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Tag: Equitas Small Finance Bank

  • As part of its video series called Circle of Life

    Equitas SFB emphasises role of informal banking

    By Our Staff

     

    Equitas Small Finance Bank has launched a new campaign as part of its video series called ‘Circle of Life’, featuring Sajitha Begum’s inspiring story. Sajitha runs an eatery and works as a Business Correspondent at Equitas SFB. Through the ‘Circle of Life’ campaign, Equitas SFB aims to shed light on Sajitha’s journey of becoming a bank herself.

     

    Said Vignesh Murali, Senior Vice President & Head – Marketing, Equitas SFB: “We are thrilled to launch the latest edition of our ‘Circle of Life’ campaign featuring Sajitha Begum’s inspiring journey. Sajitha’s story is a powerful example of how access to banking services can transform lives and empower individuals and communities. At Equitas SFB, we are honoured to support and empower individuals like Sajitha, who are making a positive impact in their communities. This campaign is our tribute to the spirit of resilience and determination that drives individuals like Sajitha to overcome challenges and succeed in their mission to improve the lives of those around them.”

     

  • Highlights Equitas SFB's contribution to stand up for education

    Equitas Small Finance Bank rolls out CSR drive for education

    By Our Staff

     

    Equitas Small Finance Bank unveils ‘Circle of Life’ video to highlight the right to education for children in India.

     

    Commenting on the release of the video, Vignesh Murali, Head – Marketing and Corporate Communications, Equitas SFB said: “Our ‘Circle of Life’ series signifies a way of taking and giving back to society and showcases the lives of people like Radha who go through problems yet never dim their determination to work towards achieving their goals. Equitas has always believed in Beyond Banking and played a small role in taking the needy section of society closer to their dreams. Success in these tasks is a motivation for all of us, as the feeling of making millions smile is truly beyond what words can explain. Circle of Life’ features real-life transformation stories of bravery, sacrifice and compassion, which the bank aims to reach a wider audience with the series to inspire and give hope.

     

    With a single-minded focus on making banking simpler even for the unbanked and under-banked, the institution has been attesting to the fact that money can be used as a force for good. The web series is available on the social media platforms of Equitas Small Finance Bank.”

     

  • The 'Circle of Life' web series is available on social media platforms of the bank

    Equitas videos series on Small Biz Women Entrepreneurs

    By Our Staff

     

    This Diwali, Equitas Small Finance Bank has unveiled a video tribute to women narrating their tale of hard work, grit and courage.

     

    Notes a communique: “This edition of “Circle of Life” Series features transformative stories of women who have brought about a positive change within themselves and empowers the budding entrepreneurs to believe in themselves. Equitas SFB is enabling and empowering women-led businesses through their offerings and aims to improve their lives in an economically beneficial manner. The bank has played a pivotal role in transforming the lives of many in this community by supporting them through their many microfinance offerings.”

     

     

  • To steer all strategic communication and media relations for the microfinance lender

    SGAPR bags mandate for Equitas Bank

    By Our Staff

     

    SGAPR, the public relations practice of Strategic Growth Advisors Private Limited, the investor relations consultancy, has won the PR mandate for Equitas Small Finance Bank, a subsidiary of holding company Equitas Holdings Ltd. The PR mandate includes working on the Bank’s research based strategic narrative, focused communication, brand building and corporate engagement.

     

    Purvi Shah
    Purvi Shah

    Speaking about the mandate, Purvi Shah, Head- PR Practice, Strategic Growth Advisors said: “At SGAPR, we are ever committed to building brands through the power of our strategic communicative approach, which has helped us to establish a rock-solid client base in just about two years. Our motto of ‘value-driven consultancy’, is something that is firmly integrated into every aspect of our swiftly growing PR division, as we provide the best-customized approach to every client, that has yielded phenomenal results for businesses in a short span of time. We are delighted at having forged yet another association rooted in trust and quality service. Equitas Small Finance Bank’s belief in our tenacity and unique growth-centric approach to Public Relations only reaffirms our faith in our capabilities and dedication to take the SGA legacy forward.”

     

    Added Vignesh Murali Head Marketing, Branding and Corporate Communications, Equitas Small Finance Bank: “For a banking institution, it is very important to have a strategically a partner, who is perceptive of the industry and well-rooted in the media world.  We are very thrilled to have on board with us the SGA PR Practice, as we continue to grow and expand, and are confident in the abilities of its stellar management and research-driven ideologies. SGA’s expertise in the finance domain across all its verticals will help us establish a well-mapped media presence as we amplify our brand’s presence in national and international waters. Through this prized partnership, we aim to achieve new milestones with the power of focused corporate engagement.”

     

  • Equitas is the country's first small finance bank to get listed on the exchanges and operate as a non-promoter entity

    R Ashwin appointed brand ambassador for Equitas SFB

    By A Correspondent

     

    Equitas Small Finance Bank, the first private sector bank from Tamil Nadu post-Independence, announced bowler Ravichandran Ashwin as its brand ambassador. Commenting on the association, MD & CEO P N Vasudevan said: “Equitas is a new age bank which seeks to provide high tech banking, where the customer enjoys the banking experience and Ashwin is a high performer who gives joy to spectators. We believe each complement the other and look forward to a long association.”

     

    The cricketer will endorse the bank’s products and services through advertising campaigns and other promotional programmes.

     

    Commenting on the occasion Ravichandran Ashwin said: “It is indeed a proud moment for me to get associated with Equitas Small Finance Bank. I love their vision of empowering 5% of Indian households through financial inclusion in next 10 years and I look forward to doing my small bit in this great vision.”

  • The commercial by Equitas is a connotation for 'Change Your Approach'

    Equitas Small Finance Bank TVC takes social media by surprise

    By A Correspondent

     

    Equitas Small Finance Bank’s TVC ‘Route ah Mathu’ that stands for ‘Change Your Approach’ has crossed 4.1 lakh views on Facebook and more than 2000 shares. The TVC was launched last month before the launch of Equitas Small Finance Bank (SFB).

     

    Developed by FCB Ulka, the latest commercial by Equitas is an implication on the bank’s new approach to ease the banking experience for their customers through innovations and technology. The campaign invited entries from the audience on how they’d like their bank to be and some of the suggestions were considered/ implemented in the banking operations.

     

    The music video just pushes that envelope a bit further by driving this point across with a tone of voice one wouldn’t associate with a bank.