By A Correspondent
This Women’s History Month, Wieden+Kennedy Delhi has revealed a campaign for IndiGo with a series of zines that feature in a special edition of IndiGo’s in-flight catalogue. The campaign has been live at airports and on social media ahead of March 8, International Women’s Day.
“We’ve used insight from everyday situations that women find themselves in, and turned those into conversation-starters,” says Malavika Sharma, senior writer. “And the conversation we hope to generate will establish equality as a habit and an expectation.â€