MxMIndia

Tag: Bikanervala Foods Pvt Ltd

  • Focuses on changing the narrative around Soan Papdi

    Bikano launches festive campaign

    By Our Staff

     

    Bikano sweets and snacks has unveiled the ‘Justice for Soan Papdi’ campaign focuses on changing the narrative around the Soan Papdi sweet.

     

    Said Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd: “Diwali is a time of sharing joy and spreading happiness. With ‘Justice for Soan Papdi,’ we’re inviting everyone to join us in celebrating the charm of this classic sweet. We believe that through this campaign, we can create a fun and memorable Diwali experience for our consumers. Through ‘Justice for Soan Papdi,’ we’re not just promoting a product; we’re fostering an atmosphere of warmth and camaraderie. We’re encouraging everyone to relish every moment, savor every bite, and share the joy with their loved ones. It’s about creating a legacy of sweet memories that linger long after the celebrations are over. Let’s come together and give Soan Papdi the love it deserves this festive season! Our goal is to make every moment of this celebration a delightful memory.”

     

  • The ad is about Indians who reside away from home and crave wholesome homemade Indian food

    Bikano offers ‘Maa ka Pyar, Maa ka Dulaar’ in new TVC

    By Our Staff

     

    Bikano, the snack and packaged food manufacturing company, has launched a new TVC about Indians who reside away from home and crave wholesome homemade Indian food.

     

    Said Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd: “For Indians, Maa ke haath ka khana is always the best, no matter where we go. And on all special occasions, all that we want is to taste that wholesome goodness of homemade Indian fare. Since that’s not easy for people living abroad, Bikano has decided to bring to them ‘Maa ka Pyaar, Ma ka Dulaar’ wrapped in frozen packs of Bikano Punjabi Samosa, Bikano Shahi Paneer, Bikano Garlic Tandoori Naan and Bikano Paneer Pakoda. All they have to do is warm or fry them, as required, and suddenly the aromas wafting from your dining table will remind you of your mother’s kitchen no matter where you may live. We are glad that with this new TVC we have been able to touch the hearts of several Indians living far away from their mothers and hope they now know that they can count on Bikano’s frozen food range to satiate the craving for quality homemade Indian food.”

     

  • Draws distinction between plain bhujia and Bikano's Bhujia

    Bikano Snacks strengthens positioning with new TVC

    By Our Staff

     

    Bikano, a snack and packaged food manufacturing company, has launched a new TVC to strengthen their brand position. The ad is about the difference between any plain bhujia and Bikano’s Bhujia.

     

    Said Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd: “Bhujia is one of the most loved snacks and therefore has a high consumption pattern. It is crispy, crunchy & tasty that is something desired by every customer.Bhujia is not just a snack; for Indians, it is a food mood, a winner on the leaderboard of Indian namkeen. And at Bikano, we understand and appreciate that fact, hence we only use the finest quality of ingredients to produce the world-famous Bikano Bhujia, andthe same goes for all our products. Our Bhujia TVC reiterates why Bikano is a preferred brand in the category.”