MxMIndia

Tag: Advertising Club

  • A nationwide Brand Identity Design Contest

    Ad Club Bangalore Launches ‘LogoJam’

    The Ad Club Bangalore has launched LogoJam, a logo revamp challenge event designed to crowdsource a fresh, vibrant brand identity. Designers from across India are invited to craft a new brand identity that reflects The Ad Club’s commitment to “creativity, community, and the cutting-edge future of advertising”. The contest will run from July 8 to 19, 2024 and the winner will receive a monetary reward of INR 50,000.

    “We are in the process of re-visioning the role of Advertising Club Bangalore and our aim with LogoJam is to be collaborative and inclusive in our approach to set the new identity of Ad Club Bangalore,” said Laeeq Ali, President of The Ad Club Bangalore. “The new identity should symbolize Ad Club Bangalore’s core values of innovation, collaboration, leadership, and excellence. It will capture the spirit and future-forward approach of this community-focused, non-profit organisation. From events like the Inspiration Room series to a vibrant member network, the club is committed to fostering a thriving community of advertising professionals,”

    Winners of the “LogoJam” challenge will not only receive a monetary reward of INR 50,000 but will also gain significant exposure through a publication feature in The Ad Club platforms, offering unparalleled recognition and potential future collaborations with The Ad Club and its members.

    “As Ad Club Bangalore evolves, we believe our visual identity too should evolve. I am excited to lead this initiative to find the new identity that will be a beacon of our commitment to lead the advertising industry into a new era,” added Nigel Mathew, a member of the executive committee.

  • To host sessions with a focus on ‘The Age of Adaptability’

    Goafest 2024 update: Day 1 to host keynotes, Media & Publisher Abby

    Day One of Goafest 2024 is all set to being a little after noon with a some music and knowledge sessions. And since it’s Goafest, albeit in Mumbai, there’s also a Champagne Launch. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), Day 1 of the festival will feature key industry experts exploring the diverse aspects of the theme ‘The Age of Adaptability’.

    The opening session titled Adapt To Thrive Not Just Survive, will see Harit Nagpal, Managing Director and CEO of Tata Play, and this will be follow by a session on Navigating The Age Of Adaptability by Sanjiv Mehta, former HUL chief and Executive Chairman of L Catterton India.

    Then there’s a session titled From Setbacks to Comebacks: The Power of Persistence, with writer and film director Tahira Kashyap in conversation with Atika Farooqui. Concluding Day 1 with what adaptability means in real life, a session titled Embracing Failure to Touch Success, will feature actors Medha Shankr and actor Vikrant Massey chatting with Neha Dhupia.

    The evening will see the Media and Publisher Abby awards being presented.

  • 'The Age of Adaptability'

    Goafest 2024 unveils theme

    The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced the theme for Goafest 2024 – ‘The Age of Adaptability’. The three-day fest is scheduled to take place from May 29-31 at Westin Powai, Mumbai.

    Said Jaideep Gandhi, Chairperson of the Goafest Organising Committee: “The theme for Goafest 2024, ‘The Age Of Adaptability’, was chosen to reflect the current ethos of our industry. Adaptability is at the core of what we do – from adjusting to new media platforms to adopting innovative marketing strategies,” adding: “This festival will not only celebrate creativity but also the ability to pivot and thrive amidst challenges.”

    Added Rohit Ohri, Chairperson Goafest Content Committee: “This year, at Goafest 2024, our central theme ‘The Age of Adaptability’ has a chameleon as a mascot. The chameleon is a creature known for its remarkable adaptive prowess. Like the chameleon, which adjusts its colors to match its environment, our industry too must continuously evolve its strategies and creative approaches to thrive in changing landscapes. This year’s festival will celebrate and cultivate the chameleon-like ability to adapt swiftly and effectively, ensuring our practices remain on the cutting-edge of creativity and relevance. The Age Of Adaptability concept has been created and designed by the young and very talented team at Abnormal Design Studios.”

