By Our Staff
Interactive Avenues, a full-service digital agency and the digital arm of IPG Mediabrands, released a comprehensive social media listening report around the intense match which ended in a crushing defeat for Pakistan. Based on extensive data gathered from social media platforms and popular cricket forums, the report deep dives into highlights of the social buzz before, during, and after the match.
Commenting on the report, Shantanu Sirohi, COO, Interactive Avenues, said: “The India vs. Pakistan match was one of the most talked about matches in this year’s World Cup tournament. Using best-in-class social listening tools, our Social team compiled a comprehensive report which unlocks valuable insights around player popularity and public sentiments, while revealing the most memorable, controversial, and heartwarming moments of the match.”