MxMIndia

Tag: Nestle India

  • Partha Sinha, Suresh Narayanan and Suparna Mitra

    Partha Sinha, Suresh Narayanan & Suparna Mitra on Effies Global jury

    By Our Staff

     

    Three industry seniors from India will be part of the Effies Gloabl Grand Jury to determine the winners. Namely: Partha Sinha, President, The Times of India Group, Suresh Narayanan, Chairman & MD, Nestle India and Suparna Mitra, CEO, Watches & Wearables Division, Titan Company Ltd.

     

    Global Grand Judges will review the grand contenders selected to move forward in the competition to determine the Global Grand Effie Winners. The Global Grand Effie winners will then move on to compete for the Iridium Effie, the single most effective marketing effort worldwide. The grand jury will take place in September, 2023 in Singapore.

    Five other industry seniors from India have been selected to be part of the Round One judging Neha Ahuja, Director, Head of Marketing, Spotify India, Mitrajit Bhattacharya, Founder & President, The Horologists, Ruchika Gupta, Marketing Director, Beam Suntory India, Sujit Ganguli, Chief Marketing Officer, ICICI Bank and Neil George, General Manager & Managing Director, Abbott Nutrition India.

     

  • Created by Wunderman Thompson

    Nestle Milkybar presents a new campaign

    By Our Staff

     

    Nestle Milkybar unveils a new campaign. It showcases the eternal bond between mother and child and promotes the concept of fun, imaginative learnings. The campaign is created by Wunderman Thompson with the tagline ‘Imagine karo, kuch naya seekho’.

     

    Commenting on the launch of the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India said: “We wanted to build on the world that Milkybar has created – one of imagination, learning and curiosity. We wanted to focus on this strong mother child bond and how she can subtly nudge the child to unlock learning by the power of their own imagination.”

     

    Added Joy Chauhan, Chief Client Officer – Wunderman Thompson South Asia & Managing Partner, Wunderman Thompson Delhi: “With the new Milkybar thematic, we aim to build brand relevance with mothers and children with the message ‘Imagine karo, kuch naya seekho’. It leverages the concept of learning new things while they engage in imaginative play everyday. The commercial is an entertaining reminder that Milkybar believes that a kid’s imagination must be nurtured and MILKYBAR is the best way to do it.”

     

  • Celebrates real consumers from UP and Bihar

    Maggi connects with rural India in new campaign

    By Our Staff

     

    Maggi in its latest campaign celebrates the consumers who make Maggie noodles an iconic brand. It has cast real consumers from UP and Bihar in its campaign titled “Khao to Maggi Noodles Khao”.

     

    The campaign will be rolled out across print, out-of-home and social media.

     

    Talking about the campaign, Rajat Jain, Head – Foods Business, Nestlé India, said:  “Maggi is a brand truly loved by everyone across the country. Our consumers remain our true champions, and their love and trust have played a big role in the brand story. It is our privilege to give a voice to that love in this campaign which is truly a category-first initiative. Who better than them to be the face of our campaign which speaks to the years of quality, trust, and unmatched happiness that Maggi Noodles is known for.”

     

  • To present awards on August 23

    IAA IndIAA Awards to salute 75 years of Independence

    By Our Staff

     

    The IAA India Chapter will conduct its annual IndIAA Awards in Mumbai on August 23.

     

    Megha Tata

    Said IAA India Chapter President Megha Tata: “As the country celebrates 75 years of its independence, we will be structuring our awards event around the meaningful role communication has played in fostering the idea that is India. I am very happy that in its 7th year the IndIAA Awards has carved out a special prestigious niche in the minds of the communication industry.”

     

    Abhishek Karnani
    Abhishek Karnani

    Added IndIAA Awards Committee Chairperson Abhishek Karnani: “These are unique awards that salute real hardworking advertising. The short list is compiled by a set of senior journalists and these are judged by an eminent jury comprising of advertisers who own and invest in brands. The awards are presented to the co-creators of the winning work”

     

    This year the jury chair was Suresh Narayanan, Chairman & Managing Director, Nestle India and included Charulata Ravikumar, Managing Director-Accenture; Karan Shroff, Partner & Chief Marketing Officer, Unacademy; Vineeta Singh, CEO & Co-Founder, Sugar Cosmetics & Vivek Khanna, COO, Mahindra Holidays & Resorts India Limited.

