MxMIndia

Tag: Bikano

  • Invites patrons to celebrate the Joy of Child Adoption

    Bikano rolls out Diwali Campaign with a message

    By Our Staff

     

    Bikano, sweets and snacks, released a campaign for Diwali celebrating the joy of adoption.

     

    Said Manish Aggarwal, Director, Bikano, Bikanervala Foods: “We believe that family is bound by love and compassion, transcending biological ties. This Diwali, Bikano endeavours to inspire the spirit of adoption and acceptance, emphasizing that it is our hearts that define our connections. The story of Yashoda and Kanha reminds us that love knows no bounds, and it is this very love that we aim to celebrate and foster this festive season.”

     

  • Focuses on changing the narrative around Soan Papdi

    Bikano launches festive campaign

    By Our Staff

     

    Bikano sweets and snacks has unveiled the ‘Justice for Soan Papdi’ campaign focuses on changing the narrative around the Soan Papdi sweet.

     

    Said Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd: “Diwali is a time of sharing joy and spreading happiness. With ‘Justice for Soan Papdi,’ we’re inviting everyone to join us in celebrating the charm of this classic sweet. We believe that through this campaign, we can create a fun and memorable Diwali experience for our consumers. Through ‘Justice for Soan Papdi,’ we’re not just promoting a product; we’re fostering an atmosphere of warmth and camaraderie. We’re encouraging everyone to relish every moment, savor every bite, and share the joy with their loved ones. It’s about creating a legacy of sweet memories that linger long after the celebrations are over. Let’s come together and give Soan Papdi the love it deserves this festive season! Our goal is to make every moment of this celebration a delightful memory.”

     

  • Advocates adoption

    Bikano unveils Raksha Bandhan campaign

    By Our Staff

     

    Bikano snack and packaged food manufacturer unveils a Raksha Bandhan campaign.

     

    Manish Aggarwal, Director of Bikano, Bikanervala Foods Pvt Ltd, said: “This Raksha Bandhan, we’re thrilled to unveil a campaign that not only honors the timeless bond between siblings but also underscores the importance of adoption in nurturing new relationships. Our society has more than 2 crore orphans, and the adoption rate is decreasing. Through our campaign, we aim to raise awareness about adoption and inspire people to consider embracing a new member into their families. By sharing your support for adoption, you can be a part of this noble cause.”

     

    Kush Aggarwal, Head of Marketing at Bikano, added: “Festivals are moments of unity, joy, and heartfelt connections. Through our #PyarKaMeethaBandhan campaign, our goal is to etch an unforgettable Raksha Bandhan in the hearts of all. Whether it’s via our vibrant social media presence, resonating across the radio-waves, or collaboratively crafting emotional connections with select societies and NGOs, Bikano aspires to weave a rich tapestry of emotions. This campaign stands as a testament to the enduring power of sibling bonds and the warmth of adoption.”

     

  • Logo to feature on Dabang T-shirts and across all in-stadium branding

    Bikano goes for Dabang at PKL 9

    By Our Staff

     

    Bikano, Bikanervala has decided to sponsor Team Dabang Delhi for Pro Kabaddi League Season 9. With this partnership, the Bikano logo will feature prominently on the right sleeves of Team Dabang Delhi’s competition t-shirts through the duration of this season. Also the logo will feature across all in-stadium branding collateral and across ATL-BTL and digital branding as well.

     

    Said Manish Aggarwal, Director, Bikano: “This has been a blessed year for brand Bikano as markets are open and people are back to spend on snacking after two years of Lockdown. In order to consolidate these good times, as a leading FMCG company, we are looking to spread awareness about our brand and products via diverse, aggressive marketing campaigns. And what could be better than being associated with Pro Kabaddi League and, specifically, the defending champions of the previous season – Team Dabang Delhi. Kabaddi is a beloved sport of India, and the league has managed to win the hearts of millions of people across the world so we decided to sponsor the original sport of India.”

     

  • Draws distinction between plain bhujia and Bikano's Bhujia

    Bikano Snacks strengthens positioning with new TVC

    By Our Staff

     

    Bikano, a snack and packaged food manufacturing company, has launched a new TVC to strengthen their brand position. The ad is about the difference between any plain bhujia and Bikano’s Bhujia.

     

    Said Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd: “Bhujia is one of the most loved snacks and therefore has a high consumption pattern. It is crispy, crunchy & tasty that is something desired by every customer.Bhujia is not just a snack; for Indians, it is a food mood, a winner on the leaderboard of Indian namkeen. And at Bikano, we understand and appreciate that fact, hence we only use the finest quality of ingredients to produce the world-famous Bikano Bhujia, andthe same goes for all our products. Our Bhujia TVC reiterates why Bikano is a preferred brand in the category.”