By Our Staff
The International Advertising Association (IAA) has announced the dates for its World Congress. it will be held from March 6-8, 2024 in Penang, Malaysia.
Said John D Chacko, veteran marketer and corporate captain based in Malaysia and Chairman of the IAA World Congress: ”The convergence of social, economic and climate issues, along with rapid technological advancements has created a new reality for businesses to navigate. Equally, social issues such as inequality, diversity and inclusion have gained significant attention with customers and the workforce demanding more ethical practices all around. Technological advancements like AI continue to disrupt industries, bringing both opportunities and challenges. All these issues would be discussed and debated by senior global experts in Penang. And Penang itself is a wonderful confluence of diversity, heritage and culture. With Indians not needing visas to come to Malaysia the path has been made even easier for a good participation from India.”
Added Avinash Pandey President IAA India Chapter,” The India Chapter has been a very special part of the global IAA firmament. It has even contributed a World President in the form of Srinivasan Swamy. The Chapter itself is arguably the most active industry association of its kind with initiatives that cover sustainability, technology and excellence in Marketing and Creativity. The IAA World Congress Kochi in 2019, of course set a benchmark for others to emulate. We are happy to welcome John Chacko and plan out the route ahead.”