MxMIndia

Tag: Maarten Geraets

  • Executed by iProspect India, #SeeGoodDoGood is an initiative by the brand to support the livelihoods of the sales staff at optical stores

    iProspect India & Essilor launch the #SeeGoodDoGood campaign

    By A Correspondent

     

    Essilor has partnered with iProspect India, the digital agency from Dentsu Aegis Network (DAN), to launch the #SeeGoodDoGood campaign.

     

    Executed by iProspect India, #SeeGoodDoGood is an initiative by the brand to support the livelihoods of the sales staff at optical stores. The agency’ is assisting Essilor to disseminate the brand’s first-of-its-kind initiative in the optical industry across India, digitally. It is pertinent to note here that the agency’s Bengaluru office assisted to churn out supportive communication pieces for the campaign.

     

    Talking about the initiative, Krishna Kumar Revanur, Branch Head – South, iProspect India said: “Digital medium is helping brands to communicate during such difficult times. We are happy to partner with Essilor on their latest campaign.”

     

    Added Maarten Geraets, CEO – South Asia, Essilor: “By leveraging the digital medium, we want to reach out to the ones affected by the pandemic and help as many as possible.  #SeeGoodDoGood campaign is one of our several initiatives that is meant to support our partners in trade to relaunch themselves post the Covid-19 crisis. The campaign will help the stores revive and support their staff as we drive more footfalls to the store. We are all together in our efforts to fight the current crisis and everyone – brand or an individual – need to help and support each other.”

     

     

  • The pandemic has created a havoc across the world and during this unprecedented times Essilor India has launched the #SeeGoodDoGood campaign launched

    Essilor India launches campaign to help eyewear industry

    By A Correspondent

     

    Said Maarten Geraets, CEO, Essilor South Asia: “The fight against the pandemic -Covid 19 has to be resolved collectively by helping each other. By leveraging this campaign we will promote awareness and by standing firmly behind the government in its effort, we hope to have played our part. We wanted to take this opportunity to thank the sales staff of the optics store who have been a pillar of support everytime and during these challenging times, it’s our time to show them support. We would like to call out a message to all spectacle wearers to care for those who have cared for your eyes”.

     

     

  • The campaign showcases the journey to bring choicest spices and herbs from across the country

    New campaign by Maggi celebrates spices and herbs of India

    By A Correspondent

     

    Nestlé India has launched a new campaign for its Maggi Special Masala Noodles. The TVC was conceptualized by the recently launched BBH Content Studio.

     

    Speaking of the campaign, Maarten Geraets, General Manager, Foods, Nestlé India said: “We at Nestlé India are extremely excited about Maggi Special Masala Noodles and its launch. We feel that this ad campaign perfectly captures the exact essence of the idea behind the product.”

     

    Added Shefali Takalkar, Creative Head – BBH Content Studio: “This new MAGGI Special Masala launch gave us the perfect platform to pay tribute to the rich spice tradition of India and it took a brave client to break the format of food advertising and go on this journey with us and also allow us to add one very special ingredient – Mr Naseeruddin Shah’s voice! We’re extremely thrilled with the result and do believe this piece of content will do wonders for the brand.”

     

     

  • The campaign makes the point, just as recipes are changing, so are relationships

    At 35, Maggi rolls out new thinking under ‘Kuch Achha Pak Raha Hai’

    By A Correspondent

     

    Brand Maggi which has turned 35 this year has rolled out its new campaign “Kuch Achha Pak Raha Hai” that recognises the changing status of women.

     

    Said Maarten Geraets, General Manager, Foods, Nestlé India: “Our consumers are seeking more information on our products than ever before, and this campaign will allow consumers to get the understanding they seek. Maggi aims to showcase the product journey, right from procurement of raw materials to the manufacturing, and the role it plays in your diet. The style of storytelling is aimed at eliciting interest amongst consumers and inviting them to ask any question. This campaign will leverage our 24×7 Consumer Engagement Services team and our digital asset – www.maggi.in. We are very happy to have partnered with Rocky and Mayur to make a series of digital films as part of this

     

    Maggi began its India journey in 1983, with the launch of the ‘two-minute’ noodles