By A Correspondent
Brand Maggi which has turned 35 this year has rolled out its new campaign “Kuch Achha Pak Raha Hai†that recognises the changing status of women.
Said Maarten Geraets, General Manager, Foods, Nestlé India: “Our consumers are seeking more information on our products than ever before, and this campaign will allow consumers to get the understanding they seek. Maggi aims to showcase the product journey, right from procurement of raw materials to the manufacturing, and the role it plays in your diet. The style of storytelling is aimed at eliciting interest amongst consumers and inviting them to ask any question. This campaign will leverage our 24×7 Consumer Engagement Services team and our digital asset – www.maggi.in. We are very happy to have partnered with Rocky and Mayur to make a series of digital films as part of this
Maggi began its India journey in 1983, with the launch of the ‘two-minute’ noodles