiculously enjoyed every day of his life.
Yet he would also talk to members of visiting delegations from foreign universities (and many visited) about the rigour and innovative pedagogy at MICA, citing the same “terrorising†act, and detail the recent enhancements in the academic systems and processes! Permitting multiple points of view to co-exist was a great trait in PAT!
Prof Anita Basalingappa sums it up on her recent FB post as “PAT touched a chord with everyone of us irrespective of the agreements, differences and strained and comfortable relationship shared. It was hard not to get mesmerized by him.â€. It’s the mix of emotions that he generated and the love and affection simultaneously, is what made PAT unique.
I am certain that many of the ideas that we discussed across the years have been implemented and made a difference. PAT was also closely associated with the turnaround that we did at SIMC Pune, where he was our Mentor Professor. The new branding approach, the inspiration behind our new logo, and positioning all have his contribution and thought built into them. In our curriculum discussions, he would always come out with forward-looking questions that would set the thinking rolling along a new path, for some specific course. And his contacts among industry professionals were simply phenomenal. I do not recall attending a meeting with PAT where he did not dazzle! I learnt a lot from PAT between 2007-10 at MICA and then again when he was a Mentor Professor for us between 2011-13 at SIMC Pune.
PAT will live on through Brand MICA! And also SIMC Pune and every other academic system he has worked closely with. To me PAT was and will always be a legend and it was a privilege knowing and working with him closely. It will be huge loss to me personally! RIP PAT. Our loss will be the gain up there!
Chandan Chatterjee is Director SIMC Pune, and Dean Faculty of Media, Communication & Design at Symbiosis International University. He is available at Chandanc22@yahoo.co.in
DDB-U@MICA, a learning institution responsible for educating varying levels across the DDB Mudra Group has launched in India. Working along with MICA Ahmedabad, the DDB Mudra Group has just concluded two key Career Development and Engagement Programs. A three day MDP (Management Development Program) and a unique three day IMP (India Management Program), for its current and future leaders.
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Through the two programs, which were held in MICA, Ahmedabad from the 23rd 29th January 2015 , DDB Mudra Group mid and senior level leadership were taken through bespoke programs addressing specially identified operational challenges and opportunities, designed to deliver on its ‘People First’ culture.
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The 3-day MDP course was a hands-on, interactive, skill-building learning experience, loaded with tools and best practices to help one create a management toolbox that enables one to handle the most difficult of management challenges. All of the case studies, tools, techniques and exercises used in the program were based on extensive leadership and management research and real-life agency issues. The program was led by Nigel Beard, Trainer & Facilitator, DDB Worldwide, based at Adam & Eve DDB in London. Nigel has been with DDB for over 30 years, he lectures and tutors at London¹s University of Westminster, is a Member of the UK Institute of Practitioners in Advertising (IPA).
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Said Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group,†Being a ‘People’s first organization’, we are thrilled to launch DDB-U to India to reinforce the organizational hierarchy of ‘People, Product, Profit, in that order’ with our employees. Through these programs we have been able to enhance the skillsets and leadership quotient of around 60 of our talented and dedicated colleagues. All in a period of one week. This is just the beginning.”
The Advertising Club and MICA – School of Ideas have signed a Memorandum of Understanding to to drive upskilling and enhanced learning opportunities for A&M industry persons. The MoU was signed Partho Dasgupta, President, The Advertising Club and Preeti Shroff, Dean at MICA.
By Chandan Chatterjee
DDB-U@MICA, a learning institution responsible for educating varying levels across the DDB Mudra Group has launched in India. Working along with MICA Ahmedabad, the DDB Mudra Group has just concluded two key Career Development and Engagement Programs. A three day MDP (Management Development Program) and a unique three day IMP (India Management Program), for its current and future leaders.