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Tag: Kartik Aaryan

  • To enhance brand presence

    Fujifilm Instax onboards Kartik Aaryan & Kriti Sanon as brand ambassadors

    Fujifilm, a subsidiary of Fujifilm Holdings Corporation, has onboarded film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for its Instax business.

    Said Koji Wada, Managing Director of Fujifilm India: “We are delighted to welcome Kriti Sanon and Kartik Aaryan to the Instax family. Their energy and enthusiasm perfectly align with our group philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy Instax stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India.”

    Added Arun Babu, Associate Director & Head of Digital Camera, Instax and Optical Devices Business at FUJIFILM India: “With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. Instax is a celebration of life’s moments, and our new ambassadors perfectly aligns with this spirit. Leveraging their popularity, we intend to broaden the Instax brand across India, promoting a vibrant ‘culture of photography’ where capturing and sharing moments is a joyful part of everyday life.”

  • For ICC Men’s T20 World Cup 2024 campaign

    Kartik Aaryan becomes the face of Disney+ Hotstar

    Disney+ Hotstar has collaborated onceagain with Kartik Aaryan for the latest campaign ICC Men’s T20 World Cup 2024. The ad film for the campaign emphasises on Disney+ Hotstar’s ‘Free on mobile’ offering for the tournament enabling all the cricket fans across the country to never miss any cricketing action.

    Said a Disney+ Hotstar spokesperson: “Cricket holds a special place in the heart of every Indian, and our mission is to ensure its accessibility to all. Through this campaign, we aim to extend the reach of the sport to every corner of the nation, ensuring that our users can experience every thrilling moment of the ICC Men’s T20 World Cup for free on their mobile devices. We’re thrilled to collaborate with Kartik Aaryan once again; his passion for cricket and entertainment perfectly aligns with the spirit of this campaign.”

  • To showcase the diverse product range

    Kartik Aaryan & Kiara Advani to endorse Finolex Cables

    By Our Staff

     

    Finolex Cables Limited, the manufacturer of electrical and telecommunication cables, has introduced Kartik Aaryan and Kiara Advani as its brand ambassadors while announcing a brand refresh with the launch of a new 360-degree campaign – ‘No Stress. Finolex’.  The new campaign will showcase the diverse product range of ceiling fans, LED lights along with electric cables and wires in three TVCs featuring the two actors.

     

    Talking on the brand refresh, Deepak Chhabria, Executive Chairman, Finolex Cables said: “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’. Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.”

     

  • The film throws light upon the Manyavar groom, who is ready to take equal responsibilities for his new relationship

    Kartik Aaryan in Manyavar ad

    By Our Staff

     

    Celebration wear brand Manyavar has launched a new ad film under the ‘Naye Rishte Naye Vaade’ campaign featuring actor Kartik Aaryan. The

     

    Said Vedant Modi, CMO, Vedant Fashions Limited: “At Manyavar, we have always believed in progressive communication. Through this new film, our aim is to send across the message of embracing new relationships. With Kartik Aaryan, we are confident that he will have an impeccable connect with our audiences.”

     

    Added Shreyansh Baid, Director at Shreyansh Innovations: “This ad embodies the fresh new spirit of relationships in today’s times, which are based on an equal footing and unconditional support.  Portrayed through 4 different situations that one encounters in a wedding ceremony, here is the Manyavar groom taking care of his life partner in beautifully surprising ways and standing by her through thick and thin. Naye Rishte Naye Vaade- as the ad slogan sums up, is what our Manyavar groom is all about.”

     

     

  • Launches filter that lets you choose how TVC ends

    Kartik Aaryan stars for Doritos

    By Our Staff

     

    Doritos has launched am Instagram filter, ‘Doritos BoldChoice’, that lets the audience watch the latest Doritos TVC, record their reaction, and choose their ‘bold’ ending. Rolled-out for the first time ever in India, the innovative filter was launched by brand ambassador Kartik Aaryan, who challenged cricket icons Ravindra Jadeja and Chris Gayle to make their ‘bold’ choice along with his fans and followers.

