By Our Staff
Bikano sweets and snacks has unveiled the ‘Justice for Soan Papdi’ campaign focuses on changing the narrative around the Soan Papdi sweet.
Said Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd: “Diwali is a time of sharing joy and spreading happiness. With ‘Justice for Soan Papdi,’ we’re inviting everyone to join us in celebrating the charm of this classic sweet. We believe that through this campaign, we can create a fun and memorable Diwali experience for our consumers. Through ‘Justice for Soan Papdi,’ we’re not just promoting a product; we’re fostering an atmosphere of warmth and camaraderie. We’re encouraging everyone to relish every moment, savor every bite, and share the joy with their loved ones. It’s about creating a legacy of sweet memories that linger long after the celebrations are over. Let’s come together and give Soan Papdi the love it deserves this festive season! Our goal is to make every moment of this celebration a delightful memory.”