By A Correspondent
The Advertising Club’s annual Media Review will see Jonah Goodhart, CEO and Co-Founder, Moat and Shashi Sinha, CEO IPG Mediabrands India do the honours. This edition of the review is to be held on Thursday, October 13, 2016 at 6.15 pm at St Regis Hotel in Mumbai.
Goodhart will address the engaging subject of “Viewability: The Big Challenge of Digital measurement†while Sinha will speak on “Growing India’s Adex with Measurementâ€. The review will throw light on the growing significance of viewability in the digital advertising industry.
Speaking about this the impact of the Media Review, Raj Nayak, President – The Advertising Club said, “The media environment is very dynamic and constantly evolving with new trends and innovations. It is imperative for us to stay ahead of the curve on adopting new trends while also pioneering new game changer ideas and initiatives. Knowledge platforms like the Media Review is a great enabler and allows all who are part of this industry to be aware, stay innovative and stay relevant.
Speaking about the need for measurement in the context of this edition’s discussion, Shashi Sinha, CEO IPG Mediabrands, India said: “An impactful campaign is one that is creative, innovative and aligns to the business objectives. Measurement is imperative to be able to assess value and impact of the campaign in effectively delivering on the brands message. Also measurement helps provide qualitative insights allowing brands to fine tune their messaging and achieve significant optimization for their spends.â€