     

    Sharing his thoughts on the innovative filter, Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India said, “We believe that bold people like to make their own choice. We applied that insight to our latest campaign, where, with the BoldChoice filter, we harnessed the power of augmented reality and social media to enable consumers to choose how our latest TVC unfolds. We believe that the confluence of interactivity and content discovery through this unique and first of its kind filter will keep consumers engaged and bring alive Doritos’ proposition of Bold Self Expression ”

     

  • Redefines 'boldness' with brand ambassador Kartik Aaryan

    Wunderman Thompson launches new TVC for Doritos

    By Our Staff

     

    Doritos Chips has released a television commercial featuring brand ambassador Kartik Aaryan. The new campaign showcases ‘bold self-expression’ with tagline ‘For The Bold’.

     

    Said Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India: “At Doritos, we believe that today’s generation exemplifies bold self-expression like no other, and we aim to put this attitude at the heart of everything that we do. This campaign not just epitomizes this belief, but is also fun, fresh, and larger than life. We are confident that this new campaign will connect with the audience and encourage them to express themselves, in their own bold ways.”

     

    Discussing the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, added: “With the tooth-rattling loud crunch of Doritos, we salute the courageous personality of the bold tribe. As the tagline “For the Bold” suggests, Doritos enables you to be you. Bite into Doritos along with Kartik and hear the loud satisfying crunch of this intensely flavoured corn chip as you enjoy this new campaign from the brand.”

     

  • Contract Advertising works on the creatives to introduce ‘Relaxed Workwear’ collection

    Bata ropes in Kartik Aaryan

    By Our Staff

    Bata launches a new TVC starring Kartik Aaryan to introduce the ‘Relaxed Workwear’ collection. The TVC has been conceptualised by Contract Advertising.

    Said Anand Narang, Vice-President – Marketing and Customer Services, Bata India Limited: “With offices resuming, people are staring at yet another lifestyle-altering change in a span of just one year. Everyone has gotten used to operating from the comfort of their homes, and understandably, they may find it difficult to readjust to life at office. We wanted to contribute in making the transition easier for people, which led us to conceptualize and develop probably footwear industry’s first Relaxed Workwear range for both women & men. Through this campaign, we want consumers to come & experience our new styles across Bata Red Label, Bata Comfit, Hush Puppies & Naturalizer in our stores & from online site bata.in. This unique footwear range looks formal & stylish yet offers the comfort of a casual footwear and is available in season’s latest colors and designs.”

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, Contract India: “It was an interesting task where the official workwear brand wanted to redefine what workwear meant in the post pandemic times. Currently, there is a genuine need for relaxed footwear that one can easily wear to work as well. Only a leader brand like Bata could have taken this stance. Kartik Aaryan, the new brand ambassador is an apt choice who delivers this message in his own tongue-in-cheek manner.”

     

     

  • The tagline is Sahi Prep Hai Toh Life Set Hai"

    Mirchi features Kartik Aaryan for GradeUp campaign

    By Our Staff

    Mirchi Brewery has launched a campaign for Gradeup with the tagine ‘Sahi Prep Hai Toh Life Set Hai’. With Kartik Aaryan as the face of this campaign, the brand drives home the message through a series of digital films.

    Said Vipul Nagar, National Solution Director – Mirchi: “At Mirchi Brewery, we strive to provide customised creative solutions to our discerning clients that help achieve specific goals. Thus, with an aim to make a mark for Gradeup in a rather cluttered EdTech space, we conceptualized the ‘Sahi Prep Hai Toh Life Set Hai’ campaign. Through a series of digital films featuring Kartik Aaryan, the campaign connected with the young students of today to highlight the brand’s unique offerings and how it helps them not just prepare for competitive exams but for life.”

