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Tag: Shreyansh Baid

  • The film features Prateik Babbar and Rahul Bose

    Shreyansh rolls out campaign for Stonex India

    By Our Staff

     

    Marble manufacturer Stonex India has partnered with Shreyansh Innovations to release its first-ever brand campaign in the marble category. The campaign, conceptualised and executed by Shreyansh Innovations, consists of a film that features Bollywood Celebrities, Prateik Babbar and Rahul Bose

     

    Speaking on the campaign, Gaurav Agarwal, Managing Director, Stonex India, said: “Stonex India has now become synonymous with grandeur, finesse and quality in the space of the natural stone. Being the first and the only brand in India which offers SRS Technology to deliver the best that lasts. Taking the same ethos ahead this campaign is aimed at educating the customers about the benefits and the X factor that the Brand Delivers.”

     

    Added Shreyansh Baid, Founder Director, Shreyansh Innovations: “Marble as a category has never been advertised in India. So the pioneering campaign had to be something that just doesn’t entertain the consumer but also educates him on what goes behind in choosing the perfect marble for your home. And this campaign aims to do both in equal measure.”

     

  • The digital film campaign strives for a balance between tradition and equality

    Alia Bhatt features in new ad of Mohey fashions

    By Our Staff

     

    Mohey’s recent digital video campaign featuring Alia Bhatt tries to promote a more inclusive and equal space for women in marriage and in life. It strives for a balance between tradition and equality. Through the film, Alia talks about a new idea that creates a union between the ritual itself and its underlying thought process placed in modern context.

     

    Said Vedant Modi, CMO, Vedant Fashions Limited: “Mohey has always symbolized the progressive women of our society. Through this commercial, we have tried to bring about a shift in the mindset of the general populace while being respectful and fervent towards our traditions and rituals.”

     

    Speaking about the making of the ad, the Director of Shreyansh Innovations, Shreyansh Baid added:, “We have always believed in progressive communication and our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture, and yet takes it a step forward by deriving inspiration from the new-age Woman and the new-age society. With Alia onboard we have been able to create a communication that strikes a chord and invokes a positive change.

     

  • The brand has earlier worked with agencies like Wunderman Thompson, RK Swamy BBDO and Bates

    Turtle ropes in Shreyansh for its creatives

    By Our Staff

     

    Apparel brand Turtle has brought on board Kolkata-headquartered Shreyansh Innovations as its creative agency. As part of the mandate, Shreyansh Innovations will handle the creative duties for mainline as well as digital and has already started working on different campaigns for the brand’s collections.

     

    Shitanshu Jhunjhunwalla
    Shitanshu Jhunjhunwalla

    Speaking on the win, Shitanshu Jhunjhunwalla, MD, Turtle Limited said: “We are excited to get Shreyansh Innovations on board as our creative and digital agency in the next phase of our brand journey. We feel with Shreyansh’s deep understanding of the apparel and retail sector, their diverse talent pool, and their personal touch we would see some fresh and innovative work ahead keeping us relevant and emotionally connected with our consumers.”

     

    Shreyansh Baid
    Shreyansh Baid

    Added Shreyansh Baid, Founder Director, Shreyansh Innovations: “Turtle is perhaps one of the biggest success stories to emerge out of Eastern India in the formal/semi-formal category. It has constantly redefined trends at a national level, and to partner with such an exciting brand is an honour for us. For the last many years, we have constantly set benchmarks in the traditional wear category with Manyavar, and this time we will strive to act as a great bridge between Turtle and its target audience too.”

     

  • The film revolves around Manyavar’s new concept of co-ordinated dressing at weddings

    Manyavar unveils its GroomSquad ad film featuring Kartik Aaryan

    By A Correspondent

     

    https://www.facebook.com/Manyavar/videos/470695333498017/

    Manyavar has launched its first film featuring actor Kartik Aaryan. The film revolves around Manyavar’s new concept of coordinated dressing at weddings where close friends of the groom are dressed in similar attire.

     

    Said Avijit Dhar, AVP Marketing, Manyavar: “The concept is the hero in this film! Weddings are full of picture-perfect moments, and even more so if it’s a close friend’s wedding. The idea of the groom’s close friends coordinating their outfits is interesting because it helps people to know who all are really close to the groom. And of course, it makes for some really fun memories and some real selfie-worthy frames!”

     

    Added Shreyansh Baid, Creative Director, SIPL, the agency that worked on the film: “Yaar ki shaadi calls for yaari and masti – we married both with synchronized dressing and a song. The Groomsquad lead by Kartik Aryaan topped it off with their dulhe ke yaar attitude.”