  • In Mumbai

    Emvies to be held on March 22

    The Advertising Club is gearing up to host the latest edition of the Emvies. With a total of 1892 entries received, Emvies 2024 will take place on Friday, March 22, 2024, in Mumbai.

    Of 1892 entries received, 471 were shortlisted. The final round of judging was evaluated by seasoned marketing professionals and select creative directors. Emerging as a gold standard amongst media awards, the Emvies 2024 has over the years grown in scale and strength.

    Said Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club: “At The Advertising Club, we take immense pride in promoting excellence in the field of Advertising, Media, and Marketing and the Emvies is a testament to our continuous effort. I’d like to express my gratitude to the jury for giving their precious time, and to the media agencies and brands for demonstrating strong ideas to foster growth of the Advertising, Media, and Marketing industry.”

    Added Punitha Arumugam, Chairperson Emvies Committee: “The increase in the number of entries for Emvies 2024 underlines the industry’s unwavering commitment to pushing boundaries. We are delighted to recognize the dedication and strategic brilliance reflected in these entries. It has always been our endeavour to celebrate groundbreaking media campaigns that have significantly contributed towards building resonance for brands.”

  • Entries are open for the awards

    Ad Club campaign for Abby

    The Advertising Club has unveiled a campaign for the upcoming Abby Awards powered by One Show 2024.

    Speaking on the initiative, Ajay Kakar, Chairperson, Awards Governing Council, Abby Awards said: “At The Advertising Club, we are committed to bringing forward and honouring the masterpieces and the masterminds. The Abby Awards powered by One Show 2024 serve as a testament to the extraordinary work that our industry creates and its potential to shape the future. With this campaign, we invite the industry to come forward, submit their best work, and together elevate the collective creativity to unparalleled global heights.”

    Added Alok Lall, Executive Director, McCann Worldgroup India:  “We believe in celebrating not just the present achievements but also the future that we are collectively building for our industry. The Abby Awards powered by One Show 2024 serve as a beacon for the creativity that defines our industry’s trajectory.”

    Entries are now open for Abby Awards powered by One Show 2024.

  • Or the Abby One Show Awards, as they are called now

    Awards Governing Council announced for for Abby 2024

    The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council (AGC) for the 2024 edition of the annual awards.

    Representing Advertising Club:

    1. Ajay Kakar, Chairperson, Awards Governing Council, Abby One Show Awards 2024 and Managing Committee Member, The Advertising Club
    2. Dheeraj Sinha, Group CEO – India and South Asia, FCB, and Co-chair Awards Governing Council, Abby One Show Awards 2024
    3. Ajay Chandwani, Managing Committee Member, The Advertising Club
    4. Alok Lall, Executive Director, McCann World Group India
    5. Sonia Huria, Head Communications – APAC, Prime Video
    6. Subramanyeswar S., Group CEO, MullenLowe Lintas Group & Chief Strategy Officer – APAC, MullenLowe Global

     

    Representing Advertising Agencies Association of India:

    1. Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia
    2. Jaideep Gandhi, Chairperson, Goafest 2024
    3. Mohit Joshi, CEO, Havas Media
    4. Sam Balsara, Chairman, Madison World
    5. Rohit Ohri, FCB Global Partner
    6. Anupriya Acharya, CEO South Asia, Publicis Groupe

    Speaking on the AGC, Rana Barua, President of The Advertising Club, said: “Over the years the Abby One Show Awards has not only honoured creative excellence but has helped strengthen South Asia and especially India’s position in the global arena. It is imperative that we turn the spotlight on work that is deserving, innovative and socially and culturally relevant with creativity at its heart. The awards has encouraged talent and brought to light work that was impossible to even imagine. We are excited for this edition and are certain that the Awards Governing Council has a tough task at hand given the level and amount of work showcased over the last year.”

    Added Prasanth Kumar, President of the Advertising Agencies Association of India: “The Abby One Show Awards has evolved, becoming a level playing field not just for India but the entire South Asian region. We have witnessed agencies and brands of all sizes put their best foot forward, and have been humbly surprised with the kind of work that this region is home to.  We are confident that the awards will continue to empower the creative community and provide them with a global stage to showcase innovation and insight behind their creative communication.”

