By A Correspondent
Equitas Small Finance Bank’s TVC ‘Route ah Mathu’ that stands for ‘Change Your Approach’ has crossed 4.1 lakh views on Facebook and more than 2000 shares. The TVC was launched last month before the launch of Equitas Small Finance Bank (SFB).
Developed by FCB Ulka, the latest commercial by Equitas is an implication on the bank’s new approach to ease the banking experience for their customers through innovations and technology. The campaign invited entries from the audience on how they’d like their bank to be and some of the suggestions were considered/ implemented in the banking operations.
The music video just pushes that envelope a bit further by driving this point across with a tone of voice one wouldn’t associate with a bank.