     

  • The pitch process lasted around two months

    No KitKat break. Zenith retains massive Nestle media biz

    By Our Staff

     

    There are some who would’ve hoped that Nestlé  India would practise what the adline of its bestselling brand Kit Kat preaches: ‘Life Hai. Kit Kat break banta hai’. But no such break in its Media AOR relationship. The Publicis Groupe-owned media agency Zenith India has been retained as Nestle’s agency of record. The business, notes a communique, was won in a highly competitive multi-agency pitch which began in April this year.

     

    Zenith has been handling Nestlé’s media planning and buying business, across all segments since all of 17 years. It was appointed as the packaged goods company’s AoR back in 2005. The mandate includes the full range of duties – that’s offline media, online media, commerce, SEO and analytics.

     

    Said Jai Lala, CEO of Zenith India: “We are delighted that Nestlé has once again chosen us as their media partner and it’s a clear endorsement of our strong ROI approach and ability to deliver marketing excellence and innovation. The retention is testament to the rock-solid working relationship we share with Nestlé and indeed we are proud of the industry-leading work we’ve produced for them over the course of many years. Zenith has deep and inherent understanding of Nestlé’s business needs and the strategic direction of its brands. Our teams were able to demonstrate unique insights, integrated approaches and data-driven decision -making. We look forward to harnessing the best of our capabilities, talent, technology and partnerships and helping Nestlé build even more powerful consumer connections.”

     

  • Fans stand a chance to meet their favourite players this IPL season

    Wunderman Thompson creates gamified ads for Nestle Munch

    By Our Staff

     

    Nestle Munch has tied up with four teams this cricket season to create an engaging immersive experience for the Nestle Munch brand. The campaign crafted by Wunderman Thompson India is an experiential, immersive, gaming experience for cricket fans that dials up the brand franchise through use of technology. The entire approach is gamified to build a non TVC tech first approach that is triggered via a scan of specially designed cricket team Nestle Munch packs.

     

    Talking about the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India, said: “We are really thrilled about how we are leveraging technology to bring alive this exciting partnership between Munch and the loved sport of Cricket. It not only enables youngsters to play specially curated, fun games but also enables them to come up close with their favorite cricketing heroes in an augmented reality universe so they continue to be inspired and stay confident.”

     

    Commenting on the campaign, Joy Chauhan, Managing Partner, Wunderman Thompson Delhi, said: “As we rapidly move towards a digital first economy and spend more and more of our time online, getting consumer’s attention and time through new and emerging technology has become imperative for the brands. The dependence of consumers on technology reflects in time they spent on social media, use technology for commerce, and even use technology for their wellbeing which in turn necessitates for the brands to leverage this changing consumer behaviour and be a part of this evolving journey.

     

  • Actor captures the spirit of  boat racing in Kerala

    Samantha Ruth Prabhu stars in the new Munch TVC

    By Our Staff

     

    Munch has rolled out its latest advertisement campaign featuring actor Samantha Ruth Prabhu. The new campaign, is shot in the beautiful backwaters of Kerala.

     

    Commenting on the launch of the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India said, “Munch has always encouraged our consumers to overcome any doubts and inspired them to put forth their best self. This film uses the setting of the beautiful local boat races to bring this truth to life in a grand yet enjoyable, relatable way.”

  • Launches new campaign to mark the milestone

    Maggi turns 40

    By Our Staff

     

    Maggi noodles has turned 40 and to celebrate the milestone, the brand has launched a new campaign.

     

    Said Rajat Jain, Head – Foods Business, Nestlé India: “Maggi has been an integral part of the lives of millions of Indians for four decades. While Indian cooking tradition remains anchored in our love for everyday fresh food and century-old recipes it is being silently transformed. At Maggi, we deeply understand this transformation and see evolving consumer need for extraordinary taste in everyday food and the  increasing reliance on digital ecosystems for daily cooking.”