    Said Ajay Kakar, Chairperson, Awards Governing Council, Abby One Show Awards 2024: “The Abby One Show Awards continue to bring the spotlight on great ideas that manifest into great work. I am humbled by the opportunity to Chair the Awards Governing Council, that comprises stalwarts of our industry. An award, I believe, is as good as the Jury that judges it. So, the AGC is committed to have a stellar line-up of jury chairs and jury members, who have earned their spurs at a global and local level. They will help identify and recognise the best of best that the industry has created, this year. The Abby One Show Awards 2024 will continue to encourage, empower and accredit work to find its rightful place at a domestic level, and as a stepping stone to the global stage.”

    Added Kevin Swanepoel, CEO of The One Club for Creativity: “It is with great enthusiasm that we continue our association with The Advertising Club for the Abby Awards. What The One Show brings to the Abby ABBY Awards is a legacy of integrity, a reputation that resonates worldwide. Last year’s collaboration with the Abby Awards has pushed the creative envelope further, setting new benchmarks in recognising and celebrating creative excellence. We are delighted to be a part of this property that fosters a culture of excellence in the creative industry and are excited to witness deserving campaigns being honoured with an Abby.”

    Said Jaideep Gandhi, Chairperson, Goafest 2024: “Goafest and the Abby One Show Awards have over the years crafted a premiere position bringing together the industry to learn, unlearn and celebrate. Like past editions, this year too we are confident of witnessing work that goes on to set new benchmarks of their own. While we are looking forward to a diverse creative showcase, we are confident that the task won’t be as easy for our jurors and AGC given the level of competitiveness.”

    Jointly organised by Advertising Agencies Association of India and The Advertising Club, Goafest 2024 will be held on May 29 to 31, 2024 at Grand Hyatt hotel, in Bambolim, Goa.

  • To be co-hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club

    Goafest 2024 to sizzle from May 29 to 31, 2024

    By Our Staff

     

    The 17th edition of Goafest, the biggest advertising festival in South Asia, will be held from May 29 to 31, 20024 at the Grand Hyatt, Bambolim, Goa. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024, the fest will showcase knowledge sessions, masterclasses, networking opportunities, partying, and of course the Abby Awards.

     

    The fest was held from May 24 to 26 last year, and while one thought it would be horribly hot, we thought it was pretty bearable.

     

    Prasanth Kumar
    Prasanth Kumar

    Said Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia: “Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms. Our goal is to offer our industry peers an immersive experience over three days filled with learning, meaningful engagement, interactivity, and curiosity.”

     

    Rana Barua
    Rana Barua

    Added Rana Barua, President of The Advertising Club and Group CEO of Havas India, South East, and North Asia: “Every year, The Abby One Show Awards at Goafest stand as a testament to the biggest and most prestigious awards in the Indian advertising industry, celebrating innovative and groundbreaking ideas. Once again, I invite the brilliant minds of Indian advertising to join the celebrations and embark on an exciting journey at Goafest 2024, where creativity takes the spotlight.”

     

    Jaideep Gandhi
    Jaideep Gandhi

    Said Jaideep Gandhi, Chairperson of Goafest 2024: “Persistently, Goafest has progressed and pioneered, solidifying its status as the foremost advertising festival in India. From insightful knowledge-sharing sessions to featuring distinguished speakers, we are confident in welcoming global guests who will significantly contribute to the industry, particularly benefitting younger professionals. I would also like to mention that Mr Mohit Joshi, CEO of Havas Media has very kindly agreed to join me as Co-Chair and contribute immensely to take this event to greater heights.”

     

  • To celebrate excellence in creative, design, media and digital

    Ad Club Bangalore to celebrate the Big Bang Awards

    By Our Staff

     

    Bengaluru-based The Advertising Club Bangalore is back with its flagship event – The Big Bang Awards. It will be held on January 19, 2024.

