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Tag: Equitas

  • Highlights perseverance is the road to success

    Equitas SFB releases Circle of Life campaign

    Equitas Small Finance Bank has unveiled the inspiring journey of Virumandi under the ‘Circle of Life’ campaign.

    Said Vignesh Murali, Senior Vice President & Head – Marketing, Equitas SFB: “Virumandi’s journey epitomises the essence of resilience and determination,” “His unwavering commitment to hard work and his partnership with Equitas underscores our mission to empower individuals to achieve their dreams, no matter the obstacles they face. We are honoured to stand by Virumandi on his journey from the garage to greatness. Moreover, it’s the persistence of people like Virumandi who are our driving force to actualize financial inclusion and exemplify our commitment to go ‘Beyond Banking’.”

  • As part of its video series called Circle of Life

    Equitas SFB emphasises role of informal banking

    By Our Staff

     

    Equitas Small Finance Bank has launched a new campaign as part of its video series called ‘Circle of Life’, featuring Sajitha Begum’s inspiring story. Sajitha runs an eatery and works as a Business Correspondent at Equitas SFB. Through the ‘Circle of Life’ campaign, Equitas SFB aims to shed light on Sajitha’s journey of becoming a bank herself.

     

    Said Vignesh Murali, Senior Vice President & Head – Marketing, Equitas SFB: “We are thrilled to launch the latest edition of our ‘Circle of Life’ campaign featuring Sajitha Begum’s inspiring journey. Sajitha’s story is a powerful example of how access to banking services can transform lives and empower individuals and communities. At Equitas SFB, we are honoured to support and empower individuals like Sajitha, who are making a positive impact in their communities. This campaign is our tribute to the spirit of resilience and determination that drives individuals like Sajitha to overcome challenges and succeed in their mission to improve the lives of those around them.”

     

  • Highlights Equitas SFB's contribution to stand up for education

    Equitas Small Finance Bank rolls out CSR drive for education

    By Our Staff

     

    Equitas Small Finance Bank unveils ‘Circle of Life’ video to highlight the right to education for children in India.

     

    Commenting on the release of the video, Vignesh Murali, Head – Marketing and Corporate Communications, Equitas SFB said: “Our ‘Circle of Life’ series signifies a way of taking and giving back to society and showcases the lives of people like Radha who go through problems yet never dim their determination to work towards achieving their goals. Equitas has always believed in Beyond Banking and played a small role in taking the needy section of society closer to their dreams. Success in these tasks is a motivation for all of us, as the feeling of making millions smile is truly beyond what words can explain. Circle of Life’ features real-life transformation stories of bravery, sacrifice and compassion, which the bank aims to reach a wider audience with the series to inspire and give hope.

     

    With a single-minded focus on making banking simpler even for the unbanked and under-banked, the institution has been attesting to the fact that money can be used as a force for good. The web series is available on the social media platforms of Equitas Small Finance Bank.”

     

  • The 'Circle of Life' web series is available on social media platforms of the bank

    Equitas videos series on Small Biz Women Entrepreneurs

    By Our Staff

     

    This Diwali, Equitas Small Finance Bank has unveiled a video tribute to women narrating their tale of hard work, grit and courage.

     

    Notes a communique: “This edition of “Circle of Life” Series features transformative stories of women who have brought about a positive change within themselves and empowers the budding entrepreneurs to believe in themselves. Equitas SFB is enabling and empowering women-led businesses through their offerings and aims to improve their lives in an economically beneficial manner. The bank has played a pivotal role in transforming the lives of many in this community by supporting them through their many microfinance offerings.”

     

     

  • The commercial by Equitas is a connotation for 'Change Your Approach'

    Equitas Small Finance Bank TVC takes social media by surprise

    By A Correspondent

     

    Equitas Small Finance Bank’s TVC ‘Route ah Mathu’ that stands for ‘Change Your Approach’ has crossed 4.1 lakh views on Facebook and more than 2000 shares. The TVC was launched last month before the launch of Equitas Small Finance Bank (SFB).

     

    Developed by FCB Ulka, the latest commercial by Equitas is an implication on the bank’s new approach to ease the banking experience for their customers through innovations and technology. The campaign invited entries from the audience on how they’d like their bank to be and some of the suggestions were considered/ implemented in the banking operations.

     

    The music video just pushes that envelope a bit further by driving this point across with a tone of voice one wouldn’t associate with a bank.