It was an innings that you witness only once in a blue moon. And it was played against arch rival Pakistan. We asked Dr Bhaskar Das a question on what the performance would mean for Virat Kohli’s brand endorsement quotient for the October 27 edition of Das ka Dum. Read on…
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Q. If you were a marketer, would you look at signing on Virat Kohli given his decidedly best possible performance the other day at the India-Pak match?
A. We need to first step back a little and pause to think if Virat Kohli played a scintillating innings for more brands to sign him for endorsement. I doubt. He is anyway endorsing 28-30 brands already. It’s not about another landmark innings. It’s about Virat who appeared as a normal human being and not just a run machine or brand endorser. His post-match interview showed his humane side and it’s not easy to admit one’s frailties in public and how he came out of it. That’s the biggest outcome, to my mind, of the Indo-Pakistan match. Virat has a few more years to contribute to the craftsmanship/ artistry of the game. Let him enjoy that and then only Indian cricket would be enriched and he would become an epitome of how legends leave their trail to make future cricketers inspired.