     

    Speaking about the occasion, Laeeq Ali, President of The Advertising Club Bangalore, said: “We are very happy with the overwhelming response from agencies for this year’s edition of the Big Bang Awards, which recognises the outstanding work that shapes our industry. While the advertising industry has faced challenges in recent years, it has also proven its resilience and adaptability at every turn. These awards are a tribute to the creative minds, strategic geniuses, and innovators who relentlessly push the boundaries of advertising. Join us for an evening of celebration, learning, and forging connections that will shape the future of advertising.”

     

    Added Malavika Harita, Chairperson of Big Bang Awards: “This year we’ve chosen ‘Find the Balance’ as our theme – a challenge that resonates across every facet of life. We are not only excited to bring to fore the exceptional work submitted by agencies, but also to the inspiring voices offering their invaluable perspectives on navigating these ever-changing landscapes.”

     

  • To be held on November 7

    Adclub’s M.Ad Quiz returns

    By Our Staff

     

    The Advertising Club’s M.Ad Quiz is back. In association with Brand Equity, M.Ad Quiz will be held on in Mumbai on Tuesday, November 7, 2023 and will be hosted by quizmaster-turned-politician Derek O’Brien. Guess this is well before the political frenzy sets in his home state of West Bengal, ahead of the 2024 general elections.

     

    There will be two members per team. The final six teams chosen will go on stage for the final session. One organisation can send multiple teams, as long as the entry fee of Rs 10,500 per team comes in, we guess. The winners will stand to win gifts like Haier refrigerator, Titan watches, Hampers from Unilever, Garnier, Britannia, Mondelez, Dabur, Bombay Shaving Company and Nestle.

     

  • Its 69th Annual General Meeting held last Friday

    The Advertising Club elects Rana Barua as President

    By Our Staff

     

    Rana Barua
    Rana Barua

    The Advertising Club has announced the Managing Committee for 2023-2024, at its 69th Annual General Meeting held last Friday. Rana Barua, Group CEO, Havas India has been elected to lead the body. Partha Sinha will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.

     

    Speaking about the appointment, Barua said: “It’s an honour to serve as the President at The Ad Club, a nearly 70-year-old venerable institution, whose legacy is deeply rooted in its unwavering commitment to excellence and is a beacon of inspiration for our industry. Our mission extends beyond accolades; it’s about actively shaping belonging and how we engage and influence the larger fraternity and the newer generation. Our new management team, a mosaic of diverse leaders across sectors, embark on a journey of limitless possibilities and opportunities. Together, we commit meaningful initiatives that will enable us to attract fresh talent into the industry, championing women empowerment, nurturing future leaders, advancing diversity, equity, and inclusion, and fostering progressive alliances and conversations.”

     

    The officebearers are:

    Rana Barua – President

    Dheeraj Sinha – Vice President

    Dr Bhaskar Das – Secretary

    Shashi Sinha – Joint Secretary

    Mitrajit Bhattacharya – Treasurer

     

    Other Managing Committee members:

    Avinash Kaul, Malcolm Raphael, Prasanth Kumar, Punitha Arumugam, Shubhranshu Singh, Sonia Huria, Subramanyeswar Samayam.

     

    In addition, given below is the list of co-opted industry professionals:

    Ajay Kakar, Pradeep Dwivedi, Vikram Sakhuja

     

    The following are special invitees and bring immense value to The Advertising Club through their expertise and deep understanding of the respective industry segments:

    Ajay Chandwani, Alok Lall, Anusha Shetty, Lulu Raghavan, Mansha Tandon, Nisha Narayanan, Raj Nayak,  Satyanarayan Raghavan and  Vikas Khanchandani

     

  • The agency also bagged the Grand Prix for Whisper India’s campaign on Day 1 of Goafest and the Abby Awards

    EssenceMediacom is the new star at the Media Abby

     

     

    By Our Staff

     

    So what’s more important at the three-day advertising festival in Goa? The conclave – lectures and masterclasses and all the entertainment lined up or the awards?