     

  • Nestlé India will aim to reach and encourage over 250 million people via its packs and the digital campaign

    Nestle collaborates with Reliance Jio for Face of Hope

    By Our Staff

     

    Nestle India has launched the Face of Hope initiative with a focus on masking up. As a part of this initiative, the packaging of iconic Nestle India products will be masked-up. The new packaging will constantly remind people about the importance of following basic practices like masking and encourage their loved ones to do the same for a safe and better tomorrow. Under this initiative, Nestle India will aim to reach and encourage over 250 million people via its packs and the digital campaign, and it has collaborated with Reliance Jio to drive further awareness.

     

    Commenting on the initiative, Suresh Narayanan, Chairman and Managing Director, Nestle India, said: “At Nestlé India we are committed to playing an active role in India’s fight against Covid-19 and understand the importance of following COVID safety protocols to ensure safety for all. We urge people to ‘Mask-Up’ and join forces with their favorite brands and become the Face of Hope together.”

     

    Talking about the collaboration, Sunil Dutt, President – Sales and Distribution, Reliance Jio added: “We believe that Nestlé India is doing a commendable job by urging people to ‘mask up’. We indeed share the sentiment and are happy to offer the wide reach that we enjoy in the country. We would urge our customers to pledge their support to the campaign and take all the necessary precautions to stay safe, beginning with wearing a mask and following COVID appropriate behaviour.”

     

  • #SpreadSweetness is the theme

    Nestle Milkmaid celebrates Onam

    By A Correspondent

     

    Nestlé Milkmaid has has taken the onus of making Onam sweeter with #SpreadSweetness initiative. To spread the word for this festive cheer, the brand has rolled out a 30-second ad film with the cast of popular television series “Vanambaadi”.

     

    Commenting on the initiative, Vineet Singh, Director – Dairy, Nestlé India, said: “This year when social distancing is impacting the way we are celebrating Onam, Nestlé India has rolled out #SpreadSweetness – an initiative that emphasises how everyone can celebrate Onam just as memorably – with a different but equally sweet approach with Milkmaid.”

     

    As a mark of celebration, Nestle has also launched a Malayalam website www.milkmaid.in/ml featuring 50 recipes that can be easily made with ingredients available at home and can be relished with family and friends.

     

     

  • The ad says ‘Life Hai, KitKat break banta hai’

    New KitKat campaign stars Ayushmann Khurrana

    By A Correspondent

     

    Nestle’s KitKat chocolates has unveiled a new brand campaign titled ‘Life Hai, KitKat break banta hai’.

     

    Commenting on the launch of the campaign, Nikhil Chand, Director – Foods and Confectionery, Nestlé India said, “Over the last 25 years, KitKat, with its positioning of ‘Have a Break, Have a KitKat ‘ has made millions of Indian consumers have enjoyable breaks with delicious, crispy KitKat fingers. Our new campaign ‘Life Hai, KitKat break banta hai’ celebrates the resilience and adaptability the Indian youth have been displaying. The campaign highlights how, when at times, ‘the new normal’ may get ambiguous and stressful for the youth, all it takes is a meaningful pause with the deliciousness of a KitKat break to gain a fresh perspective on situations that they may be faced with. The film encourages the youth to take a short break and come back with a smile and renewed positivity to effectively deal with the unsaid conflict the new normal brings to their lives.”

     

     

  • The ad highlights ingredients that make India special in the campaign for its Special Masala Noodles

    Maggi’s new campaign on Indian masalas

    By A Correspondent

     

    With the aim to celebrate this diversity and these indigenous masalas of India, Nestlé India has launched a campaign for Maggi Special Masala Noodles.

     

    Said Nikhil Chand, Director, Foods & Confectionery, Nestlé India: “Maggi Masala Noodles have been a part of our kitchens for almost four decades. In these four decades, we have witnessed an entire generation growing up to love the signature taste of Maggi. In this time, we have developed a deep understanding of consumer’s taste preferences and rich Indian heritage of spices & herbs. This comes together to create Maggi Special Masala noodles which leaves a lingering taste of India’s vibrant spices in every bite.”