    Added Ankit Gautam, AVP Marketing, Gradeup: “Mirchi was able to build a great campaign from a very deep-rooted cultural insight, which instantly connects with the audience and has a strong brand association. We are very happy with the way the ad films have come out and are graining great traction in the market. While picking up agency, we decided to go with Mirchi because of their in-depth market research and the directional approach”

     

     

  • To add 46 titles in 2021, including 13 original series and 33 film premieres across 8 languages

    Eros Now goes aggressive with content slate

    By A Correspondent

     

    Eros Now, the streaming entertainment service owned by Eros STX, has announced its content slate for 2021, with 46 new titles including 33 film premieres and 13 original series. existing global audience and cater to the growing consumer demand for fresh and entertaining online video content.

     

    The content slate, promoted through the campaign – #KahaaniHarRangKi, is based on insights derived from Eros Now’s proprietary user data, notes a communique.  A promo features Ayushmann Khurrana and Kartik Aaryan showcasing Eros Now content. At a presser held last week Eros Now said it has increased its paid subscriber base by 6.9 million in the six-month period ended September 30, 2020, to a total of 36.2 million.

     

    Commenting on the development, Ridhima Lulla, Chief Content Officer, Eros Group, said: “We are committed to investing in quality programming that will appeal to the Indian and global diaspora, and this huge content slate adds to Eros Now’s massive entertainment catalogue. India is witnessing significant demand growth driven by the digital shift and the consumer’s desire to watch programming in different formats and in their preferred language. This amazing slate will deepen our connection with the audience and offers entertainment like never before.”

     

  • Kartik will be endorsing Bombay Shaving Company’s shave and facial grooming range

    Bombay Shaving Company ropes in Kartik Aaryan as brand ambassador

    By A Correspondent

     

    Men’s grooming brand Bombay Shaving Company has roped in Kartik Aaryan as its new brand ambassador.

     

    On the partnership, Shantanu Deshpande, CEO, and Founder at Bombay Shaving Company said: “Ever since we launched, Bombay Shaving Company has grown to be one of the most successful men’s skincare and grooming innovations in the country and has played a lead role in the premium segment, offering the consumers a unique and indulgent experience. We wanted a celebrity who not only endorses but believes in the product too. Kartik exudes those vibes quite strongly and brings a relatability quotient to the table. Kartik embodies the spirit of a young, feisty startup – he is self-made in an industry where it is rare, has garnered fanfare based on his talent alone. His appeal among the younger audience is exceptional and we believe he will play a big role in Bombay Shaving Company becoming a salient brand for men.”

     

     

  • Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country

    Kartik Aaryan to endorse Cadbury Dairy Milk

    By A Correspondent

     

    Cadbury Dairy Milk Silk has roped in Bollywood actor, Kartik Aaryan as its brand ambassador.

     

    Commenting on the association, Anil Viswanathan, Director – Marketing (chocolates), Mondelez India, said: “Ever since we launched, Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country and has played a lead in the premium segment, offering the consumers a unique and indulgent experience. We believe that our association with Kartik Aaryan will further help in strengthening our connection with the youth, taking Silk’s appeal to the next level.”

     

     

  • The film revolves around Manyavar’s new concept of co-ordinated dressing at weddings

    Manyavar unveils its GroomSquad ad film featuring Kartik Aaryan

    By A Correspondent

     

    https://www.facebook.com/Manyavar/videos/470695333498017/

    Manyavar has launched its first film featuring actor Kartik Aaryan. The film revolves around Manyavar’s new concept of coordinated dressing at weddings where close friends of the groom are dressed in similar attire.

     

    Said Avijit Dhar, AVP Marketing, Manyavar: “The concept is the hero in this film! Weddings are full of picture-perfect moments, and even more so if it’s a close friend’s wedding. The idea of the groom’s close friends coordinating their outfits is interesting because it helps people to know who all are really close to the groom. And of course, it makes for some really fun memories and some real selfie-worthy frames!”

     

    Added Shreyansh Baid, Creative Director, SIPL, the agency that worked on the film: “Yaar ki shaadi calls for yaari and masti – we married both with synchronized dressing and a song. The Groomsquad lead by Kartik Aryaan topped it off with their dulhe ke yaar attitude.”