     

    That’s a question that will never be answered, though there’s no denying the fact there are undercurrents of a ‘they-owe-their-existence-to-us’ sentiment that’s been there for a while in certain quarters of the two organisers – the Advertising Agencies Association of India (3As of I) and the Advertising Club.

     

    Hence, please do note: we are not to call them Goafest Abbys, which they are often referred to, by some of the organisers as well. They are the Abby One Show, the One Show suffix being the association with One Show, the globally renowned advertising awards enterprise.

     

     

    But an international awards means that there is little scope for any corruption in the system. There is little scope for subjectivity, and even more little scope for personal biases to come in. Well, that last bit is ensured that it’s not one person who decides on the award, but it’s a slew of top professionals.

     

    This year’s highlight is the return of the Mullen Lowe Lintas Group to the Abby fold, after over two decades of a self-imposed exile. McCann and Wunderman Thompson are also back.

     

    So, the only agency that has decided to stay away is Ogilvy, but Piyush Pandey & Co do participate in Kyoorius Creative Awards (happening on June 2), so it’s not that they are allergic to creative awards. Note: Lowe in India had this huge allergy to creative awards, and the agency would stay away from them all. Though this wasn’t the case internationally. And in India as well, Lowe would participate – and very aggressively and successfully – in the Effie.

     

    Let’s cut the chase, and move to Day 1’s big awards. The Media Abby, which unlike the Emvies, concentrates on the creative quotient. A total of 94 Media Abbys were presented. The tally being: 25 Golds, 33 Silvers, and 35 Bronze metails.

     

    The highlight of the evening was the emergence of a new numero uno from within the GroupM fold. EssenceMediacom was Media Agency of the Year, and it won it for a total of 20 metals, and these were across many entries. EssenceMediacom won the Grand Prix for Whisper India’s campaign, ‘The Missing Chapter’.

     

    We met Navin Khemka, the agency captain, and he was elated. The fact that it was not just on the back of one campaign was even more satisfying for him.

     

    Also, announced the same evening was the Publisher Abby where 2 Golds, 5 Silvers and 6 Bronze metas were awarded. And there were 5 Merit recognised. With a total of four Metals, ABP Pvt. Ltd. was recognised as Publisher of The Year.

     

    Final Winners for Press Release Media

     

  • This will be aspecial category that recognises the work created by talent under the age of 30

    Abby 2023 announces ‘Young Maverick ABBY Award’

    By Our Staff

     

    It’s raining press releases from the Goafest team. So when it’s not a new set of jury chairs there’s a new feature of the event. Like the announcement by the Advertising Club about a new award category, the ‘Young Maverick ABBY Award’ to “recognise and promote the new generation of talent, and reward the work they have created”.

     

    Open to advertising professionals – individuals or teams, under the age of 30, entries for the Young Maverick Abby Award will be judged by a panel of industry leaders and experts based on creativity, originality, and impact for work created between March 1, 2022 and March 31, 2023 under the category verticals of Art, Design, Digital, Film and Craft.

     

    Speaking on introducing the new category, Rana Barua, Group CEO, Havas Group India and Chairman, The Abbys Award Governing Council and Ajay Kakar, Managing Committee Member, The Advertising Club & Co-chair, The ABBYs Award Governing Council said: “It is important that we turn the spotlight on emerging creative talent. We are excited to introduce the Young Maverick Abby Award category at The Abby  Awards 2023 and recognise the outstanding work of young professionals who are pushing boundaries and challenging conventions in the advertising industry. We are certain that by providing a platform for deserving talent to showcase their creative passion and work, we will not just empower them but also encourage new thinking, new talent and innovation in the industry.”

     

    The winners of the Young Maverick ABBY Award will be announced along with other awards during The Abby Awards 2023, scheduled to be held at Goafest 2023 on May 24-26, 2023.

     

    Information on the new category is at https://abbyawards.com/. The last date to submit entries for the Young Maverick Abby category is April 28, 2023.