By A Correspondent
https://www.facebook.com/Manyavar/videos/470695333498017/
Manyavar has launched its first film featuring actor Kartik Aaryan. The film revolves around Manyavar’s new concept of coordinated dressing at weddings where close friends of the groom are dressed in similar attire.
Said Avijit Dhar, AVP Marketing, Manyavar: “The concept is the hero in this film! Weddings are full of picture-perfect moments, and even more so if it’s a close friend’s wedding. The idea of the groom’s close friends coordinating their outfits is interesting because it helps people to know who all are really close to the groom. And of course, it makes for some really fun memories and some real selfie-worthy frames!”
Added Shreyansh Baid, Creative Director, SIPL, the agency that worked on the film: “Yaar ki shaadi calls for yaari and masti – we married both with synchronized dressing and a song. The Groomsquad lead by Kartik Aryaan topped it off with their dulhe ke yaar attitude.”